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Apartment Guide Launches Online Video Spokesmodel Advertising.


Video Spokesmodels Bring Apartment Communities to Life Online

ATLANTA Atlanta (ətlăn`tə, ăt–), city (1990 pop. 394,017), state capital and seat of Fulton co., NW Ga., on the Chattahoochee R. and Peachtree Creek, near the Appalachian foothills; inc. 1847.  -- Apartment Guide today announced availability of its online video spokesmodel (VSM VSM Value Stream Mapping (manufacturing process evaluation technique)
VSM Vibrating Sample Magnetometer
VSM Vascular Smooth Muscle
VSM Visual Studio Magazine
VSM Vietnam Service Medal
VSM Virtual Shared Memory
VSM Viable Systems Model
) service to its advertisers. An extension of digital social media, this industry first allows advertisers to choose from a wide selection of professional spokesmodel talent and create a 20 to 30 second community presentation, which is then placed online at www.apartmentguide.com.

Apartments and Video Spokesmodels

"Apartment communities are brought to life online to potential renters through our video spokesmodels," said Arlene Arlene may refer to:
  • Hurricane Arlene
  • Arlene, fictional character in Garfield.
 Mayfield Mayfield, city (1990 pop. 9,935), seat of Graves co., SW Ky., in an area of farms and clay deposits; founded 1823. It is an agricultural trade center with a tobacco market. , president, Apartment Guide. "This is a huge win for our advertising clients as they will now have online property representation, enabling them to welcome and inform prospective residents in a way that has never been done before."

Online VSMs greatly appeal to renters ages 18 to 28 - a youth market that has been difficult to reach at times.

"Consumers between the ages of 18 to 28 tend to use the Internet Internet

Publicly accessible computer network connecting many smaller networks from around the world. It grew out of a U.S. Defense Department program called ARPANET (Advanced Research Projects Agency Network), established in 1969 with connections between computers at the
 as their primary medium to make all decisions, and that's a powerful tool for advertisers" said Jane Hessels, vice president, ApartmentGuide.com. "Our video spokesmodels stand out and communicate immediate information to this demographic in a life-like manner online, becoming part of their overall online experience."

After clients select a spokesmodel, Apartment Guide assists in writing the script and managing the video creation. Potential residents are then virtually greeted and informed of key community features, special rates, online tours and more when visiting a specific property online. Closing statements encourage future renters to call a toll-free number.

"Advertising apartments for lease can be costly through traditional means such as newspaper ads, lifestyle magazines, billboards, TV and radio and don't don't  

1. Contraction of do not.

2. Nonstandard Contraction of does not.

n.
A statement of what should not be done: a list of the dos and don'ts.
 necessarily give renters a feel for what a property looks like," continued Mayfield. "Through our online video spokesmodels, apartment communities make a great first impression, while personalizing and differentiating properties in a cost effective manner."

Apartment Guide's online video spokesmodel service is $139 per month for advertisers. For more information contact Tamela Coval, director, National Business Development, Apartment Guide at tcoval@apartmentguide.com.

About Apartment Guide

Thirty-three years old, Apartment Guide is the flagship product A primary product of a company, which is typically why the company was founded and/or what made it well known. For example, MS-DOS, Windows and the Microsoft Office suite have been flagship products of Microsoft. CorelDRAW is a flagship product of Corel Corporation.  for and division of Consumer Source Inc, a wholly-owned subsidiary of PRIMEDIA Primedia Inc., NYSE: PRM, formerly known as K-III Communications, is a New York City-based mass media corporation. It is publicly owned, trading on the New York Stock Exchange, but private equity giant KKR holds a controlling stake in the company.  Inc. (NYSE NYSE

See: New York Stock Exchange
: PRM PRM Partner Relationship Management
PRM Parameter
PRM Bureau of Population, Refugees and Migration (US State Department)
PRM Partidul Romania Mare (Romania Mare Party)
PRM Professional Risk Manager
). Apartment Guide delivers rental information to consumers via print, Internet and mobile devices. Apartments for rent are displayed and distributed in 77 publications in 74 cities and through ApartmentGuide.com, which is available nationwide. The Printernet (print and online) blended media product provided by Apartment Guide is the consumer's primary apartment search resource, offering renters content-rich apartment listings. For more information visit www.apartmentguide.com.

About PRIMEDIA Inc.

PRIMEDIA Inc. (NYSE: PRM) is the parent company of Consumer Source Inc, an integrated media business that provides free print and online consumer guides for the apartment, auto and home industries. Consumer Source publishes and distributes more than 39 million guides and magazines - such as Apartment Guide, Auto Guide and New Home Guide - to approximately 60,000 U.S. locations each year through its proprietary distribution network, DistribuTech. The company also circulates the category specific content on its leading Web sites, including ApartmentGuide.com, AutoGuide.com, NewHomeGuide.com and Rentals.com, a comprehensive real estate rental site that provides single-unit Single Unit Visceral Smooth Muscle (SUVSM)

One cell in a bundle is innervated and includes muscle in the GI tract, uterine, and bladder.
, vacation and senior living rental information. For more information visit www.primedia.com.

All names are trademarks and/or registered trademarks of PRIMEDIA Inc. (c) PRIMEDIA Inc. 2008. All rights reserved.
COPYRIGHT 2008 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2008, Gale Group. All rights reserved.

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Publication:Business Wire
Date:Jan 28, 2008
Words:563
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