Ant Farm Interactive Wins Multimillion-Dollar Interactive Advertising Account With MyHome.com.ATLANTA--(BUSINESS WIRE)--Oct. 7, 1999-- Leading Online Home Decor and Design idealab! Company Completes Communications Partnerships Ant Farm Interactive, LLC (Logical Link Control) See "LANs" under data link protocol. LLC - Logical Link Control (www.antfarminteractive.com), an Atlanta-based interactive advertising agency, has been selected as the interactive agency of record for MyHome.com(TM) (www.myhome.com), the premier online shopping destination for home decor and design products. MyHome.com is an idealab! company based in Pasadena, Calif. Ant Farm Interactive will manage online media planning and buying, interactive creative services Creative Services are a subsector of the creative industries, a part of the economy that creates wealth by offering creativity for hire to other businesses. Examples include:
"Ant Farm Interactive's depth and experience in the interactive advertising space made our decision an easy one. Their track record in building brands and driving online sales is unmatched," said Greg Canessa, director of online marketing for MyHome.com. "Our new partnership with Ant Farm Interactive completes our alignment with the best firms in the world for MyHome.com's advertising and public relations public relations, activities and policies used to create public interest in a person, idea, product, institution, or business establishment. By its nature, public relations is devoted to serving particular interests by presenting them to the public in the most needs." This new partnership with Ant Farm Interactive follows a recent announcement by MyHome.com of additional communications partners. Last week, MyHome.com selected DDB Worldwide  The of this article or section may be compromised by "weasel words".You can help Wikipedia by removing weasel words. , the largest advertising agency in the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area. and fourth largest agency worldwide, for its traditional advertising needs; and Hill and Knowlton, one of the world's largest public relations agencies, for its public relations initiatives. "MyHome.com is perfectly poised to transform the way consumers shop for home decorating products and accessories. We're excited about our plans to grab the attention of online consumers," said Michael Koziol, co-founder and strategy director of Ant Farm Interactive. "Our efforts, combined with those of the other communications partners for MyHome.com, will not only help direct eyeballs The number of users. "There are 110 eyeballs" means there are 110 users currently online. See eyeball hang time. to the site, but also build partnerships that offer the MyHome.com brand even greater recognizability and reach." About Ant Farm Interactive Ant Farm Interactive is a full-service interactive advertising firm focused on providing its clients with interactive marketing strategy, media planning and buying, and creative services to market themselves and their Web properties. Ant Farm Interactive clients include US WEST Dex DEX - A cross between Modula-2 and C by W. van Oortmerssen. Amiga version 1.2. , Consumer Financial Network, Nexchange Corp., and Ameritech Interactive. The firm is based in Atlanta. More information about Ant Farm Interactive can be found on the company Web site at www.antfarminteractive.com. About MyHome.com Founded in the spring of 1999, MyHome.com is a privately-held company based in Pasadena, offering the most comprehensive home decor and design resource online. The company focuses on understanding a person's tastes, preferences and needs for design help, while providing an ever-changing variety of top quality home decorative items in a contextual environment. MyHome.com has received the benefit of funding, development, strategic guidance and creative support from idealab! Additional information can be found at the company's Web site. idealab! is an integrated incubator for identifying, creating and operating Internet businesses. Founded in March 1996 by entrepreneur Bill Gross, idealab! currently has more than 20 businesses in various stages of development and has launched several successful ventures including eToys.com (NASDAQ NASDAQ in full National Association of Securities Dealers Automated Quotations U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on :ETYS) and goto.com (NASDAQ:GOTO). In addition to capital, idealab! provides a full range of resources to infuse in·fuse v. 1. To steep or soak without boiling in order to extract soluble elements or active principles. 2. To introduce a solution into the body through a vein for therapeutic purposes. startup companies The creator of this article, or someone who has substantially contributed to it, may have a conflict of interest regarding its subject matter. It may require cleanup to comply with Wikipedia's content policies, particularly neutral point of view. with the development strategies and financial support needed to rapidly introduce innovative products and services. |
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