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Antenna Software to Showcase AMP(TM) Studio Mobile Application Development Environment at Wireless Enterprise Symposium.


Customers to Present Business Mobility Case Studies of Antenna Software on BlackBerry Smartphones

ORLANDO, Fla. & JERSEY CITY, N.J. -- Wireless Enterprise Symposium - Antenna Software, a leader in mobile enterprise technologies and solutions, will showcase its recently announced AMP([TM]) Studio mobile applications development platform this week at the Wireless Enterprise Symposium. Antenna Software works with the BlackBerry([R]) wireless solution from Research In Motion (RIM) (Nasdaq: RIMM (Rambus Inline Memory Module) See RDRAM. See also RIM. ), to help organizations adopt enterprise mobility - putting important business information on the front lines, where it's needed the most. Antenna Software and RIM have helped many organizations extend the value of their back-end CRM (Customer Relationship Management) An integrated information system that is used to plan, schedule and control the presales and postsales activities in an organization. , ERP (Enterprise Resource Planning) An integrated information system that serves all departments within an enterprise. Evolving out of the manufacturing industry, ERP implies the use of packaged software rather than proprietary software written by or for one customer.  and SFA See sales force automation.

SFA - Sales Force Automation
 systems out to the fingertips "Fingertips" is a 1963 number-one hit single recorded live by "Little" Stevie Wonder for Motown's Tamla label. Wonder's first hit single, "Fingertips" was the first live, non-studio recording to reach number-one on the Billboard Pop Singles chart in the United States.  of their field workers. Antenna Software's proven, enterprise-grade mobility solutions will be showcased at the event through actual product demonstrations, as well as case studies from joint customers with RIM - Toshiba America Medical Systems (TAMS) and IntraLase, an Advanced Medical Optics Advanced Medical Optics, Inc., (NYSE: EYE) (known as AMO) is a global medical device leader focused on the discovery and delivery of innovative vision technologies that optimize the quality of life for people of all ages.  (AMO AMO - America's Multimedia Online ) company.

Last month, Antenna Software announced AMP Studio, its open, standards-based development environment for enterprises that want to mobilize their business applications quickly, easily and cost effectively, with little or no custom coding required. AMP Studio works with the BlackBerry([R]) Enterprise Server to bring enterprise applications to BlackBerry([R])smartphones. With AMP Studio running on the Antenna Mobility Platform([TM]), enterprises can take advantage of the platform's unique, model-driven approach - empowering companies to build a single composite application In computing, the term composite application expresses a perspective of software engineering that defines an application built by combining multiple services. People often compare composite applications to mashups. , and deploy it simultaneously across multiple devices, all from a single platform.

"Since Antenna Software started providing mobile business solutions a decade ago, our customers' requirements for mobility have been steadily progressing," said Jim Hemmer, president and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board.  of Antenna Software. "Initially, it was about helping employees communicate through mobile voice, e-mail and simple messaging. Then remote data access became critical. Today, we're starting to see the next wave of mobility unfold where companies recognize that mobility needs to be more deeply embedded in business processes. The Antenna Mobility Platform helps companies adopt these best practices to stay competitive and position their companies for success in the future."

"As more and more employees and organizations experience the multifaceted benefits of the BlackBerry platform firsthand, there is a natural interest in mobilizing more business functions," said Jeff McDowell, Vice President, Global Alliances, Research In Motion. "The Antenna Mobility Platform and AMP Studio can help customers maximize the value of their investments in wireless systems and provide mobile workers with even greater access to timely and relevant information on the front lines, where they need it most."

A demonstration of AMP Studio will take place at the Wireless Enterprise Symposium in the developers' lab on Wednesday, May 9, between 10:00 a.m.-noon EST EST electroshock therapy.

EST
abbr.
electroshock therapy
. In addition, two Antenna Software and RIM customers will discuss the ROI (Return On Investment) The monetary benefits derived from having spent money on developing or revising a system. In the IT world, there are more ways to compute ROI than Carter has liver pills (and for those of you who never heard of that expression, it means a lot).  from their mobility solutions in separate case study presentations:

IntraLase, an AMO company and provider of ophthalmic laser technology for LASIK LASIK laser-assisted in-situ keratomileusis.

LA·SIK
n.
Eye surgery in which the surface of the cornea is reshaped using a laser, performed to correct certain refractive disorders such as myopia.
 and corneal corneal

pertaining to the cornea. See also keratitis, keratopathy.


corneal anomaly
includes microcornea, coloboma, megalocornea, dermoid, congenital opacity.

corneal black body
see corneal sequestrum (below).
 procedures, will discuss how customer support engineers throughout North America North America, third largest continent (1990 est. pop. 365,000,000), c.9,400,000 sq mi (24,346,000 sq km), the northern of the two continents of the Western Hemisphere.  use the Antenna AMPower([TM]) Service solution on BlackBerry smartphones. IntraLase will discuss how a solid plan for mobility helped it to achieve more accurate parts delivery, improved customer responsiveness and fewer customer support calls. The IntraLase case study will be presented at the following time:
"Developing Your Mobility Plan - Profiling Users"
Tuesday, May 8, 2007
1:30 p.m.-3:00 p.m. EST


Toshiba America Medical Systems (TAMS) has been nominated for the Wireless Leadership Award, which will be presented at the symposium. TAMS, a provider of diagnostic imaging systems in the United States, will show how it deployed Antenna's platform on top of its BlackBerry Enterprise Solution and empowered nearly 500 field engineers with real-time customer and service information. The results were decreased call volume, improved customer service and inventory management and increased field efficiency with on-demand information. The TAMS case study will be presented at the following time:
"Time Sensitive to Mission Critical: How Business Applications
Deployed With BlackBerry Service from AT&T Can Drive Results"
Tuesday, May 8, 2007
10:45 a.m.-11:45 a.m. EST


If you are interested in meeting with Antenna Software executives at the Wireless Enterprise Symposium, please contact Michael Adorno at 212.255.0080, ext. 32, or madorno@articulatepr.com.

About Antenna Software

Antenna provides real business mobility, giving enterprises one platform to mobilize all their business software and making employees, wherever they are, more productive and more profitable. The Antenna Mobility Platform, built on open industry standards, is flexible by design and helps Antenna users and partners to see real value from their existing IT investments and to be positioned for future mobility needs. With its long track record of proven leadership working with name-brand clients like Xerox, Pitney Bowes, Heineken Ireland, EMC (1) (EMC Corporation, Hopkinton, MA, www.emc.com) The leading supplier of storage products for midrange computers and mainframes. Founded in 1979 by Richard J. Egan and Roger Marino, EMC has developed advanced storage and retrieval technologies for the world's largest companies.  and Toshiba America Medical Systems, Antenna is known for its customer-driven commitment to quality and its delivery of the most comprehensive, innovative solutions and technologies to the mobile marketplace. Antenna also partners with many of the world's leading software vendors, device manufacturers, network operators and system integrators for a best-in-class mobility ecosystem. For more information, visit www.antennasoftware.com.

The BlackBerry and RIM families of related marks, images and symbols are the exclusive properties and trademarks of Research In Motion Limited. RIM assumes no liability and makes no representation, warranty or guarantee in relation to third party products or services.
COPYRIGHT 2007 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2007, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Date:May 8, 2007
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