Annuncio and net.Genesis to Offer Comprehensive Internet Marketing and e-Customer Intelligence Solution; Combined Offering Increases Return on Web Marketing and Sales.MOUNTAIN VIEW, Calif. and CAMBRIDGE, Mass.--(BUSINESS WIRE)--Nov. 3, 1999-- By combining e-customer web intelligence with state-of-the-art campaign management and execution, net.Genesis and Annuncio Software today announced a strategic alliance that will enable e-businesses to increase the overall effectiveness of their web marketing efforts. The two companies will provide product integration resulting in the delivery of more intelligent marketing campaigns and improved return on marketing investment. The net.Analysis/Annuncio Live(TM) combination provides powerful web site behavior analysis with real-time marketing campaign automation. Annuncio Live enables marketers to easily define, automate, personalize per·son·al·ize tr.v. per·son·al·ized, per·son·al·iz·ing, per·son·al·iz·es 1. To take (a general remark or characterization) in a personal manner. 2. To attribute human or personal qualities to; personify. , track and analyze Internet and integrated marketing campaigns, providing better marketing results at a lower cost. net.Analysis provides a platform for analysis and measurement that correlates information about Web visitor behavior with other enterprise business data to improve strategic analytical decision making about marketing, selling and supporting products online. "Successful marketing efforts use the customer as the design point for crafting marketing messages and running programs and campaigns," said Sam Clark Sam Clark (born 18 October 1987) is an actor from Adelaide, South Australia. He is best known for portraying Ringo Brown on Neighbours. Clark won the role of Ringo after auditioning for a nation-wide Dolly Magazine competition; as the winner, he won a three month , senior research analyst in Meta Group's Applications Delivery Strategies service. "Close integration between the analytical, operational and collaborative systems is therefore not only a nice to have, but is required in e-commerce to achieve growth and raise the barriers to exit." With these powerful marketing solutions, marketers can merge ongoing web visitor data captured through net.Analysis and combine it with specific data learned through Annuncio Live during real-time marketing campaigns. For example, if net.Analysis identifies that a visitor to an e-commerce site abandons a shopping cart, Annuncio Live can use this behavioral data to deliver a highly focused e-mail/web campaign to reach the visitor and incent in·cent tr.v. in·cent·ed, in·cent·ing, in·cents To incentivize: "would use tax breaks to incent corporations to invest in their future" Scott Canon. that visitor to return to the site, increasing the likelihood of a purchase. This real-time access to robust e-customer data is essential to providing targeted, personalized offers and messages for effective up-sell and cross-sell opportunities as well as on-going relationship building. "The net.Genesis' net.Analysis product is one of the most impressive web marketing analysis solutions we've seen," said Didier Moretti, president and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of Annuncio. "The e-customer intelligence tracked, gathered and analyzed by net.Analysis provides crucial additional information for use by Annuncio Live in delivering highly targeted, results-driven marketing campaigns and programs. By combining the power of Annuncio Live with net.Analysis we're advancing the ability of our customers to make the Internet the most effective marketing medium ever." Larry Bohn, president and CEO of net.Genesis stated "net.Genesis and Annuncio bring together the most effective marketing automation solution and e-customer web analysis into one ideal solution. Together, we're empowering marketers with complete customer comprehension to drive the most effective marketing campaign execution available anywhere." The Annuncio/net.Genesis alliance provides a platform for attaining the higher levels of customer satisfaction and loyalty that today's dot-com and click-and-mortar companies are striving for. Through the delivery of more effective marketing, companies can now deliver on the promise of long-term customer value and enhanced web ROI (Return On Investment) The monetary benefits derived from having spent money on developing or revising a system. In the IT world, there are more ways to compute ROI than Carter has liver pills (and for those of you who never heard of that expression, it means a lot). . About Annuncio Software, Inc. Annuncio Software develops and markets Internet marketing See Internet advertising. solutions that enable organizations to reliably automate