Antenna Software Forms Strategic Alliance With Applied Theory.Business Editors NEW YORK--(BUSINESS WIRE)--Sept. 19, 2000 Alliance Brings Comprehensive Web, Wireless Solution to Mobile Service Providers Antenna Software, Inc., the leading provider of Internet-based, wireless solutions for the service industry, has announced a strategic alliance with Applied Theory (NASDAQ NASDAQ in full National Association of Securities Dealers Automated Quotations U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on : ATHY), a leading provider of comprehensive Internet Business Solutions. The alliance comes on the heels of Antenna's recent launch of AntennaTools, a 100% Web-based, wireless communications wireless communications System using radio-frequency, infrared, microwave, or other types of electromagnetic or acoustic waves in place of wires, cables, or fibre optics to transmit signals or data. , logistics and procurement The fancy word for "purchasing." The procurement department within an organization manages all the major purchases. solution for the mobile services market. The companies will help mid-sized mobile/field service providers operate more efficiently and grow more profitably. The alliance's first target is the explosive IT services market. Currently estimated at $22 billion, the IT services market is projected to surpass $30 billion in three years. "By E-enabling and bringing greater profitability to our customers, this alliance not only helps mid-market service providers and distributors remain competitive, but also helps them grow in this new marketplace," said Mr. Peter Semmelhack, founder and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of Antenna Software. "The IT service industry is placing increasing pressure upon service providers to improve their performance in the field. If you bear in mind that field service is customer service, the ability to offer real-time responsiveness in the field is critical." With the alliance, Applied Theory can help integrate Antenna's solutions into existing legacy and back-end database A back-end database is a database that is accessed by users indirectly through an external application rather than by application programming stored within the database itself or by low level manipulation of the data (e.g. through SQL commands). systems of Antenna's customers. In addition, Antenna's customers can select from a number of Applied Theory's services, including Web hosting Making a Web site available on the Internet. Many ISPs host a few personal Web pages for an individual at no additional cost above the monthly service fee, but the address is subordinate to the ISP; for example, www.friendlyisp.com/pat_smith. , Internet connectivity and security. "Our alliance with Antenna Software will deliver fully integrated solutions to mobile service providers," said Mr. Danny E. Stroud stroud n. A coarse woolen cloth or blanket. [After Stroud, an urban district of southwest-central England.] , executive vice president at Applied Theory. "Antenna's deep understanding of mobile service and comprehensive, real-time solutions for the IT service industry, coupled with Applied Theory's expertise in system integration and solution deployment, will be a great benefit to the customer." Having established a fully integrated Web and wireless field service solution for its initial market, the IT service industry, Antenna is quickly moving into other vertical markets such as networking and telecommunications. About AntennaTools Designed specifically for the Internet, AntennaTools streamlines and improves virtually every aspect of the management and delivery of on-site services, including core operations such as the installation, repair, maintenance and upgrade of mission-critical equipment. AntennaTools offers a pure HTML HTML in full HyperText Markup Language Markup language derived from SGML that is used to prepare hypertext documents. Relatively easy for nonprogrammers to master, HTML is the language used for documents on the World Wide Web. interface that can be accessed via any standard browser on every major hardware or software platform, and provides anytime/anywhere accessibility. About Antenna Software Founded in 1998, Antenna Software is a leading provider of Internet-based software for the service industry. Based in New York's Silicon Alley An area in New York that has become known for its companies devoted to multimedia and the Internet. It is located in Manhattan's "Soho" district, which does not stand for Small Office Home Office, rather it is SOuth of HOuston Street. , Antenna products enable service providers of all sizes to profitably deliver high quality service to their customers. Earlier in the year, Antenna formed alliances with Andersen Consulting See Accenture. and Nortel Network's Clarify, providing Web and wireless mobile service solutions to Fortune 500 companies. For more information, call 212-343-2866 or visit www.antennasoftware.com. About Applied Theory Applied Theory Corporation (NASDAQ: ATHY), headquartered in New York New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of , NY, is a leading provider of Internet Business Solutions. Applied Theory offers a full suite of integrated e-Business, hosting, connectivity, and security solutions to provide customers with a single source for all of their Internet needs. For more information, visit www.appliedtheory.com. Note: Antenna Software, AntennaTools are registered trademarks of Antenna Software, Inc. 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