Antenna Software Taps E-commerce Veteran as Vice President; Karen Davis-Farage To Lead Business Development.Business & Technology Editors NEW YORK--(BUSINESS WIRE)--July 10, 2001 Antenna Software, Inc., the leading provider of integrated Web and wireless solutions to the mobile service industry, announces today that Karen Davis-Farage, former executive at Calico Commerce, has joined Antenna as Vice President of Business Development. Davis-Farage, 45, will focus on building and growing strategic partnerships that will help drive sustainable short-term and long-term revenue streams for Antenna Software. Davis-Farage joins the company with more than 20 years of strategic alliance, channel management, and sales management Sales Management Role and Goal Importance of sales management is critical for any commercial organization. Expanding business in not possible without increasing sales volumes, and effective sales management goal is to organize sales team work in such a manner that ensures a experience. Along with her considerable knowledge of selling enterprise solutions in the Internet market space, she brings expertise in developing and managing partnerships in the Fortune 1000, government, education, VAR, system integration, OEM (Original Equipment Manufacturer) The rebranding of equipment and selling it. The term initially referred to the company that made the products (the "original" manufacturer), but eventually became widely used to refer to the organization that buys the products and , and ASP markets. "I was attracted to Antenna Software because Antenna has best-of-breed Web and wireless technology and mobile service domain expertise in the CRM (Customer Relationship Management) An integrated information system that is used to plan, schedule and control the presales and postsales activities in an organization. space," said Davis-Farage. "Antenna's mobile service solution is a superior offering that will bring tremendous value to other software vendors, system integrators and solution providers. It will enable us to quickly build strategic relationships with the most successful companies." "Antenna's success hinges on superior partnerships," said Peter Semmelhack, Chairman & CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of Antenna Software. "As Antenna continues to extend its leadership in mobile service across industries, it becomes increasingly important to form strategic alliances with key players in the space. Ms. Davis-Farage has a proven track record of managing and developing strategic partnerships, and will help position Antenna as the leading Web and wireless solution in CRM and mobile service automation." Antenna Software designs and markets 100% Web-native, wireless service management software for mobile service providers. AntennaTools(TM) Web-enables and enhances existing CRM systems, among which are Clarify's eFrontOffice and Nexterna's FieldPro. Antenna ServiceTools(TM) is a hosted mobile service management solution that helps mid-market service providers improve client satisfaction and increase profits using the newest technologies. These products are the first of a new generation of Internet-architected applications that fully leverage Web, wireless and supply-chain technologies to improve mobile service operations, streamlining virtually every aspect of the management and delivery of mobile service. At Calico Commerce, Davis-Farage was responsible for building partnerships and ASP strategies with leading management and technology consulting organizations such as Accenture, KPMG KPMG Klynveld Peat Marwick Goerdeler (accounting firm) KPMG Kaiser Permanente Medical Group KPMG Keiner Prüft Mehr Genau (German) KPMG Kommen Prüfen Meckern Gehen , Proxicom, Technology Solutions Company, USInternetworking, etc. Previously, Davis-Farage had been Director of U.S. Business Solutions Program at Borland International. She also had led regional and national sales and channel management teams at Oracle Corporation, CTEK Software, Alpine Datasystems, and Burroughs Corporation (company) Burroughs Corporation - A company which merged with Sperry Univac to form Unisys Corporation. They produced the Datatron 200 series among other computers. . Davis-Farage received her Bachelor of Science Noun 1. Bachelor of Science - a bachelor's degree in science BS, SB bachelor's degree, baccalaureate - an academic degree conferred on someone who has successfully completed undergraduate studies degree from the School of Business Management, San Diego San Diego (săn dēā`gō), city (1990 pop. 1,110,549), seat of San Diego co., S Calif., on San Diego Bay; inc. 1850. San Diego includes the unincorporated communities of La Jolla and Spring Valley. Coronado is across the bay. University. About Antenna Software Founded in 1998, Antenna Software is the leading provider of integrated Web and wireless solutions for the mobile service industry. Based in New York's Silicon Alley An area in New York that has become known for its companies devoted to multimedia and the Internet. It is located in Manhattan's "Soho" district, which does not stand for Small Office Home Office, rather it is SOuth of HOuston Street. , Antenna's products enable service providers of all sizes to profitably deliver high-quality service to their customers. Antenna supports a growing client base of leading service organizations across North America North America, third largest continent (1990 est. pop. 365,000,000), c.9,400,000 sq mi (24,346,000 sq km), the northern of the two continents of the Western Hemisphere. . Leading computer parts suppliers such as Ingram Micro and Tech Data are registered on Antenna's e-procurement network. Antenna's partners include Accenture, Nortel Networks and Motorola. For more information about Antenna Software, call 212-343-2866 or visit www.antennasoftware.com. |
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