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AnswerTree 3.0 Data Mining Software From SPSS Inc. Uncovers Hidden Segments.


Business Editors/High-Tech Writers

CHICAGO--(BUSINESS WIRE)--Nov. 9, 2001

AnswerTree 3.0 features improved scalability How much a system can be expanded. See scalable.

scalability - How well a solution to some problem will work when the size of the problem increases.

For example, a central server of some kind with ten clients may perform adequately but with a thousand clients it
, evaluation graphs

that enable users to target the right people more effectively

The latest version of AnswerTree, the data mining software that enables users to identify and target desirable groups of customers or constituents, is now available from SPSS A statistical package from SPSS, Inc., Chicago (www.spss.com) that runs on PCs, most mainframes and minis and is used extensively in marketing research. It provides over 50 statistical processes, including regression analysis, correlation and analysis of variance.  Inc. (Nasdaq: SPSS). AnswerTree 3.0 is the first release of the software to offer a client/server An architecture in which the user's PC (the client) is the requesting machine and the server is the supplying machine, both of which are connected via a local area network (LAN) or wide area network (WAN).  version for greater scalability and faster analysis of large data sets. AnswerTree also features evaluation graphs that provide at-a-glance summaries of segments for faster, smarter decision making. The software is currently shipping worldwide.

"The scalability now available in AnswerTree elevates the software to an enterprise-strength data mining tool," said Peter Caron “Hacek” redirects here. For the group of bacteria, see HACEK organism.

A caron ( ˇ ) or háček (pronounced [ˈhɑːʧɛk];
, SPSS senior marketing manager. "This means that companies and government agencies that have been using AnswerTree as a desktop application can now bring its segmenting and analytical analytical, analytic

pertaining to or emanating from analysis.


analytical control
control of confounding by analysis of the results of a trial or test.
 power to bear across the entire organization. Add to this the new evaluation charts that quickly provide a clear picture of results, and organizations will find that AnswerTree is an indispensable tool for accurately identifying important target groups.

"One application where AnswerTree can be most effective is direct marketing," said Caron. "Targeted at the right people, direct marketing campaigns are an efficient and effective way to reach potential customers. Aimed at the wrong people, they are a waste of both time and money. With AnswerTree, direct marketers can achieve higher response rates and a greater return on investment by targeting only those people most likely to respond."

In addition to direct marketing campaigns, AnswerTree can be used for market research, credit scoring Credit scoring

A statistical technique that combines several financial characteristics to form a single score to represent a customer's creditworthiness.
, institutional research, government programs--any instance where identifying distinct groups, patterns or relationships and predicting behavior is important. Examples of AnswerTree applications include:

    --  Discovering which customer groups buy specific products to
        increase sales.

    --  Predicting which potential borrowers are most likely to repay
        loans on time to decrease default rates.

    --  Profiling program participants to more effectively deliver
        government services.


Chris CHRIS Chemical Hazards Response Information System (US DoD)
CHRIS California Historical Resources Information System
CHRIS Computerized Human Resources Information System
CHRIS Command Human Resources Intelligence System
 Bowman, technology manager for the Lafourche (LA) Parish School Board, uses AnswerTree to analyze an·a·lyze
v.
1. To examine methodically by separating into parts and studying their interrelations.

2. To separate a chemical substance into its constituent elements to determine their nature or proportions.

3.
 student performance on a state-administered standardized test A standardized test is a test administered and scored in a standard manner. The tests are designed in such a way that the "questions, conditions for administering, scoring procedures, and interpretations are consistent" [1] . With AnswerTree, Bowman found some interesting and previously undiscovered relationships among scores in various sections of the exam.

For example, Bowman discovered that, for fourth graders at a particular school, low scores in the reading comprehension Reading comprehension can be defined as the level of understanding of a passage or text. For normal reading rates (around 200-220 words per minute) an acceptable level of comprehension is above 75%.  and conventions parts of the exam were an indicator of poor overall test performance--a relationship that did not exist among fourth graders in other parts of the school system. Because of this revelation Revelation or Apocalypse (əpŏk`əlĭps), the last book of the New Testament. It was written c.A.D. 95 on Patmos Island off the coast of Asia Minor by an exile named John, in the wake of local persecution by the , teachers at the school developed lesson plans designed to strengthen those specific reading skills, which in turn should improve the students' overall scores.

