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Antur Insurance to expand from west into east of Wales; Church Village branch to grow broker's business.

Byline: Aled Blake

INSURANCE broker Antur Insurance has cemented its expansion into East Wales East Wales is the easternmost part of Wales. The area is loosely-defined, but generally is said to include the traditional counties of Monmouthshire (including the city of Newport), Brecknockshire, Radnorshire, Montgomeryshire (i.e. much of Powys), Flintshire and Denbighshire.  with the acquisition of an office in Church Village and appointment of two new account executives.

Antur, already established in West Wales West Wales is the western area of Wales bordered by South Wales to the east. The area is loosely-defined, but is generally considered to include Pembrokeshire, Carmarthenshire, southern areas of Ceredigion, and sometimes the city of Swansea, .  from its network of six offices, has its first branch in the east at Church Village, near Pontypridd Pontypridd (pôntəprēth`), town (1981 pop. 32,992), Rhondda Cynon Taff, S Wales, on the Taff River. Electrical equipment, cables, and chains are made. .

The Church Village office has been located to push forward the firm's expansion through to Cardiff, the Valleys and Gwent.

Leon Moores and Huw Jones have been appointed as account executives in the Church Village office to help Antur's plans to grow the business.

Mr Moores, 40, of Aberdare, has 21 years of experience in the insurance industry.

He began his career in personal insurance, with 11 years at AA Insurance Services followed by six years at Hill House Hammond as branch manager.

He then moved into commercial insurance, spending four years at Protecta Group.

He said: "I've got a lot of experience working for companies that have a local presence. I liked the idea of Antur being a local company who can conduct business face to face with customers while still rivalling bigger national brokers and direct underwriters.

"Antur is looking to expand into South East Wales which is my area of expertise. It already has a really good name in the west and it's now our job to help them become as well established in the east." Mr Jones, 34, of Pontyclun, also joins Antur after working for seven years at Protecta Group.

He said: "Last year, the company I worked for was bought out by a national broker but I have always enjoyed working for what is classed as a local broker as they provide a better and more personal service to clients. Joining Antur was an opportunity too good to miss.

"It's a relatively new office and we've got the chance to make a good name for ourselves and for Antur as a business..

"We look after anyone who requires commercial insurance whether it's a one-man band one-man band nhombre-orquesta m

one-man band nhomme-orchestre m

one-man band n
 or a large corporate company.

At the moment we're getting out there and seeing as many people as we can to bring them on as clients." Mr Moores said: "The great thing about Antur is that it provides a face to face service so we are in a unique position where we can meet our clients personally whereas national brokers tend not do that.

"It's this ethos e·thos  
n.
The disposition, character, or fundamental values peculiar to a specific person, people, culture, or movement: "They cultivated a subversive alternative ethos" Anthony Burgess.
 of staying local and going back to dealing with businesses as people rather than numbers which appealed to me.

It's not all about the sales but about the service element as well, we're always just at the end of a phone.

"While we are a local firm based in Church Village, we've got access to the best cover at the best price from all the major UK insurers." Antur Insurance chairman John Knox said: "Leon and Huw are both very keen and enthusiastic and have really hit the ground running. They have a challenge ahead of them to get the Antur name known across the east of Wales Wales, Welsh Cymru, western peninsula and political division (principality) of Great Britain (1991 pop. 2,798,200), 8,016 sq mi (20,761 sq km), west of England; politically united with England since 1536. The capital is Cardiff. .

"The economy is tough at the moment but Antur is weathering the storm well and is excited about continuing to grow throughout the next year."

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CHALLENGE: Account executives Leon Moores and Huw Jones are to push forward expansion in Cardiff, the Valleys and Gwent
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Publication:Western Mail (Cardiff, Wales)
Article Type:Company overview
Geographic Code:4EUUK
Date:Apr 22, 2009
Words:556
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