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Antenna Software Ships Latest Release of On-Demand Enterprise Mobility Solutions for Siebel CRM; Antenna A3 Upgrades Deliver Comprehensive On-Demand Mobility Services for Siebel Field Sales and Field Service.


JERSEY CITY, N.J. -- Antenna Software Inc., the largest privately held mobile computing Using a computing device while in transit. Mobile computing implies wireless transmission, but wireless transmission does not necessarily imply mobile computing. Fixed wireless applications use satellites, radio systems and lasers to transmit between permanent objects such as buildings  company in North America North America, third largest continent (1990 est. pop. 365,000,000), c.9,400,000 sq mi (24,346,000 sq km), the northern of the two continents of the Western Hemisphere. , is releasing new versions of its A3 on-demand mobile field sales and field service solutions designed specifically for users of Siebel Systems' (NASDAQ NASDAQ
 in full National Association of Securities Dealers Automated Quotations

U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on
: ORCL ORCL Oracle (stock symbol) ) CRM (Customer Relationship Management) An integrated information system that is used to plan, schedule and control the presales and postsales activities in an organization.  applications. The latest version of the A3 Mobile Sales Intelligence suite supports both Siebel CRM OnDemand and on-premise Siebel CRM, while A3 Field Service Intelligence supports the newest release of Siebel CRM/Field Service.

Mobile sales and service professionals can now access their entire Siebel CRM infrastructure -- sales and service, on-premise and OnDemand -- from anywhere, at any time, using any handheld device, in real time. In addition, Antenna is releasing A3 SmartCopy, a new on-demand application that further extends enterprise processes to the field. A3 SmartCopy automatically generates and delivers custom forms via e-mail, fax, etc., for real-time invoicing, estimates, proposals, orders, inventory updates, and customer service reports while in the field. A3 SmartCopy supports more than 40 enterprise host systems, as well as customized applications and is available as an add-on service for existing Antenna customers.

"Mobile CRM solutions are improving customer focus and putting field sales and service forces together at the center of corporate revenue responsibility," said Sheryl Kingstone, CRM program manager, Yankee Group (the Yankee Group, Boston, MA, www.yankeegroup.com) A major market research, analysis and consulting firm founded in 1970 by Howard Anderson. It provides general consulting and strategic planning in the computer and communications field. . "Mobile CRM is showing its real value by helping performance-driven organizations sell smarter, deliver highly personalized services, and enjoy higher levels of customer satisfaction by delivering time-critical information to field personnel, when they need it most."

Field sales and service employees at many companies, including Pitney Bowes This article or section is written like an .
Please help [ rewrite this article] from a neutral point of view.
Mark blatant advertising for , using .
, EMC (1) (EMC Corporation, Hopkinton, MA, www.emc.com) The leading supplier of storage products for midrange computers and mainframes. Founded in 1979 by Richard J. Egan and Roger Marino, EMC has developed advanced storage and retrieval technologies for the world's largest companies.  and Palm Inc., already rely on mobile applications from Antenna Software to send and receive real-time customer information while in the field. Antenna delivers information from more than 40 on-premise and hosted CRM, ERP (Enterprise Resource Planning) An integrated information system that serves all departments within an enterprise. Evolving out of the manufacturing industry, ERP implies the use of packaged software rather than proprietary software written by or for one customer. , supply chain management and other enterprise systems from leading vendors including Amdocs, J.D. Edwards, NetSuite, Oracle, and SAP. Antenna enables A3 customers to incorporate data from all of these systems into a single composite mobile application.

"We believe that business success is predicated on transforming customer-facing processes from discrete customer relationship management tasks to wholly-integrated processes and data that create managed customer relationships," said Peter Semmelhack, chairman and CTO (Chief Technical Officer) The executive responsible for the technical direction of an organization. See CIO and salary survey. , Antenna Software. "Antenna A3 Mobile Sales Intelligence Suite and Antenna A3 Field Service Intelligence enable sales and service organizations to reach the highest levels of productivity and effectiveness by delivering unparalleled visibility and control over all of their key customer-facing processes, ensuring the highest levels of customer satisfaction and profitability."

About Antenna Software

Antenna Software is the largest privately held mobile enterprise software solutions provider in North America with thousands of users worldwide. Headquartered in Jersey City, N.J., Antenna's products provide proven, powerful mobile solutions, which integrate enterprise-class business applications with global wireless network communications and management capabilities. Antenna supports a growing client base of leading service organizations throughout the world. Key customers include Pitney Bowes, L-3 Communications Security and Detection Systems, Siemens, Toshiba, and Fujitsu.
COPYRIGHT 2006 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2006, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Feb 21, 2006
Words:488
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