Apherma Announces Sonoma II - Targeted at OEM Customers.SUNNYVALE, Calif. -- Sonoma II was released today by Apherma, Corp., a Silicon Valley hearing aid manufacturer, as the first and only turnkey solution for the hearing instrument industry by integrating Apherma's "open-platform" hybrid, advanced algorithms, and customizable fitting software into a complete product package. The decision to expand its business through an OEM (Original Equipment Manufacturer) The rebranding of equipment and selling it. The term initially referred to the company that made the products (the "original" manufacturer), but eventually became widely used to refer to the organization that buys the products and channel with Sonoma II comes following the favorable reception Noun 1. favorable reception - acceptance as satisfactory; "he bought it on approval" favourable reception, approval acceptance - the state of being acceptable and accepted; "torn jeans received no acceptance at the country club" the company received at the American Academy The American Academy in Berlin is a non-partisan academic institution in Berlin. It was founded in September 1994 by a group of prominent Americans and Germans, among them Richard Holbrooke, Henry Kissinger, Richard von Weizsäcker, Fritz Stern and Otto Graf Lambsdorff and opened in of Audiology audiology /au·di·ol·o·gy/ (aw?de-ol´ah-je) the study of impaired hearing that cannot be improved by medication or surgical therapy. au·di·ol·o·gy n. Conference in Washington, D.C. this past March. For manufacturers, "It's a unique business opportunity," says Richard Tung, Apherma's Vice President of Business Development, "As a fully customizable package, Sonoma II is a one-stop-shop for hearing aid technology and an excellent foundation for building a product line quickly." Customers can expect accelerated times-to-market and cost-savings because Sonoma II offers seamless integration An addition of a new application, routine or device that works smoothly with the existing system. It implies that the new feature or program can be installed and used without problems. Contrast with "transparent," which implies that there is no discernible change after installation. of the Silicon Valley's most advanced digital technology into their current product lines without the additional investment for separate software and algorithm development. Apherma believes Sonoma II to be the most flexible product addressing the unique demands of OEM customers seeking open-source technology. Tung explains, "We aim to bring open platform benefits to those who may not otherwise have the resources to develop this advanced technology themselves." As a configurable solution derived from the Apherma-owned open-source hybrid, Sonoma II incorporates the host of the company's patent-protected algorithms with a customizable user interface suitable for completely-in-the-canal applications. Apherma also believes that by offering its technology to its OEM customers and establishing industry partnerships, it can more rapidly achieve its own objectives to release cutting-edge technology at accelerated rates, continually enhancing the overall package. Tung concludes, "We are a Silicon Valley company--the innovation gene lays deep in our roots. Rest assured, that in the not too distant future, Apherma will introduce some intriguing in·trigue n. 1. a. A secret or underhand scheme; a plot. b. The practice of or involvement in such schemes. 2. A clandestine love affair. v. products that will forever change the public's expectations about what a hearing aid can and cannot do." Contact Suzanne Smoak, Marketing Manager, for more information regarding Apherma and Sonoma II. Apherma Corporation is a Silicon Valley-based technology company specializing in the design of open platform digital signal processors A digital signal processor (DSP) is a specialized microprocessor designed specifically for digital signal processing, generally in real-time computing. Characteristics of typical Digital Signal Processors
ENT abbr. ear, nose, and throat ENT ear, nose and throat. ENT Ears, nose & throat; formally, otorhinolaryngology News and other industry publications. |
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