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Antenna Software Chooses Articulate Communications as PR Agency of Record.


Mobile Enterprise Innovator Taps New York New York, state, United States
New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of
 Tech Firm in Competitive Review; Cites Combination of Quality Team and Industry Expertise

NEW YORK -- Articulate articulate /ar·tic·u·late/ (ahr-tik´u-lat)
1. to pronounce clearly and distinctly.

2. to make speech sounds by manipulation of the vocal organs.

3. to express in coherent verbal form.

4.
 Communications Inc., a PR firm that helps business-to-business This article or section needs copy editing for grammar, style, cohesion, tone and/or spelling.
You can assist by [ editing it] now.
 and technology companies achieve their corporate goals through results-oriented, message-based communications, today announced that Antenna Software, Inc. has selected it as agency of record after an intensive review. Antenna, based in Jersey City, N.J., is a leading provider of mobile enterprise technologies and solutions.

Articulate will handle all aspects of Antenna's media relations program with a strong focus on the company's recently announced next-generation mobility platform and visionary 1. visionary - One who hacks vision, in the sense of an Artificial Intelligence researcher working on the problem of getting computers to "see" things using TV cameras. (There isn't any problem in sending information from a TV camera to a computer.  view of the next wave of real business mobility.

"We needed an aggressive PR partner to support our sales and marketing initiatives and differentiate Antenna's unique solutions in a fast-growing adj. 1. tending to spread quickly; - used mostly of plants.

Adj. 1. fast-growing - tending to spread quickly; "an aggressive tumor"
strong-growing, aggressive
 and crowded market segment," said Jim Somers A number of notable people have been named Somers.
  • William Somers, court jester to Henry VIII
  • Admiral Sir George Somers, Lyme Regis resident who founded Bermuda in 1609
, Antenna's vice president of marketing. "After a very competitive review of some of the leading U.S. technology firms, Articulate stood out for its depth of technology knowledge, its PR savvy and its commitment to providing senior-level involvement."

Articulate delivers a wide range of communications strategy and services that help organizations achieve their business goals and positively impact their bottom line. The agency's services include Message Development, Media/Presentation Training, Competitive and Market Perception Analysis, Industry Influencer Relations, Corporate and Executive Visibility, Thought Leadership, Product PR and Sales Support and Media Relations.

About Articulate Communications Inc.

Articulate Communications Inc. (www.articulatepr.com) helps business-to-business and technology companies achieve their corporate objectives through results-oriented, message-based communications. With this focus, Articulate has built better relationships with the media and industry influencers who impact buying, selling and investment decisions. The Articulate team brings an uncommon commitment to client satisfaction, engaging the firm's senior-level PR counselors with every client, every day. The firm's PR professionals collaborate with clients to determine program success metrics metrics Managed care A popular term for standards by which the quality of a product, service, or outcome of a particular form of Pt management is evaluated. See TQM.  and work hard to be a trusted extension of their teams. Smart, experienced and results-driven, an Articulate team creates and executes proactive, creative PR programs that build credibility and help clients achieve their bottom-line bot·tom-line
adj.
1. Concerned exclusively with costs and profits: bottom-line issues.

2. Ruthlessly realistic; pragmatic: a bottom-line political strategy.
 objectives.
COPYRIGHT 2007 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2007, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Article Type:Company overview
Date:May 2, 2007
Words:340
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