Anyone Who Edits Digital Photos, Enjoys a Home Theater PC, or Plays PC Games Needs ATI's Avivo'TM'.MARKHAM, Ontario -- You'll never look at your PC the same way again, once you've seen a computer with Avivo(TM) from ATI Technologies Inc. (NASDAQ NASDAQ in full National Association of Securities Dealers Automated Quotations U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on :ATYT ATYT ATI Technologies, Inc (stock symbol) ) (TSX TSX Toronto Stock Exchange (TSE before April, 2002) TSX Transfer from Stack Pointer to Index TSX True Space Extension :ATY ATY Air Textured Yarn (textile) ATY Watertown, SD, USA (Airport Code) ATY After-Tax Yield ). Avivo includes hardware and software technologies that refine video capture and playback, and greatly improve display quality. Computers with Avivo provide much more accurate color reproduction than other PCs - they can display 64 times as many colors - and so are essential for anyone editing photos or viewing video. In addition, Avivo makes PC games look stunning on any current display and the superb image quality gives Avivo users the gaming edge. All digital photo and video files are processed through a series of steps before being displayed on PC monitors. A flaw in any one of these steps will produce a less accurate video or image. ATI's Avivo refines all of the steps to ensure the best photo and video experience: --Using today's current computer architecture, Avivo delivers flawless video playback by supporting hardware MPEG-2 compression, hardware assisted decode of MPEG-2, H.264 and VC-1 video codecs, and advanced display upscaling --64 times the number of colors currently available in current PCs for amazingly vibrant images that are more accurate with higher color fidelity with unprecedented 10-bit processing throughout Avivo's display engine --Extreme resolutions, such as 2560 by 1600 or higher, on the latest digital displays using dual-link DVI (1) (Digital Video Interactive) An earlier compression technique that provided up to 72 minutes of full-screen video on a CD-ROM. Acquired by Intel in 1988 from RCA's Sarnoff Research labs, Princeton, NJ, DVI never caught on. , as well as high color depth support over DVI --Industry-first advanced up or down resolution scaling for high quality viewing on any flat panel display A thin display screen for computer and TV usage. The first flat panels appeared on laptop computers in the mid-1980s, and the LCD technology became the standard. Stand-alone LCD screens became available for desktop computers in the mid-1990s and exceeded sales of CRTs for the first time using ATI's unique solutions never before implemented on the PC --Accurate video capture with features like 3D comb filtering (a feature previously limited to high-end televisions), front-end video scaling, and hardware MPEG (Moving Pictures Experts Group) An ISO/ITU standard for compressing digital video. Pronounced "em-peg," it is the universal standard for digital terrestrial, cable and satellite TV, DVDs and digital video recorders (DVRs). video compression --True-to-life image reproduction for TV programs with hardware noise reduction and 12-bit analog-to-digital conversion for high-quality video capture --Universal connectivity to support standard TV, HDTV (High Definition TV) A set of digital television (DTV) standards that offer the highest resolution and sharpest picture. Although some HDTV sets are available in standard (rather square) screen sizes, the overwhelming majority of sets are wide screen, which eliminates , video input and all PC displays via digital (DVI, HDMI (High-Definition Multimedia Interface) A digital interface for audio and video signals designed as a single-cable solution for home theater and consumer electronics equipment. (TM)) and analog (VGA, Component, S-Video, composite) ports "ATI's Avivo will revolutionize the PC in the same way that high-definition revolutionized television," said Rick Bergman, Senior Vice President, PC Business Unit, ATI Technologies. "As the world's leading supplier of reception and display solutions for high end digital televisions, ATI is delivering the world's leading video and display technologies to the PC. ATI's Avivo benefits anyone who edits digital photos, enjoys a home theater PC A home theater PC, or HTPC for short, is a personal computer connected to a television or a television-sized computer display. It is often used as a digital photo, music, and video player, TV receiver, and digital video recorder. , or plays PC games." ATI's Avivo is receiving acclaim from a wide variety of industry leaders. "ATI's new Avivo will play a key role in enabling life-like visual fidelity all the way from content creation to consumption," said Bob Brewer, Corporate Vice President, Desktop Marketing Segment, Microprocessor Solutions Sector, AMD (Advanced Micro Devices, Inc., Sunnyvale, CA, www.amd.com) A major manufacturer of semiconductor devices including x86-compatible CPUs, embedded processors, flash memories, programmable logic devices and networking chips. . "We are diligently working alongside ATI to help our customers offer powerful PCs for a truly rich photo and video experience." "Cyberlink is proud to work with ATI - a recognized leader in PC graphics solutions," said Alice H. Chang, CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of Cyberlink Corp. "ATI's Avivo is the next step in the evolution of PC video and display that consumers are demanding. Together with our leading video and audio software technology, ATI's Avivo will provide users with true-to-life video experiences for the PC." "ATI has been a valuable strategic partner for many years, and we're pleased to extend our relationship by working with them on the development of new Avivo solutions," said Mike Ling, InterVideo VP of Marketing. "With InterVideo's superior codec technology and ATI's innovative video and display technology, we can deliver a new level of playback performance and visual quality on the PC." "ATI's Avivo enhances the fully integrated digital entertainment experiences Windows XP Media Center Edition See Media Center Edition. 2005 offers with rich video and display features," said Dave Mendlen, director of Windows XP products at Microsoft Corp. "The unique features that Avivo brings to the home theater enable users to connect more display devices with ease while watching the highest quality video programming." Avivo will be an integral component in all of ATI's upcoming desktop, mobile, chipset, workstation, and software products. For more information about Avivo, please visit http://www.ati.com/avivo About ATI Technologies ATI Technologies Inc. is a world leader in the design and manufacture of innovative 3D graphics and digital media silicon solutions. An industry pioneer since 1985, ATI is the world's foremost graphics processor unit (GPU) provider and is dedicated to deliver leading-edge performance solutions for the full range of PC and Mac desktop and notebook platforms, workstation, set-top and digital television, game console and handheld device markets. With 2004 revenues of US $2 billion, ATI has more than 3,100 employees in the Americas, Europe and Asia. ATI common shares trade on NASDAQ (ATYT) and the Toronto Stock Exchange Toronto Stock Exchange (TSE) Canada's largest stock exchange, trading approximately 1,200 company stocks and 33 options. (ATY). Copyright 2005 ATI Technologies Inc. All rights reserved. ATI and ATI product and product feature names are trademarks and/or registered trademarks of ATI Technologies Inc. All other company and product names are trademarks and/or registered trademarks of their respective owners. Features, pricing, availability and specifications are subject to change without notice. For media or industry analyst support, visit our Web site at http://www.ati.com. |
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