Another Major Dairy Products Company Selects viaLink; Smith Dairy Signs for Scan Based Trading; Dairy Products Emerge as Leading Category for viaLink.Business Editors & High-Tech Writers The viaLink Company (OTCBB OTCBB See OTC Bulletin Board (OTCBB). :VLNK VLNK Virtual Link VLNK Visited Link ) said today that Smith Dairy Products dairy products dairy npl → produits laitier dairy products dairy npl → Milchprodukte pl, Molkereiprodukte pl has become the latest dairy product company to select viaLink. Smith Dairy will use viaLink's syncLink(R) and sbtLink(SM) services to enable scan based trading with Meijer Stores. Smith Dairy Products, an award-winning company based in Orrville, Ohio Orrville is a city in Wayne County, Ohio, United States. The population was 8,551 at the 2000 census. The J.M. Smucker Co., owner of the successful Smucker's brand, is in Orrville. Orrville is the hometown of college basketball coach Bobby Knight. , has served customers with a full line of quality dairy products since 1909. The company manufactures the premium Ruggles(R) brand of ice cream, and the Moovers(TM) line of ultra-pasteurized single serve milk. In addition to Smith, other dairy category customers using viaLink's synchronization or scan based trading services, or both, include: Bareman Dairy, Clover Stornetta Farms, Crowley Foods Crowley Foods, LLC is a food company based in Binghamton, New York, and wholly owned by the HP Hood Company. Crowley is primarily a dairy food manufacturer, but also sells refrigerated beverages and frozen desserts. , Dairy Farmers of America Dairy Farmers of America (DFA) is an agricultural marketing cooperative owned by about 19,514 members (dairy farmers) representing 11,306 farms in the United States representing one-third of the US milk supply. In 2006 it had $7,898,824,000 in sales. (St. Petersburg, Fla.), Dairy Fresh (Cowarts, Ala.), Dean Foods, Foster Farms, Garelick Farms, I&K Distributors, Marva Maid Dairy, Roberts Dairy, Ross Swiss Dairies and Tom Davis & Sons. Dairy products -- because of the importance of freshness and service to the consumer -- is ideal for scan based trading. Suppliers in this category typically offer an assortment of products, which varies by season, and conduct frequent promotions. Those characteristics, combined with a complex distribution system, create large amounts of data that can be used to improve operational and sales efficiency. Other categories in which viaLink has seen strong adoption of scan based trading are baked goods, ice cream and frozen foods. The viaLink Company (OTCBB:VLNK) provides advanced e-commerce services to the retail/CPG and foodservice industries. We help progressive suppliers, distributors and retailers improve their supply chain efficiency, increase sales and serve their customers more effectively. For more information about viaLink's data synchronization Keeping data in two or more computers up-to-date so that each repository contains the identical information. Data in handheld devices and laptops often require synchronization with the data in a desktop machine or server. , scan based trading, supply chain visibility and UCCnet registry and publication solutions, call 972/934-5500 or visit viaLink's website: www.vialink.com. |
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