Annuncio and NetGenesis Deliver Integrated Solution for Personalized Marketing.Business Editors/High Tech Writers MOUNTAIN VIEW, Calif.--(BUSINESS WIRE)--Sept. 26, 2000 Annuncio Live Connector for NetGenesis provides integration of online customer behavioral data with live customer profiles for highly effective e-marketing Annuncio Software(TM), the leading e-marketing platform provider and NetGenesis Corp., (NASDAQ NASDAQ in full National Association of Securities Dealers Automated Quotations U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on : NTGX), the leading developer of e-customer intelligence solutions, today announced the availability of software integration for the Annuncio Live(TM) campaign automation solution and the NetGenesis E-Metrics Solutions Suite. The Annuncio Live Connector for NetGenesis enables marketers to fine-tune Annuncio Live marketing campaigns based on customer behavior gathered by NetGenesis software. Together, the products provide marketers with valuable insights into customer behavior for delivery of more targeted, effective marketing campaigns. "This integration takes powerful E-Metrics and analytics and combines them with real-time campaign management and execution to drive customer acquisition and retention," said Larry Bohn, president and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of NetGenesis. "The Annuncio Live Connector for NetGenesis enables companies to capture and analyze valuable customer data and then take immediate action to leverage this business-critical information into tangible results." "With more and more businesses relying on their websites to drive revenue, it is business critical for organizations to understand the behavior and needs of their online customers," says Didier Moretti, CEO and founder of Annuncio Software. "With the Annuncio Live NetGenesis Connector companies can get a clear picture of their online customers and quickly tailor highly targeted marketing campaigns to increase overall revenues and profitability." The Annuncio Live Connector for NetGenesis The integrated Annuncio and NetGenesis solution enables marketers to conduct more effective marketing campaigns by capturing, analyzing and predicting e-customer behavioral patterns. The Annuncio Live Connector for NetGenesis enables businesses to capture and uncover business critical information and then analyze, model and predict e-customer behavioral patterns to gauge key metrics crucial for successful Web sites and online marketing campaigns. --Create Comprehensive Customer Profiles Through the integrated solution, marketers can create a comprehensive profile of the customer, combining web browsing and shopping data such as visit frequency and timing, purchase frequency and timing, and shopping cart abandonment information, with demographic and campaign data captured and managed by Annuncio Live. They can quickly act on the data in the Annuncio Live profile database to drive effective, permission-based marketing campaigns. --Tailor Online Marketing Programs to Improve Results Through Annuncio Live, marketers can segment audiences and target offers based on the web browsing and shopping data gathered by NetGenesis. They can easily identify new visitors or first time buyers and present them with special offers to promote purchase. With the integrated solution, marketers can identify and target their most valuable customers through advanced E-Metrics such as recency, frequency and stickiness, tracked and analyzed with NetGenesis, and provide them with personalized per·son·al·ize tr.v. per·son·al·ized, per·son·al·iz·ing, per·son·al·iz·es 1. To take (a general remark or characterization) in a personal manner. 2. To attribute human or personal qualities to; personify. offers through Annuncio Live based on their individual behaviors and interests captured and managed with Annuncio Live. Marketers can identify customers who have abandoned shopping carts, prompting delivery of special offers by Annuncio Live to increase conversion from shopper to buyer. The Annuncio Live NetGenesis Connector provides out-of-the-box functionality and packaged services to get marketers up and running quickly. The Connector is available now through Annuncio Software. About Annuncio Software, Inc. Annuncio Software provides an industry leading e-marketing platform that enables companies to maximize customer relationships, over time, driving revenues and profitability. The Annuncio e-Marketing Platform provides comprehensive e-marketing functionality, across multiple marketing touch points, allowing business users to easily define, automate and analyze marketing initiatives and personalize per·son·al·ize tr.v. per·son·al·ized, per·son·al·iz·ing, per·son·al·iz·es 1. To take (a general remark or characterization) in a personal manner. 2. To attribute human or personal qualities to; personify. websites and web stores. The platform includes Annuncio Live for campaign management and automation and Annuncio Bright for web personalization Custom tailoring information to the individual. On the Web, personalization means returning a page that has been customized for the user, taking into consideration that person's habits and preferences. and e-merchandising. Global 2000 enterprises and leading dot-coms use the platform to deliver effective customer-centric marketing strategies and increase customer life-time-value. Annuncio also provides professional services (job) professional services - A department of a supplier providing consultancy and programming manpower for the supplier's products. for marketing, consulting, implementation and customer support. Headquartered in Mountain View, California For the census-designated place, see Mountain View, Contra Costa County, California. For other places called "Mountain View", see . Mountain View is a city in Santa Clara County, in the U.S. state of California. The city gets its name from the views of the Santa Cruz Mountains. , Annuncio can be reached on the Web at www.annuncio.com or by calling 650-314-6000 or 877-933-6060. About NetGenesis NetGenesis, the leader in e-customer intelligence helps businesses leverage the Web to succeed in the Net economy. Through an unmatched combination of software and consulting services, NetGenesis offers the sharpest picture of online customers, revealing behavior patterns critical to e-business success. The company's core product, NetGenesis, formerly known as NetAnalysis, transforms e-customer data into effective marketing initiatives and provides a unique drill-down capability that allows users to answer vital business questions. Over 400 Fortune 1000 companies use NetGenesis products and services including Bell Atlantic, Charles Schwab Charles Schwab can refer to:
v. in·ter·wove , in·ter·wo·ven , inter·weav·ing, inter·weaves v.tr. 1. To weave together. 2. To blend together; intermix. v.intr. , Oracle, the Sun-Netscape Alliance (Sun-Netscape Alliance, Santa Clara, CA) A joint venture of Sun and Netscape to market Netscape's Web-based software products. The Alliance was formed when AOL acquired Netscape in 1999 to take advantage of the fact that the bulk of Netscape software was already running on Sun hardware. and Vignette Vignette A symbol or pictorial representation of the corporation on a stock certificate. Usually a complicated and artistic design, it is meant to make the counterfeiting of stock certificates as difficult as possible. . NetGenesis was recently recognized by Software Magazine to the Software 500 list for 2000 and has been named to the "New England New England, name applied to the region comprising six states of the NE United States—Maine, New Hampshire, Vermont, Massachusetts, Rhode Island, and Connecticut. The region is thought to have been so named by Capt. Technology Fast 50" for 2000, a ranking of the 50 fastest-growing technology companies in the area. For more information contact 617-665-9200 (United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area. ), +44 1638 660 843 (United Kingdom) or visit http://www.netgenesis.com/5 . NetGenesis is a registered trademark. NetAnalysis, CartSmarts, E-Metrics Vision Engine, NDK NDK Novell Developer Kit NDK Nan Desu Kan (Anime event) NDK Network Developer's Kit NDK Nigel Dennis Kayaks NDK Natural Dread Killaz NDK Network Development Kit NDK No Disposable Kids (training program) , Activator, InfraLens and eDataMart are trademarks of NetGenesis Corp. Other company names and products are trademarks or registered trademarks of their respective companies. Annuncio Software, Annuncio e-Marketing Platform, Annuncio Live, and Annuncio Bright are trademarks of Annuncio Software, Inc. Other product or company names used herein may be trademarks of their respective owners. |
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