Annuncio Software Announces Highly Successful Year in Internet Marketing Automation Software Industry.

LOS ALTOS, Calif.--(BUSINESS WIRE)--Jan. 5, 1999--

Company Establishes Early Market Leadership with Strategic

Oracle Partnership, $3.5 Million in Second Round Financing

and Significant Industry Validation

Annuncio Software, a leader in Internet Marketing Automation, today announced a year of high-visibility success in the burgeoning Internet Marketing Automation software industry. Annuncio is poised to become one of the most necessary and prevalent internet marketing solution providers in 1999 by addressing the rapidly growing need for marketing automation as companies use the Internet to gain and retain customers.

Annuncio, publicly launched in November 1998, is aggressively building a leadership position with strong financial rketing application. The company received $3.5 m. Annuncio's fiscal year 1998 success position return on investment (ROI) by cutting down on 1998, the marketing automation market will be oin-depth beta testing.

Early in 1998, Annion (Nasdaq:COMS), Vantive Corporation (Nasdaq:-one sessions to provide strategic input regardinuncio continued to build a solid business infrastructure receiving $3.5 million in funding from investors including Norwest Venture Partners, Advanced Technology Ventures, and individual investors from industry leading companies including PeopleSoft, Oracle and Vantive Corporation. Building on the momentum generated throughout the year, Annuncio made a strong mark in Q4 1998 through its successful corporate debut. Additionally, Annuncio partnered with Oracle's Front Office Division to deliver a new Web-based marketing channel for Oracle's Front Office solution. Integration of Annuncio's solution with Oracle Front Office will enable organizations to achieve a unified view of customer profiles, marketing history, and sales results across multiple deployment and sales channels - including the Internet. Currently, the company has active beta programs underway with leading high-tech, Internet, and financial services companies.

With its tremendous success throughout 1998, Annuncio is positioned to lead the Internet Marketing Automation industry through its unique combination of highly focused internet and integrated marketing automation solutions, strategic industry partnerships, and new customer relationships. Over the next year, Annuncio will continue to focus on developing strategic partnerships and aligning its company and product direction with the needs of internet marketers.

About Annuncio Software, Inc.

Annuncio Software, founded in 1997, develops and markets internet marketing solutions that enable organizations to reliably automate marketing campaigns, dramatically improve marketing results and build long-term, profitable customer relationships. The company is establishing partnerships with key systems integrators, select packaged application and technology vendors and new media agencies, and is building comprehensive consulting and service programs to provide a complete internet marketing solution. Annuncio Software is privately held with principal investors Norwest Venture Partners and Advanced Technology Ventures as well as individual investors from Vantive (Nasdaq:VNTV), Oracle (Nasdaq:ORCL) and PeopleSoft (Nasdaq:PSFT). Headquartered in Los Altos, California, Annuncio can be reached on the World Wide Web at www.annuncio.com or by calling [phone].