Anserity, Inc. And Alpha Books Team Up To Produce Answer Engines For 'The Complete Idiot's Guide' Personal Finance Series.Business/Technology Editors
WALTHAM, Mass.--(BUSINESS WIRE)--April 23, 2001
Answering Users' Financial Questions Online So Simple Even a
Novice Can Be An Expert
Anserity, Inc., a recognized leader in next generation e-content answer technology, announced today a strategic partnership with Alpha Books, a division of Pearson, PLC, the world's largest educational publisher, to produce a Personal Finance Answer Engine based on the hugely successful "Complete Idiot's Guide" financial series and powered by Anserity's patented iAsk(TM) Answer Engine Technology. This partnership will allow users to ask financial questions in "plain English Plain English (sometimes known, more broadly, as plain language) is a communication style that focuses on considering the audience's needs when writing. It recommends avoiding unnecessary words and avoiding jargon, technical terms, and long and ambiguous sentences. " and get back a single, expert answer instantaneously in·stan·ta·ne·ous
1. Occurring or completed without perceptible delay: Relief was instantaneous.
"By linking the iAsk Personal Finance Answer Engine with the Complete Idiot's Guide finance series, Anserity and Alpha Books are able to offer the perfect synergy between content and technology. Readers who love the Complete Idiot's Guide books for their thoroughness and simplicity will now find the convenience of instant answers to their questions," noted Marie Butler-Knight, Vice President and Publisher of Alpha Books.
"Combining the straightforward, expert content of The Complete Idiot's Guide finance series with the accurate and easy to use Anserity answer engine technology is a perfect match. Alpha Books and Anserity have a lot in common in terms of providing online users with easy access to expert content. With the Personal Finance Answer Engines, a user asks a finance question and gets back a single answer - simple as that," said Charles Wilson For other persons of the same name, see Wilson (surname).
Charles Wilson may refer to:
The iAsk Personal Finance Answer Engine will make it easy for an on-line user to ask questions about content found in the Complete Idiot's Guide (CIG CIG Ceiling (height above ground level to base of clouds)
CIG Conference Intergouvernementale (French: Intergovermental Conference)
CIG Conservation Innovation Grants (USDA NRCS) ) To Managing Your Money, CIG To Investing Like a Pro, CIG To Wills And Estates, CIG To Mutual Funds, CIG To Making Money On Wall Street, and CIG To Buying And Selling A Home. By presenting the content in the form of an answer engine, users can enjoy the simplicity and accuracy of querying only trusted content to find specific answers regarding their personal finances. Questions such as "Do I have to pay Principle Mortgage Insurance?" or "How do I value my estate?" can be typed directly into the iAsk Personal Finance Answer Engine and the correct answer is returned to the user immediately.
In addition to the answer engine being made available on The Complete Idiot's Guide web site, http://www.idiotsguides.com, the iAsk Personal Finance Answer Engine will also be available for license to other portals and financial service provider web sites as a customizable branded answer engine. This announcement comes on the heels of Anserity's Personal Tax Answer Engine going live at HR Block.com http://www.hrblock.com/taxes/fast_facts/tax_search.html and at CBS (Cell Broadcast Service) See cell broadcast. MarketWatch, http://cbs.marketwatch.com/pf/ under Taxes.
About Alpha Books and The Complete Idiot's Guide Series
The Complete Idiot's Guide series is written under the Alpha Books imprint im·print
tr.v. im·print·ed, im·print·ing, im·prints
1. To produce (a mark or pattern) on a surface by pressure.
2. To produce a mark on (a surface) by pressure.
3. for Pearson Education Pearson Education is an international publisher of textbooks and other educational material, such as multimedia learning tools. Pearson Education is part of Pearson PLC. It is headquartered in Upper Saddle River, New Jersey. , the world's leading education publisher. Popular, practical and affordable advice books with a lighthearted light·heart·ed
Not being burdened by trouble, worry, or care; happy and carefree. See Synonyms at glad1.
light and informative format, Complete Idiot's Guides are written by experts in their fields - many of whom are quoted and reviewed in the national media - for smart readers who are new learners or re-learners of a specific topic.
Founded in 1999, Anserity, Inc. (formerly iAskWeb, Inc.) is a world leader in building next generation e-content answer technology that enables companies to provide their customers with on-line, expert advice about complex subjects. The company's iAsk line of financial engines cover a broad range of financial topics and can be customized to support a customer's unique business and marketing needs. Available as a hosted, private label solution, licensing is available on a monthly subscription basis. Anserity also holds technology partnerships with Clerity, Inc., Intelliseek, Inc. and content alliances with Morningstar, and H&R Block. Anserity has offices in Waltham, Massachusetts One of the early centers of the Industrial Revolution in northern America, Waltham is a city in Middlesex County, Massachusetts, United States. The population was 59,226 at the 2000 census. , San Bruno San Bruno (săn br`nō), city (1990 pop. 38,961), San Mateo co., W Calif., a suburb on San Francisco Bay; inc. 1914. There is light manufacturing and petroleum refining. California and Moscow, Russia. For more information, visit http://www.anserity.com or call (781) 647-1800.