AnswerThink Launches New Customer Relationship Management Strategy and Services Initiative.

Business Editors/High-Tech Writers

MIAMI--(BUSINESS WIRE)--March 15, 2000

Thought Leadership and Technology Integration Expertise Are the

Bedrock of the eCRM Solution Suite

AnswerThink (Nasdaq:ANSR) announced today a new service initiative to help clients develop and deploy integrated Customer Relationship Management strategies. The Company now offers a suite of Customer Relationship Management solutions -- known as eCRM -- that enable companies to become customer-centric enterprises through the integration of web-based tools.

"Customers are now in the driver's seat," said Lee White, managing director at AnswerThink and practice leader of eCRM. "The sooner organizations recognize and embrace the shift of power away from their company and to their customer, the sooner they will reap the tremendous rewards offered by the new eBusiness economy. Customers know they are only a click away from a competing source to satisfy their needs. As more companies accept this reality, the quicker they will re-focus their energies and organizations to become customer-centric."

Recognizing that eBusiness solutions require a more sophisticated and integrated set of marketing, business and technology skills, AnswerThink recently launched a major corporate initiative to introduce a series of focused eSolution products and services. These services are designed to help FORTUNE 1000 clients take advantage of emerging eTechnologies, identify best-practices and implement next-generation eBusiness solutions, while empowering emerging "dot-coms" to integrate the technologies and logistical support required to successfully scale their businesses.

As part of this corporate initiative, AnswerThink's eCRM services are targeted to the needs of organizations that recognize the new market power wielded by customers. Among its specialized services are:

-- eVision - redesigns processes and organizations to take advantage of eCRM

-- eModeling - creates a customer-centric model across customer segments,
channels and products

-- eAssess - diagnosis of key customer issues, create recommendations and
justify new technology investments on top of existing applications

-- eSelect - deciphers the multitude of eCRM choices currently available

-- eTransform - enables organizational evolution by installing eCRM solutions
across the organization and it's trading partners

-- eIntegrate - integrates eCRM solutions across trading partners and legacy
systems

According to Michael Maoz, research director at Gartner Group, an industry research, analysis and consulting firm in Stamford, Connecticut, "Customer loyalty can change at Internet speed, so an effective CRM strategy can pay huge dividends. It gives organizations the opportunity to identify and prioritize those customers who are most valuable and who can maximize revenue and profitability. Knowing everything there is to know relevant to an interaction with your customers will ultimately determine the real winners and losers in this rapidly evolving eBusiness model."

"Our eCRM offerings are representative of our total eBusiness solutions approach," said Ted Fernandez, CEO of AnswerThink. "The right eCRM strategy and solutions help our clients open their enterprise to all employees who touch the customer, enabling faster and more efficient service and a distinct competitive advantage. And by our clients giving their customers what they want -- a 24 x 7 self-sales and service capability -- they've created a win-win situation for everyone."

About AnswerThink

AnswerThink (www.answerthink.com) is a leading, integrated e-Business solutions provider. With its recent merger with THINK New Ideas, the company now helps design, build, market and support the e-Business efforts of a growing list of FORTUNE 1000 and dot-com clients. AnswerThink offers a wide range of integrated solutions, including e-Business consulting, interactive marketing, branding and creative content development, Web design, benchmarking and best practices, e-Business transformation and organization change, custom application development, software package implementation, e-Commerce and decision support technology. The company's "end-to-end" focus provides its clients with a unique combination of accountability and expertise, leveraging e-Solutions across multi-entity functional areas that include brand and product development, business strategy, e-Commerce, supply chain, sales and marketing, customer relationship management, finance, human resources and information technology. For more information, please contact 1-877-423-4321.