Another innovation from two long-time Florida retailers; Spec's, Burdines pool resources for 'fun' back-to-school campaign.MIAMI--(BUSINESS WIRE)--Aug. 20, 1996--For nearly 50 years, Spec's has been making retail history in Florida. Burdines' track record for innovation stretches back to 1898. "For the first time, our two companies -- which proudly form much of Florida's retail heritage -- are teaming up," said Martin Spector, who founded Spec's Music in 1948 and now serves as chairman emeritus e·mer·i·tus adj. Retired but retaining an honorary title corresponding to that held immediately before retirement: a professor emeritus. n. pl. . "We're pooling our resources for a star-studded back-to-school marketing campaign that includes cool music, hot clothes and exciting young entertainers. Back-to-school shoppers throughout the state will love it." "Florida's department store and music store have combined to create a unique cross promotion for junior shoppers," said Carey Watson, Burdines' senior vice president, Marketing. "It's just a great partnership to create new synergies for our customers at both stores." The Burdines-Spec's Music cross-marketing includes several elements: -- Listening Posts listening posts, n.pl in craniosacral therapy, the places on the body from which the therapist can perceive the flow of cerebrospinal fluid or energy in the patient. The ankles or the occiput (i.e., the base of the skull) are the standard listening posts. -- Spec's will place a "listening post" with headphones Head-mounted speakers. Headphones have a strap that rests on top of the head, positioning a pair of speakers over both ears. For listening to music or monitoring live performances and audio tracks, both left and right channels are required. and best-selling best·sell·er also best seller n. A product, such as a book, that is among those sold in the largest numbers. best CDs in the Juniors Department at 26 Burdines stores through Sept. 6. Shoppers can listen to their favorite music between purchases or while a friend is trying on clothes. In addition, Spec's will offer a free CD sampler sampler, sample piece of needlework or embroidery, of silk, cotton, or worsted, for the preservation of some pattern or as an example of the ability of a child or a beginner. In museums and private collections there are samplers dating from as early as 1643. available with purchase of featured CDs, which are available in the music retailer's stores. -- "Thursday Night Live" Concerts -- Select Burdines locations statewide will host in-store guest appearances by national and local artists Thursday evenings at 7 p.m. Scheduled artists include Suzy Creamcheese, The Goods, Black Janet, Mahogany and the Juan Torres Trio. -- "Gimme gim·me Informal Contraction of give me. adj. Slang Demanding material things or especially money; acquisitive: today's gimme society; tired of gimme letters. n. $5 Cross-Couponing Campaign" -- This cross-couponing promotion will run statewide through Sept. 6 offering shoppers who make a $30 minimum purchase at Spec's or Burdines Juniors Department will receive a $5 coupon which can be used for their next purchase at either retailer. Burdines has 45 stores located in most major markets throughout Florida. Spec's Music is a publicly owned Publicly owned can refer to:
in full National Association of Securities Dealers Automated Quotations U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on :SPEK SPEK Society for Protection of Environment in Kenya SPEK Single Palletized Expeditionary Kitchen ), operating 53 stores in Florida and Puerto Rico Puerto Rico (pwār`tō rē`kō), island (2005 est. pop. 3,917,000), 3,508 sq mi (9,086 sq km), West Indies, c.1,000 mi (1,610 km) SE of Miami, Fla. . It is one of the largest specialty music retailers in Miami/Fort Lauderdale, Tampa and Florida's eastern Gold Coast. The following are upcoming "Thursday Night Live" concerts being held at select Burdines locations throughout the state: -0- BURDINES LOCATIONS DATE (a) ARTISTS
Dadeland 8/22 Tres Equis
8/29 Suzy Creamcheese
International Mall 8/29 Juan Torres Trio
Tyrone 8/22 Barely Pink
8/29 Hourglass Garden
Ft. Myers 8/22 Shana Plantation 8/22 NTC Coral Springs 8/22 Black Janet Gainesville 8/22 Potential Frenzy Tallahassee 8/22 Skif Dank Galleria 8/29 The Goods University 8/29 Joey Sunshine Band (a) Performing artists are subject to change based on availability. CONTACT: For Spec's Music The Ward Group Allison Ward, 305/445-6220 or For Burdines O'Connell & Goldberg Inc. Claudia Vinueza/Jim O'Connell 954/964-9098 |
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