Ants.com Names Joe Pine to Board of Advisors; Award-winning Author and Business Guru Joins With Leading Freelance Marketplace.Business Editors SANTA BARBARA Santa Barbara (săn'tə bär`brə, –bərə), city (1990 pop. 85,571), seat of Santa Barbara co., S Calif., on the Pacific Ocean; inc. 1850. , Calif.--(BUSINESS WIRE)--July 17, 2000 Ants.com, the fastest growing marketplace on the Internet for freelance work freelance work free n → freiberufliche Arbeit f , announced today the addition of B. Joseph Pine II, the premier expert on the Experience Economy and mass customization of goods and services In economics, economic output is divided into physical goods and intangible services. Consumption of goods and services is assumed to produce utility (unless the "good" is a "bad"). It is often used when referring to a Goods and Services Tax. , to its board of advisors. "As more and more companies and freelance professionals turn to the Internet to get work done, the need for differentiation will become paramount," conveyed Pine. "Receiving 1,000 proposals on a project is impressive, but not particularly helpful. I am excited to work with a team that understands the challenges that face the future of the Experience Economy. The Ants.com management appreciates that this is less about creating a traditional auction where the lowest bid wins, and more about transforming the buyers and sellers into better professionals -- who provide not only high-quality goods and services, but compelling experiences as well -- through the use of superior tools and technology." Rick Davis
Joe Pine is a business educator to Fortune 500 companies and start-ups alike, advising them on the principles and practice of Mass Customization and experience staging. Pine wrote the award-winning book, "Mass Customization: The New Frontier New Frontier President John F. Kennedy’s legislative program, encompassing such areas as civil rights, the economy, and foreign relations. [Am. Hist.: WB, K:212] See : Aid, Governmental in Business Competition," and co-authored the seminal seminal /sem·i·nal/ (sem´i-n'l) pertaining to semen or to a seed. sem·i·nal adj. Of, relating to, containing, or conveying semen or seed. book, "The Experience Economy: Work Is Theatre & Every Business a Stage." His writings detail the shift companies are making from mass producing standardized standardized pertaining to data that have been submitted to standardization procedures. standardized morbidity rate see morbidity rate. standardized mortality rate see mortality rate. offerings to mass customizing goods and services that efficiently fulfill the wants and needs of individual customers. Additionally, as these companies increasingly find their goods and services commoditized, Pine illustrates how many of them are now staging unique, memorable experiences as their economic offerings. The Financial Times named "Mass Customization" "One of the Seven Best Business Books of 1993." Management General named "The Experience Economy" "One of the Top Ten Business Books of 1999." About Ants.com With more than 40,000 members and more than 30 categories of job descriptions, Ants.com is the fastest growing marketplace for freelance work -- expanding at a rate of about one percent daily. Ants.com is dedicated to creating the most efficient, liquid marketplace for the trillion-dollar worldwide freelance services market. Companies looking to outsource projects -- from programming to translation to marketing to design -- can quickly meet their needs at Ants.com by tapping the largest pool of qualified freelance professionals and independent workers in the world. Ants.com is a privately held company privately held company A firm whose shares are held within a relatively small circle of owners and are not traded publicly. headquartered in Santa Barbara, Calif., and backed by Bertelsmann Ventures (http://www.bvfund.com), a subsidiary of the third largest media company in the world. For more information, visit http://www.ants.com. |
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