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Anthony Crescenzo and Michael Martin Join Initiate Systems as Vice Presidents.


Business Editors

CHICAGO--(BUSINESS WIRE)--Aug. 25, 2003

New Executives Enhance Company's Ability To Deliver Strategic

Customer Data Integration Solutions To New Markets

Initiate Systems, Inc. (formerly Madison Information Technologies), a leading provider of customer data integration (CDI CDI compact disc interactive: a system for storing a mix of software, data, audio, and compressed video for interactive use under processor control ) software and services for managing customer or patient identities, today announced it has hired Anthony Crescenzo as a vice president of its Public Sector business unit and R. Michael Martin Michael Martin may refer to:
  • Michael Martin (politician) (born 1945), the Speaker of the House of Commons in the United Kingdom
  • Michael Martin (philosopher) (born 1932), professor emeritus of philosophy at Boston University
 as vice president of business development. Crescenzo will be responsible for the development and execution of Initiate's strategy with government entities, while Martin's responsibilities will include managing the company's existing partnerships as well as identifying and advancing future partnerships.

"The deep domain knowledge that Anthony and Michael bring to Initiate, along with their abilities to identify new areas of opportunity for the company, made them the natural choices for their respective positions," said William Conroy, CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board.  of Initiate Systems. "Crescenzo and Martin will be able to leverage the company's success in our core market, healthcare, and we look forward to them expanding into other key areas, including financial services The examples and perspective in this article or section may not represent a worldwide view of the subject.
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, hospitality, telecommunications and the public sector. We are delighted to have them on board."

Anthony Crescenzo has more than 16 years experience in the technology industry and has held senior-level positions with IT companies, including Illumitek, Inc., a data analysis and visualization software provider; and InLine Software, a builder of products for development, assembly and deployment of Java-based applications, where he served as CEO; as well as Alta Analytics, a data analysis and intelligence solutions company; and Software AG Federal Systems, a leading global provider of system software and services enabling enterprise data integration and management, where he served as COO. Crescenzo was selected to lead Initiate Systems' Washington D.C. public sector initiative as a result of his extensive experience with data management and expertise in establishing relationships and initiatives with new companies. Crescenzo also has extensive speaking experience at high-profile federal conferences such as DMI-6 and the Bio-IT Coalition.

Crescenzo graduated from Richard Stockton Richard Stockton may refer to:
  • Richard Stockton (c1630-1707), grandfather of Richard Stockton (1730-1781)
  • Richard Stockton (1730-1781), a delegate to the Continental Congress from New Jersey
  • Richard Stockton (1764-1828), a United States Senator from New Jersey
 College and is a graduate of the Executive Leadership Program at the University of Pittsburgh. He also served seven years in the Marine Corps until 1987.

Michael Martin has more than 18 years of experience providing enterprise solutions to Fortune 500 companies. Prior to joining Initiate, he worked at i2 Technologies for seven years, most recently as vice president of strategic alliances. During his tenure at i2, Martin consistently drove incremental revenue and shared value for the company's alliance partners.

Playing an integral role in building i2's Alliance Program, Martin led the development of i2's successful alliances with leading platform, OEM (Original Equipment Manufacturer) The rebranding of equipment and selling it. The term initially referred to the company that made the products (the "original" manufacturer), but eventually became widely used to refer to the organization that buys the products and  and complementary software partners. He also led i2 through a series of strategic agreements with IBM (International Business Machines Corporation, Armonk, NY, www.ibm.com) The world's largest computer company. IBM's product lines include the S/390 mainframes (zSeries), AS/400 midrange business systems (iSeries), RS/6000 workstations and servers (pSeries), Intel-based servers (xSeries)  that gained i2 preferred status in IBM's global supply chain and business-to-business strategies, resulting in significant joint revenue.

Martin is APICS APICS Association for Operations Management
APICS Educational Society for Resource Management (formerly American Production and Inventory Control Society)
APICS American Production & Inventory Control Society
 certified and received his BBA BBA
abbr.
Bachelor of Business Administration
 in International Business from the University of Texas at Austin “University of Texas” redirects here. For other system schools, see University of Texas System.
The University of Texas at Austin (often referred to as The University of Texas, UT Austin, UT, or Texas
. In addition to his experience at i2, Martin has held sales and business development positions at Burroughs/Unisys and SHL SHL Shift Logical Left
SHL Schweizerische Hochschule für Landwirtschaft (German: Swiss College of Agriculture)
SHL Southern Hockey League
SHL Silver Haired Legislature
SHL Single Hidden Layer (neural networks) 
 Systemhouse, Inc.

About Initiate Systems, Inc.

Founded in 1995 and headquartered in Chicago, Initiate Systems, Inc. is a leading provider of customer data integration software and services for managing customer or patient identities. Initiate helps companies that require on-demand access to accurate, up-to-the-moment customer data. Initiate's solutions deliver high business value in many industries, including healthcare, financial services, hospitality and the public sector, and across many applications, including CRM (Customer Relationship Management) An integrated information system that is used to plan, schedule and control the presales and postsales activities in an organization.  and business intelligence. Initiate's award-winning Initiate Identity Hub(TM) software and its related applications deliver the highest degree of accuracy on demand, regardless of data volume. During Initiate's eight-year history, the company has analyzed more than one billion individual customer records on behalf of hundreds of customers. For additional information, visit www.initiatesystems.com.

Initiate, the Initiate logo, and Initiate Identity Hub are trademarks and/or service marks owned by Initiate Systems, Inc., which may be registered in certain jurisdictions.
COPYRIGHT 2003 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2003, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Aug 25, 2003
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