AnswerThink and OnLink Form Alliance to Deliver Powerful Customer-Focused eCommerce Solutions.Business Editors MIAMI Miami, cities, United States Miami (mīăm`ē, –ə). 1 City (1990 pop. 358,548), seat of Dade co., SE Fla., on Biscayne Bay at the mouth of the Miami River; inc. 1896. and REDWOOD CITY Redwood City, city (1990 pop. 66,072), seat of San Mateo co., W Calif., on San Francisco Bay; inc. 1868. Manufactures include commmunications, electrical, electronic, and medical equipment. , Calif.--(BUSINESS WIRE)--March 7, 2000 AnswerThink Consulting Group, Inc. (Nasdaq:ANSR ANSR Autonomous Naval Support Round ANSR Adaptive Network Solutions Research, Inc. ANSR Advanced Neutron Source Reactor ANSR Active No Swashplate Rotor (Army) ), a leading provider of eBusiness services, and OnLink, Inc., a leading provider of eCommerce sales and marketing applications, today announced an alliance to provide comprehensive business-to-business eCommerce solutions. This partnership combines OnLink's Commerce Suite with AnswerThink's eCustomer Relationship Management (eCRM) services to provide end-to-end solutions (jargon) end-to-end solution - (E2ES) A term that suggests that the supplier of an application program or system will provide all the hardware and/or software components and resouces to meet the customer's requirement and no other supplier need be involved. Compare: turn-key solution. for companies that aim to swiftly establish competitive eCommerce Web sites. AnswerThink provides its clients with consulting and implementation for a variety of critical business functions, including: eMarketing, eStrategy, eBranding, eContent, multi-channel relationship management, change management, eTechnology Transformation, CRM (Customer Relationship Management) An integrated information system that is used to plan, schedule and control the presales and postsales activities in an organization. package integration, Web integration and back office integration. The OnLink Commerce Suite brings a new perspective to online buying with applications that address eCommerce from the customer's point of view. The two companies will work closely to integrate OnLink's Commerce Suite with AnswerThink's services to help businesses rapidly deploy online interactive sales and marketing applications that are easy to maintain. Built on OnLink's innovative and patent-pending Customer Decision Architecture, OnLink Sales(TM) guides Web site visitors through their online decision process -- gathering needs, providing consultative guidance and recommending valid solutions. Also available for integration with AnswerThink's leading business functions is OnLink Surveyor(TM), the industry's first marketing intelligence application that captures and chronicles Chronicles, two books of the Bible, originally a single work in the Hebrew canon (the final book of that canon), called First and Second Chronicles in the Authorized Version, and called First and Second Paralipomenon in the Septuagint and in the Vulgate. an entire customer decision process -- providing companies complete visibility into their customers' shopping behavior to increase overall marketing effectiveness Marketing Effectiveness is the function of improving how marketers go to market with the goal of optimizing their marketing spend to achieve even better results for both the short-term and long-term. Also related to Marketing ROI and Return on Marketing Investment (ROMI). of the eCommerce site. "The Internet has forced a major re-evaluation of the way business is conducted and the manner in which customers are exploiting it to receive information or purchase products on demand," said Lee White, Managing Director at AnswerThink. "At AnswerThink, we feel enormous opportunities lie with reducing cycle times and improving access online. OnLink's applications and strong architecture will enable our clients to respond quickly to the increasing demands of selling and marketing over the Web as well as provide the buyers with a superior shopping experience that keeps them coming back." "To compete effectively for eCommerce revenue, it is imperative that businesses choose software vendors and solution providers that combine technology strength and industry experience to jointly create and deploy powerful Internet selling solutions," said Larry Warnock, vice president of marketing for OnLink. "Together, OnLink and AnswerThink will enable companies to automate To turn a set of manual steps into an operation that goes by itself. See automation. the buying decision process while making their customers' Web experience highly interactive and `sticky Refers to an application or service that keeps you on a Web site. For example, stock quotes, glossaries, educational material, chat rooms and similar offerings give you reason to remain on the site, while it allows the company to show you more ads or proprietary messages. .' AnswerThink's exceptional mix of eBusiness knowledge and eCommerce expertise will enable us to expand our professional services (job) professional services - A department of a supplier providing consultancy and programming manpower for the supplier's products. capabilities to meet the increasing market demand for our eCommerce solutions." About AnswerThink Consulting Group AnswerThink Consulting Group (www.answerthink.com) is a leading, integrated eBusiness solutions provider. With its recent merger with THINK New Ideas "New Ideas" is the debut single by Scottish New Wave/Indie Rock act The Dykeenies. It was first released as a Double A-side with "Will It Happen Tonight?" on July 17, 2006. The band also recorded a video for the track. , the company now helps design, build, market and support the eBusiness efforts of a growing list of FORTUNE 1000 and dot-com clients. AnswerThink offers a wide range of integrated solutions, including eBusiness consulting, interactive marketing, branding and creative content development, Web design, benchmarking and best practices, eBusiness transformation and organization change, custom application development, software package implementation, eCommerce and decision support technology. The company's "end-to-end" focus provides its clients with a unique combination of accountability and expertise, leveraging eSolutions across multi-entity functional areas that include brand and product development, business strategy, eCommerce, supply chain, sales and marketing, customer relationship management, finance, human resources The fancy word for "people." The human resources department within an organization, years ago known as the "personnel department," manages the administrative aspects of the employees. and information technology. For more information, please contact 888/2solve-IT. About OnLink Technologies, Inc. OnLink, Inc. is a leading provider of eCommerce sales and marketing applications that dramatically improve the online buying experience. Built from the buyer's perspective, the OnLink Commerce Suite transforms e-commerce interactions by automating the customer decision process -- gathering customer requirements, providing consultative guidance and recommending valid solutions. OnLink empowers buyers to make informed choices that lead to greater satisfaction, while sellers can capture and learn from customer shopping behavior to increase marketing effectiveness. OnLink is a privately held company privately held company A firm whose shares are held within a relatively small circle of owners and are not traded publicly. located in Redwood City, Calif., with field offices in Atlanta, Boston, Chicago, Seattle and the United Kingdom. Global business-to-business eCommerce customers include Amdahl Corporation (company) Amdahl Corporation - A US computer manufacturer. Amdahl is a major supplier of large mainframes, UNIX and Open Systems software and servers, data storage subsystems, data communications products, applications development software, and a variety of educational and , Ariba, General Electric Industrial Systems, General Electric Supply, INRANGE Technologies, Lucent Technologies, Snap-on Inc., Sony of America and Tellabs. For more information about OnLink visit http://www.onlink.com. Note to Editors: All trademarks and company names are the property of their respective owners. |
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