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Annuncio Names Romano Durini Senior Vice President of Field Operations; Former NCR Executive Brings Record of Success Driving Profitable Sales Organizations.


Business Editors/High-Tech Writers

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MOUNTAIN VIEW, Calif.--(BUSINESS WIRE)--May 29, 2001

Annuncio Software(TM) today announced that Romano Ro·ma·no  
n.
A hard, sharp, dry cheese of Italian origin that is made from cow's milk and usually served grated as a garnish.



[Italian, short for (pecorino) romano, Roman (sheep's milk cheese)
 Durini has joined Annuncio's management team as senior vice president of field operations.

Durini previously held leadership positions at NCR (NCR Corporation, Dayton, OH, www.ncr.com) A technology company specializing in financial terminal transactions, retail systems and data warehousing. Until the late 1990s, NCR was heavily invested in the hardware side of the industry, known worldwide as a major manufacturer of computers  over a 23-year period, most recently as general manager and sales director of the Hawaiian Islands and Western Pacific region. His responsibilities at Annuncio will include driving Annuncio's global sales activities, expanding Annuncio's sales channels and building a world-class services organization.

"Romano will be an immediate asset to our management team, and will play a significant role in our current growth strategies," said Didier Moretti, CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board.  of Annuncio. "He understands what it takes to create profitable, winning organizations, proven by his solid track record at NCR establishing consistent sales and revenue growth. His leadership will enable Annuncio to maximize our market opportunity in the U.S. and internationally."

While serving as NCR's general manager and sales director, Durini successfully grew the sales and service organization in an economically challenging market by providing critical enterprise solutions to key global financial institutions. Previous to this role, he served as NCR's vice president of sales where he increased revenue to $65 million in two years penetrating penetrating

breaching the tissues of the body.
 high technology customers with mission critical enterprise applications. Durini also spent five years as vice president for sales and service for NCR's western division, where he was responsible for an operation with revenue exceeding $340 million and 1,400 associates. Under his direction, sales orders The sales order, sometimes abbreviated as SO, is an order received by a business from a customer. A sales order may be for products and/or services. Given the wide variety of businesses, this means that the orders can be fulfilled in several ways.  doubled and revenue increased from $230 million to $340 million.

"Annuncio's software has proven itself to be a valuable solution that helps businesses increase revenue and build stronger customer relationships," said Durini. "With customer relationship management at the top of the corporate and IT priority lists, I see a tremendous opportunity ahead of us, and I look forward to leading Annuncio into its next stage of growth."

Earlier in his career, Durini held numerous sales and sales management Sales Management Role and Goal
Importance of sales management is critical for any commercial organization. Expanding business in not possible without increasing sales volumes, and effective sales management goal is to organize sales team work in such a manner that ensures a
 positions in Silicon Valley and throughout the U.S. He holds a bachelor of science Noun 1. Bachelor of Science - a bachelor's degree in science
BS, SB

bachelor's degree, baccalaureate - an academic degree conferred on someone who has successfully completed undergraduate studies
 degree in business administration from Zurich University, Switzerland.

About Annuncio Software, Inc.

Annuncio Software provides an industry-leading e-Marketing Platform that enables companies to get better results for their marketing dollars and develop long-term Long-term

Three or more years. In the context of accounting, more than 1 year.


long-term

1. Of or relating to a gain or loss in the value of a security that has been held over a specific length of time. Compare short-term.
, profitable customer relationships. The result is higher revenue, lower costs and a better bottom line. The Annuncio e-Marketing Platform includes modules for dialog marketing, web site marketing and analytics that help companies build customer relationships that are proactive, personalized per·son·al·ize  
tr.v. per·son·al·ized, per·son·al·iz·ing, per·son·al·iz·es
1. To take (a general remark or characterization) in a personal manner.

2. To attribute human or personal qualities to; personify.
, ongoing and optimized. The Annuncio e-Marketing Platform enables marketers to manage interactions and campaigns across multiple marketing touch points -- including email, web and offline. Global 1000 enterprises use the Annuncio e-Marketing Platform to implement effective customer-centric marketing strategies that increase customer lifetime value. Annuncio also provides professional services (job) professional services - A department of a supplier providing consultancy and programming manpower for the supplier's products.  for marketing, software implementation and integration. Headquartered in Mountain View, Annuncio can be reached on the Web at www.annuncio.com or by calling 650/314-6000 or 877/933-6060.

Note to Editors: Annuncio Software and Annuncio e-Marketing Platform are trademarks of Annuncio Software, Inc. Other product or company names used herein may be trademarks of their respective owners.

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Publication:Business Wire
Date:May 29, 2001
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