Antinori, Ste. Michelle Wine Estates Forge Strategic Alliance; Including a Joint Venture Marketing Team.WOODINVILLE, Wash. -- The Antinori family of Tuscany and Ste. Michelle Wine Estates of Washington State announced today they have formed a historic strategic alliance which includes plans for a joint venture marketing company and Ste. Michelle Wine Estates' exclusive distribution of the Antinori family of wines in the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area. . The Antinori portfolio includes the ultra-luxury wines Tignanello and Solaia, as well as Tormaresca, Montenisa, Haras de Pirque and Antinori California. The Antinoris are one of the leading producers of fine wine in Europe. The marketing organization will be managed jointly but will be supported by Ste. Michelle Wine Estates' administration. In addition to the distribution arrangement, the partnership will continue to produce the luxury red wine Col Solare in Washington State and consider additional ventures in the future. The Marchese mar·che·se n. pl. mar·che·si 1. An Italian nobleman ranking above a count and below a prince. 2. Used as the title for such a nobleman. Piero Antinori has been known for innovation, which underscores this business alliance. Ste. Michelle Wine Estates is the leader in Washington wine Wine produced in the U.S. state of Washington has a long and continued history. The state ranks 2nd in the US in the production of varietal wine with over 31,000 acres (125 km² or 48. , with wineries that include Chateau Ste. Michelle The Chateau Ste. Michelle is a Washington winery in Woodinville, Washington. They are noted for their bestselling Riesling (as the largest single producer of Riesling in the world), but produce wines of many classic varietals and some experimental wines on a per-year basis. Ste. , Columbia Crest, Northstar and Spring Valley Vineyards. The new distribution partnership succeeds the Antinoris' 16-year relationship with the Remy Cointreau USA and will begin July 1. The Marchese Piero Antinori, owner and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of his family's company, said, "This has been an excellent and friendly cooperation with Remy Cointreau USA over the years, and this decision is mutually agreeable to both companies. The recent and projected development and internationalization The support for monetary values, time and date for countries around the world. It also embraces the use of native characters and symbols in the different alphabets. See localization, i18n, Unicode and IDN. internationalization - internationalisation of our portfolio has induced us to deepen our roots in the market and to involve ourselves much more directly in the marketing of our brands. We believe that Ste. Michelle Wine Estates and Antinori are complementary and that we can benefit from each other's different but similar experience and profile." Ted Baseler, President and CEO of Ste. Michelle Wine Estates said, "We share the Antinori family's commitment to making the finest quality wines, the 'best of class' from each region we are involved in. Starting with our production of Col Solare, we have developed a strong personal and professional relationship with the Antinoris. The new alliance to distribute their wines and consider new ventures is the true pinnacle of innovation and global wine cooperation for our company." The new partnership will have a business office in New York City New York City: see New York, city. New York City City (pop., 2000: 8,008,278), southeastern New York, at the mouth of the Hudson River. The largest city in the U.S. and will utilize Ste. Michelle Wine Estates' sales expertise. The Antinori wines will be available throughout the United States. The Antinoris and Ste. Michelle created a joint venture to produce Col Solare, a luxury red table wine whose first vintage was 1995. Recently the two companies began construction of a state-of-the-art winery for Col Solare on Red Mountain in Eastern Washington
|
|
Printer friendly
Cite/link
Email
Feedback
Reader Opinion