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Another Year of Steady Growth for Deodorants in the US Led by the Success of Sprays.


DUBLIN Dublin, city, Republic of Ireland
Dublin, Irish Baile Átha Cliath, county borough (1991 pop. 915,516), Leinster, capital of the Republic of Ireland, on Dublin Bay at the mouth of the Liffey River.
, Ireland Ireland, Irish Eire (âr`ə) [to it are related the poetic Erin and perhaps the Latin Hibernia], island, 32,598 sq mi (84,429 sq km), second largest of the British Isles.  -- Research and Markets (http://www.researchandmarkets.com/reports/c60392) has announced the addition of Euromonitor International's new report: Deodorants in the US to their offering.

Our Deodorants in the USA report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2000-2005), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2010 illustrate how the market is set to change.

Product coverage: deodorant deodorant /de·odor·ant/ (de-o´der-int)
1. masking offensive odors.

2. an agent that so acts.


de·o·dor·ant
n.
 sprays, pumps, roll-ons, sticks, creams, wipes

Data coverage: market sizes (historic and forecasts), company shares, brand shares

Why buy this report?

- Get a detailed picture of the deodorants industry

- Pinpoint growth sectors and trends and identify factors driving change

- Understand the competitive environment, the market's major players and leading brands

- Use five-year forecasts to assess how the market is predicted to develop

COSMETICS cosmetics, preparations externally applied to change or enhance the beauty of skin, hair, nails, lips, and eyes. The use of body paint for ornamental and religious purposes has been common among primitive peoples from prehistoric times (see body-marking).  AND TOILETRIES toi·let·ry  
n. pl. toi·let·ries
An article, such as toothpaste or a hairbrush, used in personal grooming or dressing.

toiletries nplartículos mpl de aseo (=
 - USA : MARKET INSIGHT

EXECUTIVE SUMMARY

COSMETICS AND TOILETRIES SALES

Market Performance

Table 1 Retail Sales of Cosmetics and Toiletries by Sector: Value 2000-2005

Table 2 Retail Sales of Cosmetics and Toiletries by Sector: % Value Growth 2000-2005

Key Trends and Developments

Competitive Environment

Table 3 Cosmetics and Toiletries Company Shares by NBO NBO Natural Bond Orbital
NBO Network Byte Order (TCP/IP)
NBO New Business Opportunity
NBO Novell Branch Office (business office management solution)
NBO Neighborhood Box Office, Inc.
 Retail Value 2001-2005

Table 4 Cosmetics and Toiletries Company Shares by GBO GBO Government Business Opportunities (Canada)
GBO Generic Business Object (IBM Websphere)
GBO Ground Based Observatory
GBO Great Bearded One
GBO Geo-Biosphere Observatories
GBO Guaranteed Business Outcomes
 Retail Value 2001-2005

Table 5 Cosmetics and Toiletries Brand Shares by Retail Value 2002-2005

Retail Distribution

Table 6 Retail Sales of Cosmetics and Toiletries by Distribution Format: % Analysis 2000/2005

Table 7 Retail Sales of Cosmetics and Toiletries by Sector and by Distribution Format: % Analysis 2005

Retailer Activity and Private Label Trends

Table 8 Penetration of Private Label by Sector by Retail Value 2001-2005

Forecast Market Performance

Table 9 Forecast Retail Sales of Cosmetics and Toiletries by Sector: Value 2005-2010

Table 10 Forecast Retail Sales of Cosmetics and Toiletries by Sector: % Value Growth 2005-2010

DEFINITIONS

COSMETICS AND TOILETRIES - USA : LOCAL COMPANY PROFILES

AVON PRODUCTS Avon Products, Inc. NYSE: AVP is a US cosmetics, perfume and toy seller with markets in over 135 countries across the world and sales of $8.1 billion worldwide as of 2005.  INC inc - /ink/ increment, i.e. increase by one. Especially used by assembly programmers, as many assembly languages have an "inc" mnemonic.

