Antenna Software Delivers Mobile Merchandising Application to Heineken Ireland.Antenna AMPower([TM] )Mobile Application on RIM([R]) BlackBerry blackberry, name for several species of thorny plants of the genus Rubus of the family Rosaceae (rose family). See bramble. blackberry Smartphones Delivers Improved Communications with Irish Retailers JERSEY CITY, N.J. -- Antenna Software, Inc., the leader in mobile enterprise technologies and solutions, has announced that Heineken Ireland has deployed a mobile merchandising application to its retail off-trade partners - believed to be one of the first in the country. The Antenna AMPower([TM]) mobile merchandising application is deployed on RIM([R]) BlackBerry smartphones across the O2 network and leverages Heineken's Siebel CRM (Customer Relationship Management) An integrated information system that is used to plan, schedule and control the presales and postsales activities in an organization. system. Changing lifestyles, coupled with legislation regarding smoking in pubs and a clampdown clamp·down n. An imposing of restrictions or controls: "Advertisers and broadcasters would raise howls of protest against any strong clampdown" Wall Street Journal. on drinking and driving, has resulted in a growth in its off-trade business as greater numbers of customers prefer to drink at home. Heineken Ireland recognized the potential for enhancing its communications with its merchandising team by replicating the success of its mobile field service application, Antenna AMPower([TM]) Service (formerly known as Antenna A3) that has been fully deployed to Draught Service Representatives throughout the country. Working in partnership with Heineken Ireland, RIM and O2, Antenna Software developed a mobile application that provides merchandisers up-to-date account information, journey plans to retail outlets retail outlet n → punto de venta retail outlet n → point m de vente retail outlet retail n → and other important account information, for example, expected products, their positioning and number of facings. Armed with this information, merchandisers are able to audit product facings and measure that retailers have complied with merchandising agreements and send data back to the office instantly. The Antenna mobile merchandising application integrates seamlessly with Siebel CRM system at Heineken Ireland, so that merchandisers can update the enterprise system directly from their BlackBerry devices. "Merchandisers are key people in our off trade business," explains Martin Gowran, IT Project Manager, Heineken Ireland. "By providing them with the AMPower application on a BlackBerry during their store visits, we are enabling them to easily audit our product presence and positioning, enabling us to monitor agreements with customers and also sell more beer". "By expanding its use of Antenna mobile solutions to both sales and service arms of the organization, Heineken is generating maximum return from its CRM investment", commented Jim Hemmer hem 1 n. 1. An edge or border on a piece of cloth, especially a finished edge, as for a garment or curtain, made by folding an edge under and stitching it down. 2. , president and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. , Antenna Software. "Now all customer-facing representatives have just the right information at their fingertips "Fingertips" is a 1963 number-one hit single recorded live by "Little" Stevie Wonder for Motown's Tamla label. Wonder's first hit single, "Fingertips" was the first live, non-studio recording to reach number-one on the Billboard Pop Singles chart in the United States. , enabling Heineken to be more agile and competitive in a very tight market." About Antenna Software Antenna provides real business mobility, giving enterprises the ability to have one platform to mobilize all their business software and make employees, wherever they are, more productive and more profitable. The Antenna Mobility Platform, built on industry open standards Specifications for hardware and software that are developed by a standards organization or a consortium involved in supporting a standard. Available to the public for developing compliant products, open standards imply "open systems;" that an existing component in a system can be replaced , is flexible by design and helps Antenna users and partners to see real value from their existing IT investments and to be positioned for future mobility needs. With its long track record of proven leadership working with name-brand clients like Xerox, Pitney Bowes  This article or section is written like an .Please help [ rewrite this article] from a neutral point of view. Mark blatant advertising for , using . , Heineken Ireland, EMC (1) (EMC Corporation, Hopkinton, MA, www.emc.com) The leading supplier of storage products for midrange computers and mainframes. Founded in 1979 by Richard J. Egan and Roger Marino, EMC has developed advanced storage and retrieval technologies for the world's largest companies. and Toshiba America Medical Systems, Antenna is known for its customer-driven commitment to quality and its delivery of the most comprehensive, innovative solutions and technologies to the mobile marketplace. Antenna also partners with many of the world's leading software vendors, device manufacturers, network operators and system integrators for a best-in-class mobility ecosystem. For more information, visit www.antennasoftware.com. |
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