Antenna Software Announces Its Next-Generation Mobile Application Development Environment.AMP[TM] Studio now 'OPEN' for mobility-empowered businesses to design, build and deploy mobile applications quickly and cost-effectively SAN FRANCISCO San Francisco (săn frănsĭs`kō), city (1990 pop. 723,959), coextensive with San Francisco co., W Calif., on the tip of a peninsula between the Pacific Ocean and San Francisco Bay, which are connected by the strait known as the Golden -- Antenna Software, Inc., the leader in mobile enterprise technologies and solutions, today announced AMP[TM] Studio, a completely model-driven, standards-based development environment for mobile business applications. An integral part of the Antenna Mobility Platform[TM] (AMP), AMP Studio gives enterprise developers and partner software vendors the tools they need to build, deploy and mobilize existing enterprise applications quickly, easily, and cost-effectively, with little or no custom coding required. By using AMP Studio, businesses can now take advantage of the same platform Antenna has used for almost a decade to develop field-proven mobile solutions for many of today's most recognized brands and mobility pioneers, including Pitney Bowes  This article or section is written like an .Please help [ rewrite this article] from a neutral point of view. Mark blatant advertising for , using . , Toshiba America Medical Systems, EMC (1) (EMC Corporation, Hopkinton, MA, www.emc.com) The leading supplier of storage products for midrange computers and mainframes. Founded in 1979 by Richard J. Egan and Roger Marino, EMC has developed advanced storage and retrieval technologies for the world's largest companies. , Heineken Ireland, and Xerox. According to according to prep. 1. As stated or indicated by; on the authority of: according to historians. 2. In keeping with: according to instructions. 3. Gartner, "by 2009, 50% of enterprises will have migrated away from tactical mobile application silos (supporting a single application) to strategic platforms capable of supporting multiple applications, managing devices, and securing data and transport (0.7 probability)1." As the demand for mobile enterprise applications continues to grow, fueled by more powerful and lower-priced devices, AMP Studio enables businesses to take mobility to this strategic level, mobilizing multiple applications across multiple devices from a single platform. Unlike proprietary development tools with limited deployment options, AMP Studio leverages Service Oriented Architecture (SOA (1) (Start Of Authority) The first record in a DNS zone file. See DNS records. (2) (Service Oriented Architecture) The modularization of business functions for greater flexibility and reusability. ) and standard technologies such as Web Services (1) Loosely, any online service delivered over the Web. Such usage appears in articles from non-technical sources, but not in IT-oriented publications, because definition #2 below describes the correct use of the term. , XML/XSD/XSL, Java[TM]. The result is a simple, graphical, and unified system for the ongoing development and maintenance of mobile applications that reduces development time from months to weeks, even days. "Mobility has the power to transform business," said Jim Hemmer hem 1 n. 1. An edge or border on a piece of cloth, especially a finished edge, as for a garment or curtain, made by folding an edge under and stitching it down. 2. , President and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of Antenna Software. "Antenna has been at the forefront of this industry since its inception, defining many of the mobility best practices that have earned us the respect of our customers, our partners and industry experts, alike. AMP Studio leverages this wealth of experience to deliver the most open, flexible and comprehensive development environment available today for mobilizing business applications. With this release of AMP Studio, the goal of true business mobility is real, and accessible to all organizations that want to extend the value of their software investments beyond the walls of the office." AMP Studio marks a new era in mobility by removing the obstacles previously encountered with developing mobile enterprise solutions - proprietary development environments, custom and complex coding, lengthy time to deployment, and limited deployment options. AMP Studio: * Ensures control and flexibility of mobile deployment * Integration adapters to 50+ enterprise systems including Oracle, Siebel, SAP, Amdocs Clarify, NetSuite, QAD QAD Quality Assurance Division QAD Quality Assurance Department QAD Quick And Dirty QAD Quality Audit Division QAD Quick Attach/Detach QAD Question Answer Detail (language arts education) QAD Quality Application Development , as well as legacy and home-grown systems * Device independent - developers can write once and run across multiple device types such as RIM BlackBerry, Palm Treo and Windows Mobile-based devices * Flexible deployment options: either on-demand or on-premise or a hybrid of both * Optimizes business processes and workflows * Multiple access paths (real-time, offline, voice, messaging) to multiple systems * Pre-built application templates and workflows for field service, field sales, merchandising, retail, asset management, and other