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Aon Warranty Group and Guitar Center Partner to Offer Performance Guarantee.


Business Editors

CHICAGO--(BUSINESS WIRE)--Feb. 10, 2004

Aon Warranty Group, a unit of Aon Corporation (NYSE NYSE

See: New York Stock Exchange
:AOC AOC,
n an acronym for the Aromatherapy Organizations Council.
), and Guitar Center, Inc. (Nasdaq:GTRC GTRC Grid Technology Research Center (Japan)
GTRC Greensboro Truth and Reconciliation Commission (North Carolina) 
) today announced a joint warranty protection plan initiative, The Performance Guarantee (PG) Program, based on the resounding re·sound  
v. re·sound·ed, re·sound·ing, re·sounds

v.intr.
1. To be filled with sound; reverberate: The schoolyard resounded with the laughter of children.

2.
 success of their initial program.

Under the Aon Warranty Group administered plan, the Performance Guarantee Program extends product coverage 1-2 years, depending on the warranty, and provides added service features such as unlimited repairs, free shipping, online repair authorizations, full replacement on specific gear models and more. It also doubles Guitar Center's return policy and price guarantee.

"We began beta-testing the Performance Guarantee plan in targeted locations in Chicago and Northern California Northern California, sometimes referred to as NorCal, is the northern portion of the U.S. state of California. The region contains the San Francisco Bay Area, the state capital, Sacramento; as well as the substantial natural beauty of the redwood forests, the northern ," said Doug Nunes, Aon Account Manager. "The test results surpassed our initial expectations, and we agreed with Guitar Center to expand the program to all remaining locations across the country. Results for the first year of the program were nothing short of spectacular, and we're very excited about the prospects for 2004."

"This is a mutually-advantageous enterprise," said Paul Swenson, an Aon Warranty Group executive. "Aon Warranty Group's unrivaled warranty product and service administration together with Guitar Center's vast product selection and brand reputation offers customers peace of mind for their purchases and raises GC's already high level of service and product protection."

Andy Heyneman, Guitar Center Senior Vice President in charge of the program, said, "We worked very hard with Aon to insure that this is a product built from the ground up designed specifically for musicians. The Performance Guarantee gives Guitar Center a unique opportunity to offer substantive added value Added value in financial analysis of shares is to be distinguished from value added. Used as a measure of shareholder value, calculated using the formula:

Added Value = Sales - Purchases - Labour Costs - Capital Costs
 to enthusiast and professional level clientele, alike, while providing a significant profit center that our sales associates can feel good about selling. It's a definite win-win, and we're very pleased with the results so far."

About Aon Warranty Group

Aon Warranty Group is a world leader in sales, service and underwriting of mechanical repair agreements. Aon Corporation (www.aon.com) is a holding company comprised of a family of insurance brokerage, consulting and insurance underwriting subsidiaries with annual revenues in excess of $9 billion and over 55,000 employees in 125 countries worldwide.

About Guitar Center

Guitar Center (www.guitarcenter.com) is the nation's leading retailer of guitars, amplifiers, percussion instruments This is a list of percussion instruments. Tuned percussion
  • antique cymbals
  • celesta
  • chimes (a.k.a. tubular bells)
  • clavinet
  • crotales
  • Gong
  • glass harmonica
  • hammered dulcimer
  • handbells
  • lithophone
  • marimba
  • marimbaphone
, keyboards and pro-audio and recording equipment. We presently operate 123 Guitar Center stores, with 108 stores in 46 major markets and 15 stores in secondary markets across the U.S. In addition, the American Music division operates 19 family music stores specializing in band instruments for sale and rental, serving thousands of teachers, band directors, college professors and students. Guitar Center is also the largest direct response retailer of musical instruments in the U.S. through our wholly owned subsidiary Wholly Owned Subsidiary

A subsidiary whose parent company owns 100% of its common stock.

Notes:
In other words, the parent company owns the company outright and there are no minority owners.
, Musician's Friend ''' Musician's Friend is America's largest direct response retailer of musical instruments and related gear.

Musician's Friend was founded in 1983 by Robert and Deanna Eastman, eventually relocating its headquarters from San Diego to a dairy barn in Southern Oregon.
, Inc., and its catalog and web site, www.musiciansfriend.com. More information on Guitar Center can be found by visiting the Company's web site at www.guitarcenter.com.

This press release contains certain statements relating to future results, which are forward-looking statements as that term is defined in the Private Securities Litigation Reform Act The Private Securities Litigation Reform Act of 1995 (PSLRA) implemented several significant substantive changes affecting certain cases brought under the federal securities laws, including changes related to pleading, discovery, liability, class representation and awards fees and  of 1995. These forward-looking statements are subject to certain risks and uncertainties that could cause actual results to differ materially from either historical or anticipated results, depending on a variety of factors. Potential factors that could impact results include the general economic conditions in different countries around the world, fluctuations in global equity and fixed income markets, exchange rates, rating agency actions, pension funding, changes in commercial property and casualty markets and commercial premium rates, the competitive environment, the actual costs of resolution of contingent liabilities and other loss contingencies, the heightened level of potential errors and omissions errors and omissions n. short-hand for malpractice insurance which gives physicians, attorneys, architects, accountants and other professionals coverage for claims by patients and clients for alleged professional errors and omissions which amount to negligence.  liability arising from placements of complex policies and sophisticated reinsurance The contract made between an insurance company and a third party to protect the insurance company from losses. The contract provides for the third party to pay for the loss sustained by the insurance company when the company makes a payment on the original contract.  arrangements in an insurance market in which insurer reserves are under pressure, and the timing and resolution of related insurance and reinsurance issues relating to the events of September 11, 2001.

Further information concerning the Company and its business, including factors that potentially could materially affect the Company's financial results, are contained in the Company's filings with the Securities and Exchange Commission.
COPYRIGHT 2004 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2004, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Feb 10, 2004
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