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Another healthy boost for Ocean Spray cranberries.


Ocean Spray ITG ITG In the Groove
ITG Investment Technology Group
ITG Information Technology Group
ITG International Trumpet Guild
ITG Instituut Voor Tropische Geneeskunde (Dutch: Institute of Tropical Medicine; Antwerp, Belgium) 
 is pleased to announce that official approval of the North American North American

named after North America.


North American blastomycosis
see North American blastomycosis.

North American cattle tick
see boophilusannulatus.
 cranberry (Vaccinium macrocarpon Vaccinium macrocarpon,
n See cranberry.
) as a healthy ingredient has now been extended by AFSSA--the French government's food safety authority--to include its cranberry juice drinks and cordials. In a new ruling issued on 3rd December 2004, AFSSA AFSSA Agence Française de Sécurité Sanitaire des Aliments (French: French Agency for Food Safety)
AFSSA Australian Family Support Services Association Pty Ltd
 (Agence Francaise de Securite Sanitaire des Aliments ALIMENTS. In the Roman and French law this word signifies the food and other things necessary to the support of life, as clothing and the like. The same name is given to the money allowed for aliments. Dig. 50, 16, 43.
     2.
), confirmed that the regular consumption of certain cranberry juices and cordials "helps reduce the adhesion of certain E. coli E. coli: see Escherichia coli.
E. coli
 in full Escherichia coli

Species of bacterium that inhabits the stomach and intestines. E. coli can be transmitted by water, milk, food, or flies and other insects.
 bacteria to the urinary tract walls". The original cranberry health claim, approved in April 2004, already applied to Ocean Spray's cranberry 90MX powder and juice concentrate, and has since been used successfully by French manufacturers to promote their cranberry-based products.

Commenting on the approval, Ron McMillan, European General Manager, Ocean Spray ITG said: "This is great news for Ocean Spray--the extended health claim means that consumers can now officially obtain the full health benefits of cranberry simply by drinking cranberry juice drinks and cordials. This also comes at a particularly good time for Ocean Spray, given that we will be launching our own range of cranberry juice drinks in France this spring."

Manufacturers wishing to use the cranberry health claim must ensure that end products contain certain quantities of juice, concentrate or powder from North American cranberries--the only cranberry species that is permissible. The North American cranberry is naturally rich in polyphenolic antioxidants Antioxidants
Substances that reduce the damage of the highly reactive free radicals that are the byproducts of the cells.

Mentioned in: Aging, Nutritional Supplements

antioxidants,
n.
 and the approved quantities will ensure that sufficient amounts of proanthocyanidins (type A)--the components responsible for the cranberry's anti-adhesion mechanism are being made available to the consumer. Unable to stick and cause infection, disease-causing organisms are harmlessly flushed from the body.

Contact J.O. Sims Ltd on tel: 01775 842100 or visit www.oceansprayitg.com
COPYRIGHT 2005 Food Trade Press Ltd.
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2005 Gale, Cengage Learning. All rights reserved.

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Title Annotation:Ocean Spray Ingredient Technology Group
Publication:Food Trade Review
Article Type:Brief Article
Geographic Code:1USA
Date:Feb 1, 2005
Words:284
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