marketing campaigns, dramatically improve marketing results and build long-term, profitable customer relationships. Annuncio Live, Annuncio's flagship marketing automation solution, has been automating campaigns since 1998. The company has established partnerships with key systems integrators, select packaged application and technology vendors and interactive marketing agencies. Strategic partnerships include Oracle, Broadbase, Vantive, and Netscape, among others. In addition, it offers comprehensive consulting and service programs to provide a complete Internet marketing solution. Annuncio customers include both dot-com as well as click-and-mortar companies such as Netscape, Xerox, Lucent, E-Stamp, Beyond.com and Artist Direct. Annuncio Software is privately held with principal investors Norwest Venture Partners, Advanced Technology Ventures and Mitsubishi Corporation Mitsubishi Corporation (三菱商事株式会社 as well as individual investors from Vantive (Nasdaq:VNTV VNTV Vantive Corporation (former stock symbol; now delisted) ), Oracle (Nasdaq:ORCL ORCL Oracle (stock symbol) ) and PeopleSoft (Nasdaq:PSFT PSFT PeopleSoft (stock symbol) PSFT Progressive Saturation Fourier Transform PSFT Prosoft-Technology, Inc ). Headquartered in Mountain View, California For the census-designated place, see Mountain View, Contra Costa County, California. For other places called "Mountain View", see . Mountain View is a city in Santa Clara County, in the U.S. state of California. The city gets its name from the views of the Santa Cruz Mountains. , Annuncio can be reached on the World Wide Web at www.annuncio.com or by calling 650/314-6000. About net.Analysis net.Analysis is the fourth-generation of the industry's leading Web analysis software solution. net.Analysis provides an enterprise platform for online analysis and measurement that correlates information about Web site visitor behavior with other enterprise business data, enabling companies to improve strategic and tactical decision making about marketing, selling and supporting products online. It gives business managers a holistic view of their online customers based on implicit and explicit information. net.Analysis offers superior scalability, analytical power and enterprise database support for demanding, high-traffic Web sites. Its unparalleled analysis and drill-down capabilities and ability to correlate site behavior with enterprise data help organizations increase product and advertising revenues, improve customer satisfaction, heighten brand awareness and improve resource productivity. About net.Genesis Founded in 1994, net.Genesis is the leading provider of e-customer intelligence software and services that enable companies to understand their online customers and optimize their online business. A recent recipient of Internet World's "Best of Show" and UPSIDE Magazine's 1999 Hot Companies awards, net.Genesis is widely recognized as the industry's foremost e-customer intelligence provider. The company's flagship product A primary product of a company, which is typically why the company was founded and/or what made it well known. For example, MS-DOS, Windows and the Microsoft Office suite have been flagship products of Microsoft. CorelDRAW is a flagship product of Corel Corporation. , net.Analysis, offers customized reporting, high volume scalability, and enterprise database support and is used by more than 300 Fortune 1000 and Web 500 customers including Bell Atlantic, Fidelity Investments Fidelity Investments is a group of privately held companies in the financial services industry. It is made up by two independent but closely cooperating companies, Fidelity Management and Research Corporation (FMR Co. , Lucent Technologies, National Geographic and Charles Schwab Charles Schwab can refer to:
A symbol or pictorial representation of the corporation on a stock certificate. Usually a complicated and artistic design, it is meant to make the counterfeiting of stock certificates as difficult as possible. , Harte-Hanks and the Sun-Netscape Alliance (Sun-Netscape Alliance, Santa Clara, CA) A joint venture of Sun and Netscape to market Netscape's Web-based software products. The Alliance was formed when AOL acquired Netscape in 1999 to take advantage of the fact that the bulk of Netscape software was already running on Sun hardware. . For more information contact 617/665-9200 or visit http://www.netgen.com. Note to Editors: Annuncio Software and Annuncio Live are trademarks of Annuncio Software, Inc. net.Genesis is a registered trademark. net.Analysis and CartSmarts are trademarks of net.Genesis Corp. Other company names and products are trademarks or registered trademarks of their respective companies. |
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