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Apex Digital's ApeXtreme PC Game Console Honored as `Best of CES' in Home Audio & Video Category.


Business Editors/High-Tech Writers

ONTARIO, Calif.--(BUSINESS WIRE)--Jan. 19, 2004

Revolutionary Device That Allows Users to Play PC Games on Their TV

Also Singled Out as a CES Innovations Design & Engineering Showcase

Honoree

Apex Digital Apex Digital, Inc. is an American electronics manufacturer based in City of Industry, California. They manufacture mainly budget-priced consumer electronics such as televisions and DVD players. , Inc.'s revolutionary PC game console A PC game console is a command line interface where the personal computer game's settings and variables can be edited while the game is running. Consoles also usually display a log of warnings, errors, and other messages produced during the program's execution. , the ApeXtreme (pronounced Apex Extreme), has been honored as the best new home audio or video product introduced at the 2004 International Consumer Electronics Show (CES) in Las Vegas Las Vegas (läs vā`gəs), city (1990 pop. 258,295), seat of Clark co., S Nev.; inc. 1911. It is the largest city in Nevada and the center of one of the fastest-growing urban areas in the United States. . The award was bestowed as part of TechTV's "Best of CES" award program.

TechTV, an established authority on the hottest new products and technology, chose the best and brightest in 10 categories from more than 5,000 new products making their debut at the 2004 International CES. The contest was only open to exhibitors at the show and only to those products that were introduced at the 2004 International CES or available for sale after Dec. 1, 2003. The TechTV appointed panel of technology journalists selected winners in each category according to according to
prep.
1. As stated or indicated by; on the authority of: according to historians.

2. In keeping with: according to instructions.

3.
 their innovative appeal, usability, usefulness, and value.

"Our judges were really impressed with this year's submissions and the level of innovation and design," commented Andrew Hawn, TechTV's product lab director, and coordinator of the contest. "Each year the competition seems to get tougher and tougher, but we know consumers will really love these 10 new products."

The ApeXtreme moves PC versions of electronic games Electronic Games was the first video game magazine published in the United States and ran from 1981 to 1985. Co-founded by Arnie Katz, Joyce Worley and Bill Kunkel, it is unrelated to the subsequent Electronic Gaming Monthly.  out of the computer room and into the TV room, giving gamers the ability to play their favorite "PC-only" games on a console machine, with a bigger game image -- on their standard TV.

The device also combines all the most popular features of Apex Digital's successful line of DVD players such as Component, Composite, S-Video and DVI (1) (Digital Video Interactive) An earlier compression technique that provided up to 72 minutes of full-screen video on a CD-ROM. Acquired by Intel in 1988 from RCA's Sarnoff Research labs, Princeton, NJ, DVI never caught on.  output with everything a gamer could want in a game console See video game console.  like a 1.2 GHz processor, 40GB hard drive and networking capabilities. Additionally, the ApeXtreme boasts 5.1 channel digital audio output, as well as the ability to playback a variety of CD and DVD formats There are several competing DVD Formats: Non-recordable formats
  • DVD-ROM: These are pressed similarly to CDs. The reflective surface is silver or gold colored.
. It will be available to consumers later in the first quarter of this year. Suggested retail price is $399.

"By selecting the ApeXtreme as one of the 'Best of CES,' the judges have told the world what we have known since we began developing the device," said Apex Digital President Steve Brothers, "that this device will be a hit. The positive reaction to the ApeXtreme by our customers and other visitors to our booth was astounding a·stound  
tr.v. a·stound·ed, a·stound·ing, a·stounds
To astonish and bewilder. See Synonyms at surprise.



[From Middle English astoned, past participle of astonen,
. To be selected as one of the 10 best new products at the show is the icing on the cake."

Just like a proprietary game console, there is no waiting to play games on the ApeXtreme. Unlike personal computers, there's no "boot-up" time with the ApeXtreme -- turn it on, drop in the game CD/DVD and you're ready to play. The device's unique game-play ability is made possible by a patented "Drop & Play(TM)" Engine, developed by Digital Interactive System Corporation (DISC). Apex has partnered with DISC to bring this groundbreaking technology to market.

"We have been excited about the idea of a PC game console since we first patented the concept," said DISC President Avraham DorEl. "We're pleased that the tech-savvy 'Best of CES' judges agree that the market is ready for a dedicated PC game console like the ApeXtreme."

The winners were announced on Saturday, January 10, 2004 at an awards ceremony in Las Vegas. Additional information on each of the finalists and winners can be found at www.techtv.com/ces.

About TechTV

TechTV is the cable network that showcases the smart, edgy and unexpected side of technology. By telling stories through the prism of technology, TechTV intrigues viewers with everything from help and information to cutting-edge factual programming to outrageous late-night fun. TechTV viewers are highly interactive and passionate about engaging in the television experience and log a monthly average of 1.6 million unique visitors A count of how many different people access a Web site. For example, if a user leaves and comes back to the site five times during the measurement period, that person is counted as one unique visitor, but would count as five "user sessions.  to www.techtv.com. TechTV is currently available in over 40 million homes in the US and distributes content to more than 70 countries.

About DISC

Digital Interactive Systems Corporation (DISC) is a California corporation headquartered in Long Beach, California Long Beach is a city located in southern Los Angeles County, California, USA, on the Pacific coast. It borders Orange County on its southeast edge. It is about 20 miles (30 km) south of downtown Los Angeles. . DISC produces and markets hardware and software based on patented technologies. DISCover is the registered trademark name under which DISC's partners will market their PC game and digital interactive entertainment consoles. For more information about DISC, go to www.discoverconsole.com.

About Apex Digital Inc.

Headquartered in Ontario, California Ontario is a city located in San Bernardino County, California, United States. As of the 2000 Census, the city had a total population of 170,373. It is the home of LA/Ontario International Airport and the huge Ontario Mills shopping mall (the largest in Southern California and one , Apex Digital Inc. is the country's leading manufacturer and marketer of DVD DVD: see digital versatile disc.
DVD
 in full digital video disc or digital versatile disc

Type of optical disc. The DVD represents the second generation of compact-disc (CD) technology.
 home entertainment players and a fast-growing supplier of analog and digital televisions. Founded in 1999 by David Ji and Ancle Hsu, privately held Apex Digital, Inc. expects to exceed $1.5 billion-plus in sales for 2004. The company's products are now carried in over 20,000 retail outlets nationwide. For more information about Apex Digital Inc. go to www.apexdigitalinc.com.
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Publication:Business Wire
Geographic Code:1USA
Date:Jan 19, 2004
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