Antonym: dec.
 - COSMETICS AND TOILETRIES - USA

COMPANY BACKGROUND

Summary 1 Summary - Avon Products Inc Company Operational Indicators 2005

PRODUCTION CAPACITY

COMPETITIVE POSITIONING

Table 11 Avon Products Inc Shares of Cosmetics and Toiletries by Subsector by Retail Value 2001-2005

COLGATE-PALMOLIVE The Colgate-Palmolive Company (NYSE: CL) is a U.S. diversified multinational corporation focused on the production, distribution and provision of household, health care and personal products, such as soaps, detergents, and oral hygiene products (including toothpaste and  CO - COSMETICS AND TOILETRIES - USA

COMPANY BACKGROUND

Summary 2 Summary - Colgate-Palmolive Co Operational Indicators 2005

PRODUCTION CAPACITY

COMPETITIVE POSITIONING

Table 12 Colgate-Palmolive Co Shares of Cosmetics and Toiletries by Subsector by Retail Value 2001-2005

ESTEE LAUDER COS INC - COSMETICS AND TOILETRIES - USA

COMPANY BACKGROUND

Summary 3 Summary - Estee Lauder Cos Inc Operational Indicators 2005

PRODUCTION CAPACITY

COMPETITIVE POSITIONING

Table 13 Estee Lauder Cos Inc Shares of Cosmetics and Toiletries by Subsector by Retail Value 2001-2005

Table 14 Clinique Cli`nique´

n. 1. (Med.) A clinic.
 Laboratories Inc Shares of Cosmetics and Toiletries by Subsector by Retail Value 2001-2005

JOHNSON & JOHNSON INC - COSMETICS AND TOILETRIES - USA

COMPANY BACKGROUND

Summary 4 Summary - Johnson & Johnson Inc Operational Indicators 2005

PRODUCTION CAPACITY

COMPETITIVE POSITIONING

Table 15 Johnson & Johnson Consumer Products Inc Shares of Cosmetics and Toiletries by Subsector by Retail Value 2001-2005

Table 16 Neutrogena This article or section is written like an .
Please help [ rewrite this article] from a neutral point of view.
Mark blatant advertising for , using .
 Corp Shares of Cosmetics and Toiletries by Subsector by Retail Value 2001-2005

LIMITED BRANDS INC - COSMETICS AND TOILETRIES - USA

COMPANY BACKGROUND

Summary 5 Summary - Limited Brands Inc Operational Indicators 2005

PRODUCTION CAPACITY

COMPETITIVE POSITIONING

Table 17 Limited Brands Inc Shares of Cosmetics and Toiletries by Subsector by Retail Value 2001-2005

L'OREAL USA INC - COSMETICS AND TOILETRIES - USA

COMPANY BACKGROUND

Summary 6 Summary - L'Oreal Group Operational Indicators 2004

COMPETITIVE POSITIONING

Table 18 L'Oreal USA Inc Shares of Cosmetics and Toiletries by Subsector by Retail Value 2001-2005

MARY KAY Mary Kay is a brand of skin care and color cosmetics sold by Mary Kay Inc. Mary Kay World Headquarters is located in the Dallas suburb of Addison, Texas. Mary Kay Ash (d. November 22, 2001) founded Mary Kay Inc. on Friday, September 13, 1963.  INC - COSMETICS AND TOILETRIES - USA

COMPANY BACKGROUND

Summary 7 Summary - Mary Kay Cosmetics Operational Indicators 2005

COMPETITIVE POSITIONING

Table 19 Mary Kay Cosmetics Shares of Cosmetics and Toiletries by Subsector by Retail Value 2001-2005

PROCTER

Main article: Procter (surname)
Procter is a surname, and may also refer to:
  • Procter & Gamble, consumer products multinational
  • Goodwin Procter, American law firm
 & GAMBLE CO, THE - COSMETICS AND TOILETRIES - USA

COMPANY BACKGROUND

Summary 8 Summary - The Procter & Gamble Company Operational Indicators 2005

PRODUCTION CAPACITY

COMPETITIVE POSITIONING - PROCTER & GAMBLE COMPANY

COMPETITIVE POSITIONING - GILLETTE CO

Table 20 Procter & Gamble Co Shares of Cosmetics and Toiletries by Subsector by Retail Value 2001-2005

Table 21 The Gillette Co Shares of Cosmetics and Toiletries by Subsector by Retail Value 2001-2005

