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Antenna Software Wins 2006 CRM Excellence Award; Antenna Recognized as a ``True CRM Partner'' by Customer Interaction Solutions Magazine.


JERSEY CITY, N.J. -- Antenna Software, Inc., a leading provider of wireless software solutions for the mobile enterprise, announced it has received the 2006 CRM (Customer Relationship Management) An integrated information system that is used to plan, schedule and control the presales and postsales activities in an organization.  Excellence Award from Customer Interaction Solutions magazine. Antenna was recognized for its work with customer Palm, Inc., deploying the mobile CRM solution with the greatest business impact.

The CRM Excellence Award winners are selected by the editors of Customer Interaction Solutions. Now in its seventh year, the CRM Excellence Awards honor companies that offer the best and the brightest customer relationship management products and services, all to the benefit of their clients. Winners were chosen based on quantifiable Quantifiable
Can be expressed as a number. The results of quantifiable psychological tests can be translated into numerical values, or scores.

Mentioned in: Psychological Tests
 data demonstrating the improvements that the winner's product has made in one of its customer's businesses.

"Antenna is committed to helping its customers optimize their CRM processes with real-time mobile technology," said Jim Hemmer hem 1  
n.
1. An edge or border on a piece of cloth, especially a finished edge, as for a garment or curtain, made by folding an edge under and stitching it down.

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, President and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board.  of Antenna Software. "We are thrilled that Antenna has been selected to receive this award, especially since it recognizes the specific business benefits gained by deploying Antenna's mobile CRM solutions. We congratulate Palm for their exceptional use of Antenna's A3 Mobile Sales Intelligence suite as a key component of their CRM strategy."

"Customer Interaction Solutions implemented the CRM Excellence Awards as a way of commending the companies that have proven to be true CRM partners to their customers and clients. These companies have demonstrated that their products and services have substantially improved the processes of their clients' businesses by streamlining and facilitating the flow of information needed for companies to retain their most precious asset -- their customers," said Nadji Tehrani Nadji Tehrani is an American businessman, the founder and CEO of Technology Marketing Corporation (TMC), which publishes magazines and runs conferences devoted to the business of telemarketing, a word on which Tehrani himself holds a registered trademark. , founder and chairman of TMC TMC Technology Marketing Corporation (Norwalk, Connecticut)
TMC Texas Medical Center (Houston, TX)
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, publishers of Customer Interaction Solutions.

Palm, Inc., a market leader in handheld devices and accessory solutions, uses Antenna's A3 Mobile Sales Intelligence suite to provide its sales organization with mobile access to Siebel's OnDemand CRM application. Antenna's solution has helped shorten the sales cycle and has streamlined the sales process A sales process is a systematic approach for performing product or service sales. The reasons for having a sales process include seller and buyer risk management, achieving standardized customer interaction in sales and scalable revenue generation.  for Palm's sales force.

"The beauty of the A3 Mobile Sales Intelligence system is that sales teams can enter real-time information, and if they need to look up something they can do it from practically anywhere, anytime," said Rodney Toy, director of sales development at Palm. "They don't have to wait to do it all from a desktop computer. This greatly enhances our reporting and forecasting accuracy, allowing us to more accurately track and measure our sales cycle."

Palm's sales force has realized significant time savings due to more efficient, streamlined sales cycles. With Antenna's A3 MSI MSI: see integrated circuit.


(1) (MicroSoft Installer) See Windows Installer.

(2) (Medium Scale Integration) Between 100 and 3,000 transistors on a chip. See SSI, LSI, VLSI and ULSI.
 for Siebel OnDemand, the entire Palm sales organization now has better insight into the solutions that their customers are deploying so they can build sales and marketing strategies in a more timely fashion to maximize those opportunities and also identify developing trends.

About Antenna Software, Inc.

Antenna Software is the global leader in real-time mobility solutions. With over 20 years of operating experience, Antenna's proven mobile enterprise applications automate and streamline important customer-facing activities via any mobile device, over any network, worldwide. Today, more than 110,000 users in over 40 countries rely on Antenna to optimize their critical field-based business processes, lower service/sales costs and increase profitability through higher customer satisfaction. Antenna's blue-chip customer base includes many of the best known companies in the world including EMC (1) (EMC Corporation, Hopkinton, MA, www.emc.com) The leading supplier of storage products for midrange computers and mainframes. Founded in 1979 by Richard J. Egan and Roger Marino, EMC has developed advanced storage and retrieval technologies for the world's largest companies. , Palm, Pitney Bowes This article or section is written like an .
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, Siemens, and Toshiba.
COPYRIGHT 2006 Business Wire
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Copyright 2006, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Geographic Code:1USA
Date:Jun 15, 2006
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