Anonymous couture comes to NY.Los Angeles-based denim manufacturer, Anonymous Collections, Inc., is joining a growing number of apparel manufactures opting for space in the trendy, youthful Times Square, said David Menaged, associate director of Adams & Co. Anonymous, which launched a new men's and women's denim line, Anoname Jeans, is taking space dedicated to the new line in the heart of Times Square at 1466 Broadway. The trendy jean maker, which is featured in such stores at Bang Bang, Cosmo's, House of Blues House of Blues (HOB) is a chain of music halls and restaurants founded in 1992 by Hard Rock Cafe founder Isaac Tigrett and his friend and investor Dan Aykroyd. It is a home for live music and southern-inspired cuisine, whose clubs celebrate African-American culture, specifically and Canal Jeans, signed a three-year, 1,693 s/f lease for showroom and office space facing 42nd Street. Anonymous Collections joins a growing roster of high-end fashion companies at 1466 Broadway, including XOXO XOXO Hugs and Kisses XOXO Extensible Open Xhtml Outlines XOXO XO Communications, Inc. (former stock symbol) , Paris Blues, Quicksilver quicksilver: see mercury. (1) (QuickSilver Technology, Inc., San Jose, CA, www.qstech.com) A mobile communications company that specializes in a reconfigurable logic chip for cellphones and PDAs. See adaptive computing. Newsstand, Ben Sherman Ben Sherman is a British clothing company, producing shirts, suits, shoes and other items. Ben Sherman clothing designs sometimes feature the roundel and colours of the British Royal Air Force, often called the mod target. , Baby Phat Baby Phat is an urban fashion line of clothing and other items for women and girls designed by Kimora Lee Simmons. Besides clothing, the brand also includes accessories for phones, jewelry, shoes and clothes. It is the corporate "sibling" of the clothing brand Phat Farm. , Hot Kiss, Nesi Apparel and Maginocia Sarsha. David Menaged, associate director of Adams & Co. Real Estate, represented the tenant in the transaction. The terms of the lease are undisclosed, but the asking price was $39 per s/f. "Anonymous was looking to market its newest line in a trendy, hip spot in Manhattan," said Menaged. "Because of the recent building upgrades and the roster of upscale youth-orientated labels, 1466 was the obvious choice." Richard Selig of, Hunter Realty Organization, represented the landlord, SL Green Realty Corp., in the transaction. |
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