"AnswerTree helps me identify particular factors that influence district, school and individual student performance without having to be a world-class world-class
adj.
1. Ranking among the foremost in the world; of an international standard of excellence; of the highest order: a world-class figure skater.

2.
 statistical genius," said Bowman. "This analysis, in turn, enables us to use our ever-shrinking dollars where they will do the most good."

    New features in version 3.0 include:

    --  Increased scalability - A client/server version is available
        for organizations with multiple users and/or massive data
        sets. With this version, data resides on the server,
        minimizing network traffic and eliminating bottlenecks.
        Additionally, the algorithms in the desktop version have been
        redesigned to work better with large amounts of data.

    --  Interactive evaluation graphs - Evaluation graphs visually
        display gains, risk, lift, profit and ROI for better
        understanding of model performance.

    --  Enhanced usability - Individual nodes can be expanded and
        collapsed without deleting them, enabling users to see more
        (or less) of the tree without changing or deleting the model
        itself. Additionally, enhancements have been added to the
        zoom, view and navigation tools which improve AnswerTree's
        usability.

    --  Improved production mode - AnswerTree now automatically
        generates programming scripts that make it easier to set up
        repeating analysis like generating weekly updates.

    More information about AnswerTree can be found at
www.spss.com/answertree.

Minimum system requirements

Client
-    Windows 98/2000/NT 4.0 with Service Pack 5
-    Pentium 90
-    SVGA monitor
-    CD-ROM drive
-    32MB RAM (Windows 98 requires 64MB RAM)
-    70MB hard disk space
-    Internet Explorer 5.0 (to read help documents)

Server (Windows)                            Server (Solaris)
-    Windows NT Server/2000 Server/         -    Solaris 2.6/7/8
     2000 Advanced Server                   -    Ultra Sparc 2
-    Pentium 90                             -    CD-ROM drive
-    SVGA monitor                           -    256MB RAM
-    CD-ROM drive                           -    70MB hard disk space
-    64MB RAM
-    70MB hard disk space


Pricing and Availability

The North American North American

named after North America.


North American blastomycosis
see North American blastomycosis.

North American cattle tick
see boophilusannulatus.
 commercial list price for the client version of AnswerTree is $1,999. North American commercial pricing for the server version of AnswerTree starts at $19,980 and increases with server size and capacity. Special academic and site license pricing is available. Additional information about AnswerTree pricing is available from the SPSS sales team at 800-543-2185 or sales@spss.com.

About SPSS BI

SPSS BI, a division of SPSS Inc., helps people solve business problems using statistics and data mining. This predictive technology enables customers in the commercial and public sectors to make better decisions and improve results. SPSS BI software and services are used successfully in a wide range of applications, including customer attraction and retention, cross-selling Cross-selling is the term used to describe the sale of additional products or services to a customer. Less frequently it is used to describe the sale of services to additional business units at an account or to different geographic units of a customer. , survey research, fraud detection, Web site performance, forecasting and scientific research. SPSS BI's market-leading products include SPSS, Clementine Clementine

forty-niner’s drowned daughter; “lost and gone forever.” [Am. Music: Leach, 236]

See : Grief
, AnswerTree, DecisionTime and SigmaPlot.

About SPSS Inc.

SPSS Inc. (Nasdaq: SPSS) headquartered in Chicago Chicago, city, United States
Chicago (shĭkä`gō, shĭkô`gō), city (1990 pop. 2,783,726), seat of Cook co., NE Ill., on Lake Michigan; inc. 1837.
, IL, USA, is a multinational computer software company providing technology that transforms data into insight through the use of predictive analytics Predictive analytics encompasses a variety of techniques from statistics and data mining that process current and historical data in order to make “predictions” about future events.  and other data mining techniques. The company's solutions and products enable organizations to manage the future by learning from the past, understanding the present, as well as predicting potential problems and opportunities. For more information, visit www.spss.com.

SPSS information is available on the World Wide Web through

the SPSS Press Center at: http://www.spss.com/press
COPYRIGHT 2001 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2001, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Geographic Code:1USA
Date:Nov 9, 2001
Words:955
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