Answers Research Develops Advanced Technology Panel; Internet Process Saves Time and Money for Clients.SOLANA BEACH, Calif.--(BUSINESS WIRE)--Nov. 30, 1999-- Answers Research Inc., a leading provider of market research for advanced technology industries, announced today it has recently formed a domestic IT panel to accelerate the company's ability to provide actionable Giving sufficient legal grounds for a lawsuit; giving rise to a Cause of Action. An act, event, or occurrence is said to be actionable when there are legal grounds for basing a lawsuit on it. research to its valued clients. The introduction of the Web-deployed panel has reduced non-response bias associated with traditional recruitment methods while decreasing overall research costs. This alternate recruitment method underscores Answers Research's commitment to excellent customer service while adding to its roster of leading-edge techniques. The panel will include information technology managers and chief information officers in the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area. , representing a broad cross-section of industries, who have agreed to participate in ongoing IT research to assess trends and to evaluate new advanced technology products and services. The types of studies for which the panel will be utilized will range from straightforward quantitative studies to new product concept testing Concept testing is the process of using quantitative methods and qualitative methods to evaluate consumer response to a product idea prior to the introduction of a product to the market. to conjoint con·joint adj. 1. Joined together; combined: "social order and prosperity, the conjoint aims of government" John K. Fairbank. 2. surveys. Answers Research developed the panel in response to increasing over-sampling of advanced technology decision-makers in the United States. "U.S. IT managers and CIOs are one of the most over-surveyed groups of respondents In the context of marketing research, a representative sample drawn from a larger population of people from whom information is collected and used to develop or confirm marketing strategy. in the world," noted Pat Funes, Answers Research's vice president of operations. "Answers Research has seen a dramatic reduction in response rates -- a 46 percent decline in willingness to participate in the last four years. Our response to these realities was to form a panel of qualified professionals interested in influencing the design of future products and services." In exchange for panel participation, panel members receive regular honorariums and access to general IT facts gleaned from Answers Research-sponsored studies. "Answers Research is dedicated to delivering leading-edge, innovative Web deployed surveys for IT markets in the U.S. and Europe. Our goal is to be a leader in the professional online market and grow the panel to include 10,000 members by the close of 2000," said Funes. Participants are recruited via email, telephone and mail to join the ARI ARI Acute respiratory infection, see there panel. The invitation to join contains an embedded Inserted into. See embedded system. URL URL in full Uniform Resource Locator Address of a resource on the Internet. The resource can be any type of file stored on a server, such as a Web page, a text file, a graphics file, or an application program. and "one" time, time-limited password or PIN system where the users are verified against a master database of eligible respondents, along with instructions on how to access the site. Having online enrollment ensures that the respondent In Equity practice, the party who answers a bill or other proceeding in equity. The party against whom an appeal or motion, an application for a court order, is instituted and who is required to answer in order to protect his or her interests. is computer-capable of participating in online surveys. Respondents complete a short, profiling questionnaire, which assists in selecting the respondents who "fit" a specific survey. All data that is provided and all answers given to the company online are strictly confidential. With high-technology as its niche right from its beginning ten years ago, Answers Research conducted its first research studies on printers, peripherals and reseller An organization that sells hardware and software to the general public. Resellers purchase products from software publishers and hardware manufacturers. channels, and has expanded into other highly competitive technology industries since then. Answers Research is committed to delivering valid, projectable and actionable data to each client. The company tracks its projections against independent market share results for products on which it conducts feature classification research. It is a global company, providing marketing research expertise for advanced technology industries worldwide. Over the past ten years, numerous studies have been handled for Fortune 100 companies on products that have become part of the technology mainstream. Answers Research Inc., headquartered in Solana Beach, Calif., is a leading provider of market research for advanced technology industries, with emphasis in the information technology, computer and telecommunications fields. Recently, Answers Research opened offices in St. Louis and Philadelphia. Answers Research is a strategic market research firm with expertise in designing and implementing a complete range of custom quantitative and qualitative research Qualitative research Traditional analysis of firm-specific prospects for future earnings. It may be based on data collected by the analysts, there is no formal quantitative framework used to generate projections. studies. Answers Research's combination of leading edge statistical techniques, extensive experience and inside industry knowledge provides clients with research results that are valid, projectable and actionable. More information can be found on the company's Web site at: http://www.answersresearch.com. |
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