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Anritsu Receives Product Line Strategy Leadership Award from Frost & Sullivan.


MORGAN HILL, Calif. -- Leading Analyst Firm Cites Anritsu's Insight into Customer Needs and Product Demands as Key Reasons for Naming It Top Test and Measurement Company

Anritsu Company announces it has received the prestigious Frost & Sullivan Award A Sullivan Award may refer to:
  • Algernon Sydney Sullivan Award or Mary Mildred Sullivan Award; awarded at 29-grantee institutions of the Algernon Sydney Sullivan Foundation.
 for Product Line Strategy Leadership in the combined markets for signal generators A signal generator, also known variously as a test signal generator, function generator, tone generator, arbitrary waveform generator, or frequency generator , vector network analyzers A specialized hardware device or software in a desktop or laptop computer that captures packets transmitted in a network for routine inspection and problem detection. Also called a "sniffer," "packet sniffer," "packet analyzer," "traffic analyzer" and "protocol analyzer," the network  (VNAs), and spectrum analyzers A hardware device or software used to examine the frequency and power components of a signal. It provides more information than an oscilloscope, because it can display the signals over a range of frequencies. . Frost & Sullivan presented Anritsu with the award because the company "demonstrated the most insight into customer needs and product demands" as well as met stringent criteria established by Frost & Sullivan's analyst team.

"Anritsu has always placed a great emphasis on developing leading-edge test solutions that are driven by customer and market needs. We are committed to providing customers with the tools they need to bring the next generation of communications products to market. By presenting us with the Product Line Strategy Leadership award, Frost & Sullivan recognizes our dedication," said Toda Hiromichi, Anritsu Corporation President.

In formulating its decision, Frost & Sullivan analysts tracked all end user requirements and market dynamics within the test and measurement industry. Subsequently, the analysts compared these customer demands with various manufacturers' product lines. Additional criteria included the introduction of new products, ability to accommodate different market segments, enhancing new products, and utilizing strategic technology and/or marketing acquisitions or alliances. Upon completion of their analysis, Kiran Unni and Madhan Dhandayutham selected Anritsu over a number of test equipment manufacturers.

"Recognized as the leading provider of communications test solutions, Anritsu has a long history that spans more than a century. Anritsu has continued to keep its commitment to customers by offering a diverse range of products and exhibiting continuous innovation to maintain pace with the industry. As a result, we believe Anritsu is the deserving recipient of the 2005 Product Line Strategy Award in the signal generator, VNA VNA
abbr.
Visiting Nurse Association
, and spectrum analyzer market," said Unni.

In the spectrum analyzer category, Anritsu offers the MS2661B, MS2663C, MS2668C, MS2687B and Spectrum Master(TM) MS2711D and MS2721A handheld spectrum analyzers. Anritsu also offers the Signature(TM) MS2781A signal analyzer analyzer /ana·ly·zer/ (an´ah-li?zer)
1. a Nicol prism attached to a polarizing apparatus which extinguishes the ray of light polarized by the polarizer.

2.
, a combination spectrum/vector signal analyzer. Anritsu offers its Lightning 37000D series and Scorpion scorpion, any arachnid of the order Scorpionida with a hollow poisonous stinger at the tip of the tail. Scorpions vary from about 1/2 in. to about 6 in. (1–15 cm) long; most are from 1 to 3 in. (2.5–7.6 cm) long.  Vector Network Measurement Systems in the VNA range of products. Frost & Sullivan also evaluated three signal generators - the MG724E1/G1, MG3681A, and MG3690B. Anritsu's MG3700A vector network generator that delivers the wide vector modulation modulation, in communications
modulation, in communications, process in which some characteristic of a wave (the carrier wave) is made to vary in accordance with an information-bearing signal wave (the modulating wave); demodulation is the process by which
 bandwidth, high level accuracy, fast switching, and reliability necessary for analyzing 3.5G signals as well as emerging 4G technologies was also cited by Frost & Sullivan.

Market leadership is more than developing innovative products. The analysts also cited Anritsu's recognition of market conditions in terms of sales Terms of sale

Conditions under which a firm proposes to sell its goods or services for cash or credit.
 and marketing. Anritsu has addressed the industry trend towards leasing and renting by reaching agreements with some of the industry's top rental and leasing companies. Furthermore, Anritsu offers diverse training programs to help educate engineers and technicians on the ever-changing communications test market.

The Product Line Strategy Leadership award is the second honor Frost & Sullivan has presented to Anritsu. The ME7808A Broadband VNA earned Frost & Sullivan's Market Engineering Award for Product Innovations and Introductions in 2001.

For more information on Anritsu's products, visit www.us.anritsu.com. To learn more about the awards, visit www.awards.frost.com.

About Anritsu

Anritsu Company is the American subsidiary of Anritsu Corporation, a global provider of innovative communications solutions for more than 100 years. With offices throughout the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area. , as well as in Canada, Central America Central America, narrow, southernmost region (c.202,200 sq mi/523,698 sq km) of North America, linked to South America at Colombia. It separates the Caribbean from the Pacific. , and South America South America, fourth largest continent (1991 est. pop. 299,150,000), c.6,880,000 sq mi (17,819,000 sq km), the southern of the two continents of the Western Hemisphere. , Anritsu Company provides solutions for existing and next-generation wired and wireless communication systems. Its measurement solutions include optical, microwave/RF, wireless and digital instruments that can be used during R&D, manufacturing, installation, and maintenance. Anritsu Company also provides precision microwave/RF components, optical devices, and high-speed devices for design into communication products and systems.

For more information, please visit www.us.anritsu.com.
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Publication:Business Wire
Geographic Code:1USA
Date:Jul 19, 2005
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