Annuncio and Intershop Team to Deliver Integrated E-Business Solution for Multi-Channel Marketing and Sales.

Business Editors/High-Tech Writers

MOUNTAIN VIEW and SAN FRANCISCO, Calif.--(BUSINESS WIRE)-- Oct. 25, 2000

Annuncio Software and Intershop Communications, Inc., (Nasdaq:ISHP) today announced an alliance to provide an integrated solution that combines Annuncio's e-Marketing Platform with Intershop's sell-side e-business application, enfinity. The combined solution is designed to enable enfinity-driven sites to include sophisticated campaign automation and profile-driven recommendations to fuel sales and increase customer satisfaction. The companies will jointly promote and market the integrated offering, as well as recommend their respective solutions to existing customers, partners and prospects.

"Intershop's strengths in helping enterprise suppliers sell through multiple, complex channels are enhanced by Annuncio's e-marketing capabilities," said Stephan Schambach, founder and CEO of Intershop. "With the Intershop/Annuncio offering, suppliers can capitalize on Internet selling opportunities by delivering a customized, profile-driven user experience -- while the buyer is on the site and between purchases."

Together, Annuncio and Intershop will jointly deliver a solution that combines applications in Annuncio's e-Marketing Platform -- Annuncio Live(tm) for campaign automation and Annuncio Bright(tm) for web personalization and e-merchandising -- and Intershop's sell-side e-business application, enfinity. Annuncio Live users on enfinity-driven sites will now be able to determine the effectiveness of a specific campaign on customers' purchase decisions, as well as generate real-time, profile-driven marketing campaigns.

By utilizing the advanced personalization functionality Annuncio Bright offers, enfinity users will be able to dynamically assign pricing based on purchase history and customer profiles and tie this directly back into the marketing campaigns. The Annuncio/Intershop solution will support suppliers selling direct, through marketplaces and exchanges and integrating with brick-and-mortar operations.

Annuncio and Intershop have already partnered in joint customer engagements including Domega International BV, a Holland-based provider of online sites focused on home improvement for consumers and suppliers. The first site, Domega.nl, provides home construction content, materials and tools.

"We were looking for a complete personalized, e-commerce solution," said Aart Van Der Schalk, director Domega International BV. "Our goal is to build strong one-to-one relationships with our customers and provide personalized, online advice based on ongoing dialogue with our customers. The combination of Intershop enfinity and Annuncio Bright fit the bill, allowing us to provide personalized, dynamic e-merchandising with transaction management and rapid product delivery for over 100,000 products."

"Aligning ourselves with the global leader in sell-side e-business applications will give our customers an optimal level of e-commerce and e-marketing functionality," said Didier Moretti, CEO and founder at Annuncio. "Together, Annuncio and Intershop can play a significant role in helping companies more effectively drive e-commerce transactions from initial customer acquisition all the way through to purchase and beyond."

About Intershop Communications, Inc.

Intershop Communications, Inc., is a leading provider of sell-side eBusiness applications for enterprises selling through multiple, complex sales channels. Intershop's feature-rich eBusiness applications enable companies to sell direct, through distributors and marketplaces, and integrate with brick and mortar operations. Specifically designed to support the many ways that organizations sell, Intershop's solutions are designed for quick implementation and seamless integration into existing systems. Intershop provides applications and solutions to some of the world's largest enterprises, including AltaVista, Bosch, Canon USA, Columbia-Tri Star, Compaq, Deutsche Telekom, Electronic Arts, Hewlett-Packard, Kraft, Lufthansa, Mercedes Benz U.S. International, Nortel, PSINet, Shell, Motorola, Sony and Waterstone's. Founded in 1992, Intershop is headquartered in San Francisco with offices in the U.S., Germany, France, Australia, Canada, Brazil, Sweden, Finland, Korea, Hong Kong, Singapore and the United Kingdom and can be found on the World Wide Web at http://www.intershop.com.

About Annuncio Software, Inc.

Annuncio Software provides an industry leading e-marketing platform that enables companies to maximize customer relationships, over time, driving revenues and profitability. The Annuncio e-Marketing Platform provides comprehensive e-marketing functionality, across multiple marketing touch points, allowing business users to easily define, automate and analyze marketing initiatives and personalize websites and web stores. The platform includes Annuncio Live for campaign management and automation and Annuncio Bright for web personalization and e-merchandising. Global 2000 enterprises and leading dot-coms use the platform to deliver effective customer-centric marketing strategies and increase customer life-time-value. Annuncio also provides professional services for marketing, consulting, implementation and customer support. Headquartered in Mountain View, California, Annuncio can be reached on the Web at www.annuncio.com or by calling 650/314-6000 or 877/933-6060.

Annuncio Software, Annuncio e-Marketing Platform, Annuncio Live, and Annuncio Bright are trademarks of Annuncio Software, Inc. Other product or company names used herein may be trademarks of their respective owners.