Annuncio and Radical Communication Team Up to Extend Platform Offering; Partnership to Enable Annuncio Clients to Enhance Email Campaigns With Rich Media and Transactional Capabilities.Business Editors and High-Tech Writers SEATTLE--(BUSINESS WIRE)--Feb. 26, 2001 Radical Communication Inc., the developer of an industry leading content and communications platform Monday strengthened its position as the interactive email standard by partnering with Annuncio Software, the premier e-marketing software provider. The two companies have entered into an agreement to co-market their solutions. For Annuncio's and Radical Communication's joint clients, the partnership enables the seamless streaming delivery of rich multimedia content directly into the body of an e-mail. The interactive e-mail platform also allows Annuncio's clients to take advantage of RadicalCommerce, extending the reach of the shopping cart to email and enabling recipients to consummate secure ecommerce transactions without leaving the body of an email or launching a browser. Marketers and eCRM managers will now be able to quickly and easily assemble their interactive and multimedia emails in RadicalBuilder and deploy the messages through the Annuncio software. "Radical Communication's interactive email technology combined with Annuncio's proven e-Marketing Platform will enhance our solution functionality and help our clients develop and foster the long term, profitable customer relationships they strive for," said Monica Nester nest·er n. 1. One, such as a bird, that nests. 2. Western U.S. A squatter, homesteader, or farmer who settles in cattle-grazing territory. Noun 1. , Annuncio's senior vice president of Marketing and Business Development. "This partnership is just another example of Annuncio's dedication to improving our clients' abilities to build strong customer relationships by offering them the latest in e-mail services See Internet e-mail service. and technology." "Annuncio is known for its breadth of market breadth of market The underlying strength of stock market movements in an upward or a downward direction. Determining breadth of market is important to technical analysts when they forecast whether a given market movement is likely to persist. knowledge and leadership in eCRM," said Bruce Stein, CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of Radical Communication. "The partnership between our companies will enable us to offer our clients the most effective technology and e-marketing solutions available." About Radical Communication Radical Communication, a software solutions provider, has developed the eCRM industry's most powerful platform for effectively developing, distributing, and managing customers' internal and external communication needs. The company's flagship offering, RadicalMail, uniquely allows for streaming audio A one-way audio transmission over a data network. It is widely used on the Web as well as company networks to play audio clips and Internet radio. Computers in home networks stream audio (mostly music) to digital media hubs connected to home theaters. and video, secure transactional capabilities and forwarding functionality without requiring plug-ins, executable files See executable code. or lengthy downloads -- bringing the immediate interactivity of the Web directly into the email inbox. Radical Communication's technology partners include Akamai and Oracle. Radical Communication, based in Marina Del Rey Del Rey may refer to:
BROS Benefits and Retirement Operations Section (King County, Washington) BROS Barnes and Richmond Operatic Society (London, UK) to Microsoft. About Annuncio Annuncio Software provides an industry leading e-Marketing Platform that enables companies to deliver more revenue from their marketing dollars and build satisfied, loyal customer relationships that drive revenue and profitability. The Annuncio e-Marketing Platform provides comprehensive e-marketing functionality, across multiple marketing touch points, allowing business users to easily define, automate and analyze marketing campaigns and personalize per·son·al·ize tr.v. per·son·al·ized, per·son·al·iz·ing, per·son·al·iz·es 1. To take (a general remark or characterization) in a personal manner. 2. To attribute human or personal qualities to; personify. Web sites and Web stores. The platform includes Annuncio Live for campaign management and automation and Annuncio Bright for Web personalization Custom tailoring information to the individual. On the Web, personalization means returning a page that has been customized for the user, taking into consideration that person's habits and preferences. and e-merchandising. Global 1000 enterprises and established e-commerce companies use the platform to deliver effective customer-centric marketing strategies and increase customer life-time-value. Annuncio also provides professional services (job) professional services - A department of a supplier providing consultancy and programming manpower for the supplier's products. for marketing, consulting, implementation and customer support. With headquarters in Mountain View, Calif., Annuncio can be reached on the Web at www.annuncio.com or by calling 650/314-6000 or 877/933-6060. This press release shall not constitute any offer to sell or the solicitation of an offer to buy any securities of the company, nor shall there be any sale of the company's securities in any state in which such offer, solicitation or sale would be unlawful under the securities laws of any such state. |
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