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Antenna Software Announces Availability of A3 SmartClient MX; A3 SmartClient MX Optimizes Field-based Processes with Unmatched Ease of Use.


JERSEY CITY, N.J. -- Antenna Software Inc., the leading provider of wireless software solutions for the mobile enterprise, announced today the availability of A3 SmartClient Message TransXactions (MX), a lightweight version of the company's A3 SmartClient mobile application framework that allows companies to rapidly mobilize critical field-based processes. Antenna A3 SmartClient MX supports the latest handheld mobile devices and smartphones, including BlackBerry, Treo, Pocket PC, and Motorola Q The Motorola Q is a Windows Mobile smartphone first announced in the Summer of 2005 as a thin device with similar styling to Motorola's immensely popular RAZR. Motorola in a partnership with Verizon Wireless released the Q on May 31, 2006[1]. , and integrates with dozens of enterprise applications and custom/legacy systems in real time.

"Antenna's new A3 SmartClient MX combines the simplicity and rapid deployment of a paging device with the graphical user interface graphical user interface (GUI)

Computer display format that allows the user to select commands, call up files, start programs, and do other routine tasks by using a mouse to point to pictorial symbols (icons) or lists of menu choices on the screen as opposed to having to
, always-on access, and multimodal Two or more modes of operation. The term is used to refer to a myriad of functions and conditions in which two or more different methods, processes or forms of delivery are used. On the Web, it refers to asking for something one way and receiving the answer another; for example requesting  operation (applications, e-mail, and voice) of the latest handheld devices and smartphones," said Peter Semmelhack, founder and CTO (Chief Technical Officer) The executive responsible for the technical direction of an organization. See CIO and salary survey.  of Antenna Software. "A3 SmartClient MX incorporates a highly intuitive, list-based user interface for at-a-glance interaction that effectively replaces inefficient manual processes, labor-intensive call center support, and legacy paging solutions. It is the perfect solution to transform and optimize field-based processes quickly and easily."

A3 SmartClient MX presents real-time, actionable information such as service calls, dispatch notifications, or sales leads, which are presented in list view so field-based personnel can quickly and efficiently evaluate them. They can then drill down on details, choosing from predefined context-sensitive menus of responses. Ensuring rapid deployment, low ongoing cost of ownership, and maximum user adoption, A3 SmartClient MX delivers results in a lightweight, intuitive package.

"Our research indicates that mobile field service solutions have driven such performance improvements as 27% increase in worker productivity, 19% increase in customer retention, 17% increase in profitability, and 13% increase in service revenues," said Mark Vigoroso vig·o·ro·so  
adv. & adj. Music
With emphasis and spirit. Used chiefly as a direction.



[Italian, from Medieval Latin vig
, chief research officer & SVP SVP S'il Vous Plaît (French: Please)
SVP Senior Vice President
SVP Schweizerische Volkspartei (Swiss People~s Party)
SVP Society of Vertebrate Paleontology
SVP Social Venture Partners
SVP St Vincent de Paul
, Service Chain Management Research, Aberdeen Group Aberdeen Group is a provider of business-related research services. It has its headquarters in Boston, Massachusetts and belongs to the Harte-Hanks group. Founded in 1988, Aberdeen's research is used by over 2. . "Real-time wireless applications allow field service workers to access and react to critical business data, resulting in improved productivity and customer satisfaction."

A number of optional, on-demand applications are available as add-on enhancements for A3 SmartClient MX including Antenna's A3 SmartCopy and A3 Voice. A3 SmartCopy automatically generates and delivers custom forms such as invoices and service reports via e-mail or fax while in the field. A3 Voice provides Interactive Voice Response (IVR (Interactive Voice Response) An automated telephone information system that speaks to the caller with a combination of fixed voice menus and data extracted from databases in real time. ) functions to complement the handheld application.

Field sales and service employees at many companies, including Pitney Bowes, Toshiba America Medical Systems, and Siemens Business Services, already rely on mobile applications from Antenna Software to send and receive customer information while in the field. Antenna delivers real-time information from numerous on-premise and hosted CRM (Customer Relationship Management) An integrated information system that is used to plan, schedule and control the presales and postsales activities in an organization. , ERP (Enterprise Resource Planning) An integrated information system that serves all departments within an enterprise. Evolving out of the manufacturing industry, ERP implies the use of packaged software rather than proprietary software written by or for one customer. , supply chain management and other enterprise systems from leading vendors including Amdocs, NetSuite, Oracle, and SAP. Antenna Software enables A3 customers to incorporate data from all of these systems into a single composite mobile application.

About Antenna Software Inc.

Antenna Software is the global leader in real-time mobility solutions. With more than 20 years of operating experience, Antenna's proven mobile enterprise applications automate and streamline important customer-facing activities via any mobile device, over any network, worldwide. Today, more than 110,000 users in more than 40 countries rely on Antenna to optimize their critical field-based business processes, lower service/sales costs and increase profitability through higher customer satisfaction. Antenna's blue-chip customer base includes many of the best-known companies in the world including EMC (1) (EMC Corporation, Hopkinton, MA, www.emc.com) The leading supplier of storage products for midrange computers and mainframes. Founded in 1979 by Richard J. Egan and Roger Marino, EMC has developed advanced storage and retrieval technologies for the world's largest companies. , Pitney Bowes, Siemens, and Toshiba.
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Publication:Business Wire
Geographic Code:1USA
Date:Jun 22, 2006
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