Answers Research to Speak at the World's Largest Wireless Communications Event; Fitzgerald Will Participate In Prestigious Panel at CTIA's Wireless 2000.Business Editors Wireless 2000 SOLANA BEACH, Calif.--(BUSINESS WIRE)--Feb. 22, 2000 Answers Research, a leading provider of market research for advanced technology industries, today announced that Albert Fitzgerald, president and founder, will be a panelist at the Cellular Telecommunications Industry Association's (CTIA (1) See CompTIA. (2) (Cellular Telecommunications & Internet Association, Washington, DC, www.ctia.org, www.wow-com.com) A membership organization founded in 1984 that is involved with regulatory and public affairs issues in the wireless industry. ) Wireless 2000 Convention and Exposition. This annual event will be held Feb. 28, through March 1, 2000, at the Ernest N. Morial Convention Center The Ernest N. Morial Convention Center is a collection of buildings in New Orleans, Louisiana. The lower end of building one is located 500 m (1640 feet) upriver from Canal Street on the banks of the Mississippi River. Named after former mayor of New Orleans Ernest N. , in New Orleans New Orleans (ôr`lēənz –lənz, ôrlēnz`), city (2006 pop. 187,525), coextensive with Orleans parish, SE La., between the Mississippi River and Lake Pontchartrain, 107 mi (172 km) by water from the river mouth; founded . Fitzgerald's session, "Form Factors and Functions," takes place on Monday, Feb. 28, 2000 from 1:00 p.m.-2:30 p.m. Fitzgerald will discuss the importance of market research for manufacturers, carriers and resellers and the reasons companies must learn to identify tomorrow's winning products today. In addition, he will discuss feature classification research, market research that addresses customers' "unarticulated un·ar·tic·u·lat·ed adj. 1. a. Not articulated: our unarticulated fears. b. Not carefully or thoroughly thought out. 2. Biology Not having joints or segments. needs." This research has evolved to such a sophisticated level that marketers can now predict exactly what features clients want, pricing models of how much they will pay for it, and market share they can expect to gain based on a particular feature set and form factor. This is all accomplished before the customers even know they want the product. Other panelists include Bob Badavas, president & chief executive officer, Cerulean ce·ru·le·an adj. Azure; sky-blue. [From Latin caeruleus, dark blue; akin to caelum, sky.] Noun 1. Technology Inc., Paul Jacobs, president of Consumer Products, QUALCOMM, and John Maxwell Hobbs, head of creative development, Ericsson. "The lifecycles of wireless products are diminishing so quickly that many have a shelf life of only six to 12 months, which is substantially shorter than only a decade ago when it was likely to be three years or more," explained Fitzgerald. "Market research is essential in determining which products consumers will buy and at what cost before the consumers even know they want it," Fitzgerald said. Fitzgerald is an internationally recognized expert in product planning research. Since founding Answers Research in 1989, Fitzgerald has designed numerous highly innovative market research methodologies aimed at the unique needs of advanced technology industries. He works primarily with Fortune 500 companies on key strategic decisions, those on which $100 million decisions often hinge. He has more than 15 years of market research and product management experience on both the client and supplier sides. Prior to founding Answers Research, Fitzgerald worked in several high-tech firms in the U.S. and Europe, including such prominent computer and telecom companies as Hewlett-Packard, GTE GTE General Telephone & Electronics GTE Génie Thermique et Énergie (French) GTE Gas Turbine Engine GTE Global Tropospheric Experiment GTE Geothermal Energy GTE Gas Turbine Efficiency plc (Sweden & USA) , and Northern Telecom. The CTIA Wireless 2000 Convention is the world's single largest international wireless communications event, bringing together over 20,000 top-level industry executives and decision-makers from around the world. The convention will focus on the latest wireless innovations and products. Keynote speakers include Bill Gates, chairman and chief software architect, Microsoft Corp., Jeff Bezos, founder and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. , Amazon.com, and Steve Case, chairman and CEO, America Online. Fitzgerald earned an MBA MBA abbr. Master of Business Administration Noun 1. MBA - a master's degree in business Master in Business, Master in Business Administration from the Wharton School of Business and an MSE MSE Mouse (computer) MSE Materials Science & Engineering MSE Mean Squared Error MSE Mean Square Error MSE Master of Science in Engineering MSE Manufacturing Systems Engineering MSE Mechanically Stabilized Earth in computer science from the University of Pennsylvania (body, education) University of Pennsylvania - The home of ENIAC and Machiavelli. http://upenn.edu/. Address: Philadelphia, PA, USA. . He has lived and worked in Scotland, Belgium and Denmark as well as the U.S., and understands the global implications of product development and marketing. A dynamic and engaging presenter, Fitzgerald is often requested to speak at technology industry and market research conferences. About Answers Research: Answers Research Inc., headquartered in Solana Beach, is a leading provider of market research for advanced technology industries, with emphasis in the information technology, computer and telecommunications fields. Recently, Answers Research continued its expansion by opening offices in St. Louis and Philadelphia. Answers Research is a strategic market research firm with expertise in designing and implementing a complete range of custom quantitative and qualitative research Qualitative research Traditional analysis of firm-specific prospects for future earnings. It may be based on data collected by the analysts, there is no formal quantitative framework used to generate projections. studies. Answers Research's combination of leading edge statistical techniques, extensive experience and inside industry knowledge provides clients with research results that are valid, projectable and actionable. More information can be found on the company's Web site at: http://www.answersresearch.com. |
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