Annuncio Offers E-Marketers Choice with New Annuncio ToGo Full-Service Hosting Offering.

Business Editors/High-Tech Writers

MOUNTAIN VIEW, Calif.--(BUSINESS WIRE)--Jan. 10, 2000

New Marketing Service Provider (MSP) Offering Provides Flexibility

Through Combination of Hosting and Full Range of Marketing Services

Annuncio Software, a leading provider of e-marketing automation solutions, today announced a new Marketing Service Provider (MSP) offering for full-service hosting of e-marketing campaign automation.

The Annuncio ToGo(TM) MSP moves beyond traditional Application Service Provider (ASP) offerings by providing systems hosting along with value-added marketing services. Marketers can choose to host Annuncio Live(TM) on a subscription basis and select from a broad set of marketing services including campaign design, production, analysis and data management.

With the addition of the Annuncio ToGo MSP, Annuncio now offers a full range of options for marketers to quickly and effectively automate and manage marketing campaigns -- from in-house implementation to full-service hosting, all using the same market-leading Annuncio Live e-marketing automation solution.

Resource constrained e-marketers are looking for more then just another ASP -- they are looking for value-added services to help them effectively manage their online marketing activities. With Annuncio ToGo, marketers are free to select the mix of services required to meet their individual needs. They can easily leverage Annuncio's e-marketing and operational expertise to help deliver highly effective marketing campaigns or choose to do it themselves.

"We were looking for a full-service hosting solution for our e-marketing campaign initiatives," said Richard Rock, eBay's director of business development. "Annuncio Live provides us with the unique combination of a proven and robust e-marketing solution which is offered in a professionally hosted environment along with top-notch e-marketing campaign services."

"In this rapidly moving market, sophisticated e-marketers realize that effective marketing campaigns require more than simple email communications," said Didier Moretti, CEO and founder of Annuncio Software. "And they need more than ASP hosting services. With Annuncio Live, the Annuncio ToGo MSP provides marketers the unique combination of a proven, full-featured e-marketing solution, with a broad range of value-added marketing services. Marketers can go well beyond email delivery and tracking to easily automate and manage on-going customer interactions, handle dynamic web and email responses and continuously build the unique profiles required to keep contacts engaged with personalized, targeted interactions. Annuncio Live provides this functionality -- through Annuncio ToGo or as an in-house solution."

Marketers who choose to host Annuncio Live through the Annuncio ToGo MSP offering do not have to give up control of their marketing activities. Annuncio ToGo gives them the option to produce and manage their campaigns in-house or to engage experienced Annuncio resources to provide campaign development and production. With Annuncio ToGo, e-marketers also have access to professional creative through experienced interactive marketing agencies partnering with Annuncio. Annuncio's customers have opted for a mix of MSP service options. For example:

--   eBay, the world's leading person-to-person trading community,
     selected the Annuncio ToGo MSP to deliver a robust, end-to-end
     outsourced e-marketing solution with minimal in-house resources.
     The MSP solution includes hosting campaign production and
     management services, as well as campaign creative delivered in
     partnership with FusionDM, an Annuncio interactive agency
     partner.

--   Lucent Technologies Messaging Solutions Group was looking to get
     up and running quickly and selected a hosting only option to
     minimize the need for IT resources. They chose to maintain direct
     control over their e-marketing activities by creating and manage
     their campaigns in-house. These choices allowed Lucent to be up
     and running with results in less then 30 days.

--   Online music retailer ARTISTdirect opted to access Annuncio Live
     through the Annuncio ToGo subscription option for system hosting
     and management. While choosing to create campaigns in-house, its
     Annuncio ToGo MSP mix includes expertise from Annuncio in
     defining campaign templates and assisting and advising
     e-marketing staff.

Along with giving marketers the flexibility to choose between a wide range of hosting and marketing service options, Annuncio provides a smooth and easy path for companies to migrate from MSP hosting to in-house application management. "The ability to easily move from a hosted environment to in-house systems management was key to our decision to work with Annuncio," said Pascal Desmarets, CIO at ARTISTdirect, Inc. "Using the Annuncio Live application in a hosted environment will allow us to make the move to in-house management when the time is right."

"Because each marketing organization is different, offering a wide range of delivery and service options lets marketers more easily deploy a marketing automation solution that best fits their specific business and infrastructure requirements," said Heather Ashton, senior analyst, Hurwitz Group. "Hosted services are ideal for marketing organizations looking to engage in online marketing, but who lack the bandwidth, infrastructure, and/or campaign management and creative resources to support it. By offering the same solution in both a hosted or licensed option, marketers have an alternative to get in the game quickly through hosting knowing there is an easy migration to in-house deployment if and when and it makes sense."

About Annuncio Software, Inc.

Annuncio Software develops and markets e-marketing solutions that enable organizations to rapidly and reliably automate marketing campaigns. Annuncio Live(TM), the only e-marketing automation solution proven to meet the needs of the most sophisticated, demanding online marketers, is used by leading e-businesses including Netscape, eBay, Wells Fargo, Lucent Technologies, E-Stamp, Beyond.com and ArtistDirect.

Annuncio Live allows marketing professionals to easily create and automate high-volume, interactive e-marketing campaigns, view real-time results and build a "live" profile database for use in real-time personalization and permission-based marketing. Annuncio offers comprehensive consulting and service programs to provide a complete e-marketing solution through licensed software or the Annuncio ToGo(TM) Marketing Service Provider (MSP) full-service hosting program.

The company's strategic partnerships include net.Genesis, Oracle, Vantive and interactive marketing agencies. Annuncio is privately held with principal investors Norwest Venture Partners, Advanced Technology Ventures and Mitsubishi Corporation . Headquartered in Mountain View, Annuncio can be reached on the World Wide Web at www.annuncio.com or by calling 650/314-6000.

Note to Editors: Annuncio Software, Annuncio Live, and Annuncio ToGo are trademarks of Annuncio Software, Inc. Other product or company names used herein may be trademarks of their respective owners.