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Answers Research Inc. Expands, Now Represented Coast to Coast; Berni Stevens Appointed as Vice President in Philadelphia.


SOLANA BEACH, Calif.--(BUSINESS WIRE)--Nov. 9, 1999--

Answers Research Inc., a leading provider of market research for advanced technology industries worldwide, announced today its augmentation AUGMENTATION, old English law. The name of a court erected by Henry VIII., which was invested with the power of determining suits and controversies relating to monasteries and abbey lands.  of nationwide operations with the opening of a Philadelphia office.

Adding an East Coast office to its already established California and St. Louis offices allows Answers Research to offer more timely and personal customer service while adding to its team of market research experts.

Leading the Philadelphia office is Berni Stevens, vice president, Eastern Region, who will focus on strategic planning Strategic planning is an organization's process of defining its strategy, or direction, and making decisions on allocating its resources to pursue this strategy, including its capital and people.  and new business efforts. Stevens plans to increase awareness of Answers Research's expertise and specialization A career option pursued by some attorneys that entails the acquisition of detailed knowledge of, and proficiency in, a particular area of law.

As the law in the United States becomes increasingly complex and covers a greater number of subjects, more and more attorneys are
 in the high tech industry among East Coast-based accounts. In addition, Stevens provides Answers Research's national and international clients with strategic project design leadership, identifying research issues, designing research methodologies, providing actionable Giving sufficient legal grounds for a lawsuit; giving rise to a Cause of Action.

An act, event, or occurrence is said to be actionable when there are legal grounds for basing a lawsuit on it.
 conclusions and recommendations, and developing lasting client partnerships.

"Our nationwide presence ensures our clients the highest level of service," said Albert Fitzgerald, president and founder, Answers Research Inc. "Berni's thorough knowledge of high tech business models and research requirements closely matches our areas of expertise. She will be an asset to the company and to our ambitious growth plans."

Stevens earned an MBA MBA
abbr.
Master of Business Administration

Noun 1. MBA - a master's degree in business
Master in Business, Master in Business Administration
 with concentrations in marketing and finance from the University of Maryland University of Maryland can refer to:
  • University of Maryland, College Park, a research-extensive and flagship university; when the term "University of Maryland" is used without any qualification, it generally refers to this school
 and a Ph.D. in marketing and quantitative methods from Indiana University Indiana University, main campus at Bloomington; state supported; coeducational; chartered 1820 as a seminary, opened 1824. It became a college in 1828 and a university in 1838. The medical center (run jointly with Purdue Univ. , School of Business. She brings 15 years of market research, vendor and educator experience to the Answers Research team, having previously held positions at the M/A/R/C Group and Chilton Research Services, along with teaching posts at Indiana and Butler Universities North Western Christian University was the name when the school opened on November 1, 1855, at what is now 13th and College, with no president, 2 professors, and 20 students. In 1875, the university moved to a 25-acre campus in Irvington. .

"Teaching helped me to hone my communication skills and exposed me to applied marketing research," said Stevens. "I found the business research industry fascinating and so returned to the corporate world to establish my enormously challenging, yet rewarding career in market research. Answers Research is committed to meeting the needs of our clients and we recognize the need to be readily available, whether during standard business hours BUSINESS HOURS. The time of the day during which business is transacted. In respect to the time of presentment and demand of bills and notes, business hours generally range through the whole day down to the hours of rest in the evening, except when the paper is payable it a bank or by a  (without time zone constraints) or to meet in-person with our clients at a moment's notice. The Philadelphia office provides the presence that our East Coast clients require," emphasized Stevens.

Answers Research was founded ten years ago and exemplifies the classic entrepreneurial spirit. Fitzgerald started the company from his bedroom with the intention of becoming "the Nordstrom of market research." With high-technology as its niche right from the beginning, Answers Research conducted its first research studies on printers, peripherals and reseller An organization that sells hardware and software to the general public. Resellers purchase products from software publishers and hardware manufacturers.  channels, and has expanded into other highly competitive technology industries since then.

Answers Research is committed to quality. The company tracks its projections against market share results for products on which it conducts feature classification research. It is a global company, providing marketing research expertise for advanced technology industries worldwide. Over the past ten years, numerous studies have been handled for Fortune 100 companies on products that have become part of the technology mainstream. The company has been completely self-funded and has achieved profitability every year.

Answers Research Inc., headquartered in Solana Beach, is a leading provider of market research for advanced technology industries, with emphasis in the information technology, computer and telecommunications fields. Answers Research is a strategic market research firm with expertise in designing and implementing a complete range of custom quantitative and qualitative research Qualitative research

Traditional analysis of firm-specific prospects for future earnings. It may be based on data collected by the analysts, there is no formal quantitative framework used to generate projections.
 studies. Answers Research's combination of leading edge statistical techniques, extensive experience and inside industry knowledge provides clients with research results that are valid, projectable and actionable.
COPYRIGHT 1999 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1999, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Geographic Code:1USA
Date:Nov 9, 1999
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