applications * Composite application In computing, the term composite application expresses a perspective of software engineering that defines an application built by combining multiple services. People often compare composite applications to mashups. support - data from multiple enterprise applications can be incorporated into a single integrated application that maps to an individual's work style and process requirements * Maximizes ROI (Return On Investment) The monetary benefits derived from having spent money on developing or revising a system. In the IT world, there are more ways to compute ROI than Carter has liver pills (and for those of you who never heard of that expression, it means a lot). of existing systems * Standards-based platform leverages existing systems, architecture, and IT skills * More value obtained from existing enterprise systems through increased user adoption and more reliable, accurate data * Simple to maintain, adaptable to future changes Along with its announcement of AMP Studio, Antenna is also announcing a strategic alliance with AT&T to co-market and sell mobility solutions into the enterprise. Underpinning this agreement is AT&T's decision to use Antenna's AMP Studio to mobilize its own Siebel CRM (Customer Relationship Management) An integrated information system that is used to plan, schedule and control the presales and postsales activities in an organization. system and extend it to its wireless Sales Executives, Data Solutions Consultants, Enterprise Architects, and Business Data Solutions (BDS BDS abbr. Bachelor of Dental Surgery BDS Bachelor of Dental Surgery BDS n abbr (= Bachelor of Dental Surgery) → título universitario BDS ) employees on a mix of popular business-oriented handheld devices. After a brief training session, AT&T's development team quickly started mobilizing the Siebel CRM application. "The mobile sales force automation Automating the sales activities within an organization. A comprehensive SFA package provides such functions as contact management, note and information sharing, quick proposal and presentation generation, product configurators, calendars and to-do lists. solution being developed with AMP Studio will help make our sales organization more productive by enabling sales representatives to have access to critical customer information when and where they need it," said Charlie Bolton, vice president, global and strategic sales, for AT&T. Antenna will continue to design, build and deploy comprehensive business mobility solutions for customers that wish to leverage the company's mobility resources and expertise. But for companies that want to do it themselves, AMP Studio gives them a simple, flexible and cost-effective option for the ongoing development and management of these mobile enterprise solutions without having to rely on specialized IT resources. Antenna is also offering the AMP Studio to its new and existing partner organizations, including carriers, ISVs and System Integrators, enabling them to enhance and optimize their mobility solutions capabilities and ultimately address their customers' growing needs. AMP Studio is available immediately via an enterprise license, which can be paid monthly or as a one-time fee. Pricing depends upon overall size of implementation. (1)Gartner's Magic Quadrant The Gartner Magic Quadrant is a proprietary research tool developed by Gartner Inc., a US based research and advisory firm. It is designed to provide an unbiased qualitative analysis of a “markets’ direction, maturity, and participants. for Multichannel Using two or more paths for transmission or processing. It can refer to a variety of architectures including (1) multiple I/O channels between the CPU and peripheral devices, (2) multiple wires in a cable, (3) multiple "logical" channels within a single wire or fiber or (4) multiple Access Gateways, 2H06, published October 6, 2006, and authored by William Clark, Nick Jones, and Michael J. King. About Antenna Software Antenna provides real business mobility, giving enterprises the ability to have one platform to mobilize all their business software and make employees, wherever they are, more productive and more profitable. The Antenna Mobility Platform, built on industry open standards Specifications for hardware and software that are developed by a standards organization or a consortium involved in supporting a standard. Available to the public for developing compliant products, open standards imply "open systems;" that an existing component in a system can be replaced , is flexible by design and helps Antenna users and partners to see real value from their existing IT investments and to be positioned for future mobility needs. With its long track record of proven leadership working with name-brand clients like Xerox, Pitney Bowes, Heineken Ireland, EMC and Toshiba America Medical Systems, Antenna is known for its customer-driven commitment to quality and its delivery of the most comprehensive, innovative solutions and technologies to the mobile marketplace. Antenna also partners with many of the world's leading software vendors, device manufacturers, network operators and system integrators for a best-in-class mobility ecosystem. For more information, visit www.antennasoftware.com. |
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