Annuncio to Deliver Analytics through OEM with MicroStrategy; Advanced Analytics Gives Marketers Actionable Insight into Customer Relationships.

Business Editors/High-Tech Writers

MOUNTAIN VIEW, Calif.--(BUSINESS WIRE)--June 27, 2001

Annuncio Software today announced it will add advanced analytics capabilities to the Annuncio e-Marketing Platform(TM) based on technology licensed from MicroStrategy(R), Incorporated (Nasdaq:MSTR), a leading worldwide provider of business intelligence software. The Annuncio e-Marketing Platform includes applications for dialog marketing and web site marketing that help companies build customer relationships that are proactive, personalized, ongoing and optimized. Annuncio's new analytics functions will extend marketers insight into customer data so they can develop highly targeted, personalized customer relationships that build loyalty and drive revenue.

"Strong analytic functionality is the foundation of effective marketing automation," said Sam Clark, program director at META Group. "Marketers are looking for the right tools to discover new opportunities in their customer data for improved targeting, personalization and ultimately higher return on their marketing investment. Sophisticated marketing automation technology puts even more power into the hands of marketers so they can make smart decisions about how to manage and continuously enhance their customer relationships."

The existing Annuncio e-Marketing Platform allows marketers to plan, design and execute dialog and web site marketing. Marketers will benefit by extending Annuncio's existing operational marketing functionality with Annuncio's new analytics capabilities. The new analytics will provide marketers with a complete view of the customer relationship that includes stated customer preferences, response history, purchase history, and data from other CRM applications such as call center, sales force automation, customer service and web tracking. Unlike some CRM analytics products, Annuncio's analytics will provide companies with the flexibility to leverage an existing CRM data warehouse or use the bundled CRM data schema.

"With the detailed data gathered through the Annuncio e-Marketing Platform, users can realize the next level of benefits from more complex analysis of customer activity," said Sanju K. Bansal, chief operating officer of MicroStrategy Incorporated. "Marketers need the ability to interpret and predict customer behavior -- many analytics solutions are not designed with these users in mind. By leveraging the advanced analytics, data scalability and Web-friendly architecture of our MicroStrategy 7 platform for business intelligence, Annuncio tailors its solutions to marketers, enabling them to understand customer profiles and preferences and identify patterns of customer behavior to get even greater value from their e-marketing efforts."

"To win in today's economic climate, companies must maximize the value of each and every customer interaction," said Didier Moretti, CEO of Annuncio Software. "Marketers must gain insight into each customer by analyzing data from all CRM touchpoints. By integrating MicroStrategy's analytics software with Annuncio's operational e-marketing platform, Annuncio will give marketers the capabilities they need to plan and drive customer-centric marketing strategies and gain returns quickly."

Annuncio's new analytics capabilities, based on the MicroStrategy platform, will be available in the next release of the Annuncio e-Marketing Platform. For additional information, please contact the Annuncio sales organization at 877/933-6060 or at [e-mail].

About the Annuncio e-Marketing Platform

The Annuncio e-Marketing Platform is a suite of applications that allow business users to create personalized marketing campaigns that build more profitable customer relationships through email, web and traditional channels. Annuncio Dialog Marketing enables companies to build customer relationships through multi-step, automated dialogs through email and other channels, and manage response and follow-up interactions. Annuncio also offers a BtoB version of dialog marketing that adds extensive lead generation capabilities. Annuncio Site Marketing allows marketers to incorporate personalized marketing offers and campaigns into their web site or online store, enabling companies to gain sophisticated marketing capabilities while leveraging existing technology investments.

About Annuncio Software, Inc.

Annuncio Software provides an industry-leading e-Marketing Platform that enables companies to get better results for their marketing dollars and develop long-term, profitable customer relationships. The result is higher revenue, lower costs and a better bottom line. The Annuncio e-Marketing Platform includes modules for dialog marketing, web site marketing and analytics that help companies build customer relationships that are proactive, personalized, ongoing and optimized. The Annuncio e-Marketing Platform enables marketers to manage interactions and campaigns across multiple marketing touch points -- including email, web and offline. Global 1000 enterprises use the Annuncio e-Marketing Platform to implement effective customer-centric marketing strategies that increase customer lifetime value. Annuncio also provides professional services for marketing, software implementation and integration. Headquartered in Mountain View, California, Annuncio can be reached on the Web at www.annuncio.com or by calling 650/314-6000 or 877/933-6060.

Note to Editors: MicroStrategy and MicroStrategy 7 are either trademarks or registered trademarks of MicroStrategy Incorporated in the United States and certain other countries. Other product and company names mentioned herein may be the trademarks of their respective owners.

Annuncio Software, Annuncio e-Marketing Platform, Annuncio Live, and Annuncio Bright are trademarks of Annuncio Software, Inc. Other product or company names used herein may be trademarks of their respective owners.