Table 22 Clairol Clairol is a personal care products division of Procter & Gamble and was formerly the largest independent hair products company in the world. P&G-Clairol makes hair coloring, hair spray, shampoo, hair conditioner, and styling consumables.  Inc Shares of Cosmetics and Toiletries by Subsector by Retail Value 2001-2005

Table 23 Wella Wella is one of the world’s leading cosmetics suppliers. Founded in 1880 by Franz Stroher, with its headquarter in Darmstadt, Germany, the company is represented in over 150 countries.  Corp Shares of Cosmetics and Toiletries by Subsector by Retail Value 2001-2005

Table 24 Cosmopolitan cos·mo·pol·i·tan
adj.
Growing or occurring in many parts of the world; widely distributed.

n.
A cosmopolitan organism.
 Cosmetics Shares of Cosmetics and Toiletries by Subsector by Retail Value 2001-2005

REVLON Revlon (NYSE: REV) is an American cosmetics company. History
Revlon was founded in the midst of the Great Depression, 1932, by Charles Revson and his brother Joseph, along with a chemist, Charles Lachman, who contributed the "L" in the REVLON name.
 INC - COSMETICS AND TOILETRIES - USA

COMPANY BACKGROUND

Summary 9 Summary - Revlon Inc Operational Indicators 2005

PRODUCTION CAPACITY

COMPETITIVE POSITIONING

Table 25 Revlon Inc Shares of Cosmetics and Toiletries by Subsector by Retail Value 2001-2005

UNILEVER GROUP - COSMETICS AND TOILETRIES - USA

COMPANY BACKGROUND

Summary 10 Summary - Unilever Group Operational Indicators 2004

COMPETITIVE POSITIONING

Table 26 Unilever Home & Personal Care USA 2001-2005

Table 27 Calvin Klein Noun 1. Calvin Klein - United States fashion designer noted for understated fashions (born in 1942)
Calvin Richard Klein, Klein
 Cosmetics Co 2001-2005

Table 28 Unilever Prestige 2001-2005

DEODORANTS - USA : SECTOR BRIEFING

SECTOR PERFORMANCE

Another year of steady growth for deodorants led by the success of sprays

Compared with sprays, sticks performance is mediocre me·di·o·cre  
adj.
Moderate to inferior in quality; ordinary. See Synonyms at average.



[French médiocre, from Latin mediocris : medius, middle; see medhyo-
 while other formats disappoint dis·ap·point  
v. dis·ap·point·ed, dis·ap·point·ing, dis·ap·points

v.tr.
1. To fail to satisfy the hope, desire, or expectation of.

2.
 

Procter & Gamble now clear leader in US deodorants and men's deodorants in particular

Forecast performance

Growth continues in forecast period

Table 29 Retail Sales of Deodorants by Subsector: Value 2000-2005

Table 30 Retail Sales of Deodorants by Subsector: % Value Growth 2000-2005

Table 31 Deodorants Company Shares by Retail Value 2001-2005

Table 32 Deodorants Brand Shares by Retail Value 2002-2005

Table 33 Forecast Retail Sales of Deodorants by Subsector: Value 2005-2010

Table 34 Forecast Retail Sales of Deodorants by Subsector: % Value Growth 2005-2010

NEW PRODUCT DEVELOPMENTS

Gillette pursues the teen male market once more

Degree splits the sexes

Summary 11 Summary - Deodorants: New Product Launches 2004-2005

PREMIUM VS MASS

Mass-market products remain overwhelming majority of deodorants market

Table 35 Deodorants Premium Vs Mass % Analysis 2000-2005

Companies Mentioned:

Unilever Group

Avon Products Inc

Colgate-Palmolive Co

Johnson & Johnson Consumer Products Inc

Estee Lauder Cos Inc

Clinique Laboratories Inc

Neutrogena Corp

L'Oreal USA Inc

Limited Brands Inc

Cosmopolitan Cosmetics

Wella Corp

Procter & Gamble Co

Mary Kay Cosmetics

Clairol Inc

Gillette Co

Revlon Inc

For more information visit http://www.researchandmarkets.com/reports/c60392
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Publication:Business Wire
Date:Jun 22, 2007
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