Antenna Software Executive to Discuss Mobile CRM Adoption Strategies at destinationCRM 2007.
WHAT: Antenna Software, delivering real business mobility to the
world's most demanding enterprises, will present "Mobile CRM:
It's Not What You Do, It's the Way That You Do It" at this
week's destinationCRM 2007 conference in New York. The event,
organized by CRM Magazine, is a chance for CRM and IT
executives and professionals to share best practices for
effective sales, marketing and customer service.
Richard Scott, executive vice president of global sales and
marketing at Antenna, will discuss how businesses can
overcome the obstacles associated with mobilizing CRM and SFA
systems to reach ROI faster. Using real-world case studies,
Scott will talk about how mobilizing CRM has delivered better
customer-focused operations, increased productivity and
enhanced the value of existing IT investments in some of the
world's leading organizations.
Specifically, Scott will discuss:
-- Why anytime, anywhere access to data is "fool's gold" and
how real value can be found in giving employees access to
precisely the right data at the right place and time.
-- How not to use "force" when mobilizing sales or field
forces, but rather "go with the flow" and optimize
business processes and workflows.
A pioneer of mobile CRM technologies, Antenna provides
solutions that give mobile employees and field services
workers the right data at the right place and time. With its
comprehensive, innovative solutions, including the Antenna
Mobile Platform (AMP), users have the insight needed to
serve and satisfy their customers at the point of contact -
regardless of physical location.
To schedule a briefing with Scott during the conference,
contact Michael Adorno at 212.255.0080, ext. 32, or
madorno@articulatepr.com. For more information on Antenna and
its product offerings, visit www.antennasoftware.com.
WHEN: "Mobile CRM: It's Not What You Do, It's the Way That You
Do It"
Marquis Ballroom, Salon B
Wednesday, Aug. 22, 2007
2:15 p.m.-3:00 p.m. ET
WHERE: destinationCRM 2007
Marriott Marquis Hotel - New York
Aug. 21-22, 2007
http://www.destinationcrm.com/conference/2007/
About Antenna Software Antenna provides real business mobility, giving enterprises the ability to have one platform to mobilize mo·bi·lize v. 1. To make mobile or capable of movement. 2. To restore the power of motion to a joint. 3. To release into the body, as glycogen from the liver. all their business software and make employees, wherever they are, more productive and more profitable. The Antenna Mobility Platform, built on industry open standards Specifications for hardware and software that are developed by a standards organization or a consortium involved in supporting a standard. Available to the public for developing compliant products, open standards imply "open systems;" that an existing component in a system can be replaced , is flexible by design and helps Antenna users and partners to see real value from their existing IT investments and to be positioned for future mobility needs. With its long track record of proven leadership working with name-brand clients like Xerox (Xerox Corporation, Stamford, CT, www.xerox.com) A major manufacturer of analog and digital copy machines, computer printers and document management systems. Corporate headquarters are in Stamford, CT, while manufacturing and marketing is in Rochester, NY. , Pitney Bowes  This article or section is written like an .Please help [ rewrite this article] from a neutral point of view. Mark blatant advertising for , using . , Heineken Ireland Ireland, Irish Eire (âr`ə) [to it are related the poetic Erin and perhaps the Latin Hibernia], island, 32,598 sq mi (84,429 sq km), second largest of the British Isles. , EMC (1) (EMC Corporation, Hopkinton, MA, www.emc.com) The leading supplier of storage products for midrange computers and mainframes. Founded in 1979 by Richard J. Egan and Roger Marino, EMC has developed advanced storage and retrieval technologies for the world's largest companies. and Toshiba Toshiba Corporation (株式会社東芝 Kabushiki-gaisha Tōshiba America America [for Amerigo Vespucci], the lands of the Western Hemisphere—North America, Central (or Middle) America, and South America. The world map published in 1507 by Martin Waldseemüller is the first known cartographic use of the name. Medical Systems, Antenna is known for its customer-driven commitment to quality and its delivery of the most comprehensive, innovative solutions and technologies to the mobile marketplace. Antenna also partners with many of the world's leading software vendors, device manufacturers, network operators and system integrators See systems integrator. for a best-in-class See best-of-class. mobility ecosystem. For more information, visit www.antennasoftware.com. |
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