Annuncio Live Helps Dell Deliver More Relevant, Personalized Customer Communications; E-Marketing Automation an Important Component of Dell's Strategy.Business Editors & Technology Writers MOUNTAIN VIEW, Calif.--(BUSINESS WIRE)--April 10, 2000 Annuncio Software(TM), a provider of e-marketing automation software and services, today announced that Dell Computer Corporation (company) Dell Computer Corporation - One of the biggest US manufacturers of IBM PC compatibles. "From notebooks to networks", their slogan says. http://us.dell.com. (Nasdaq:DELL) selected Annuncio Live(TM) to automate e-marketing campaigns for its Home and Small Business Group. Dell is using Annuncio Live to enhance relationships with its customers and prospects by delivering personalized per·son·al·ize tr.v. per·son·al·ized, per·son·al·iz·ing, per·son·al·iz·es 1. To take (a general remark or characterization) in a personal manner. 2. To attribute human or personal qualities to; personify. , permission-based communications. Dell selected Annuncio for its robust campaign management solution, which can easily be integrated with Dell's existing customer relationship management (CRM (Customer Relationship Management) An integrated information system that is used to plan, schedule and control the presales and postsales activities in an organization. ) systems. Using Annuncio Live, Dell is managing and executing multiple campaigns throughout its Home and Small Business Group. "We believe adding an e-business leader like Dell to our customer base is further evidence that e-marketing solutions are playing an important role in helping companies promote more effective and personal communications with customers," said Didier Moretti, CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of Annuncio. Annuncio Live enables companies to personalize communications and offers with their customers, leading to long-term, profitable relationships. It helps companies initiate a broad range of proactive customer interactions, act quickly to capitalize on Cap´i`tal`ize on` v. t. 1. To turn (an opportunity) to one's advantage; to take advantage of (a situation); to profit from; as, to capitalize on an opponent's mistakes s>. market opportunities and measure the effectiveness of marketing activities in real time, thus allowing them to identify strategies to optimize their on-going marketing efforts. Annuncio provides its e-marketing solutions to businesses in the e-commerce, retail, financial services The examples and perspective in this article or section may not represent a worldwide view of the subject. Please [ improve this article] or discuss the issue on the talk page. , technology and communications industries with customers including eBay, Tower Records, Wells Fargo Wells Fargo armored carriers of bullion. [Am. Hist.: Brewer Dictionary, 1147] See : Protectiveness Wells Fargo company that handled express service to western states; often robbed. [Am. Hist. , Netscape and Lucent. About Annuncio Software, Inc. Annuncio Software provides customer interaction software and services that enable companies to turn prospects into customers and build long-term, personalized relationships that drive revenues and profitability. The Annuncio suite of e-marketing applications allows business users to define, automate and analyze personalized marketing Personalized marketing (also called personalization, and sometimes called one-to-one marketing) is an extreme form of product differentiation. Whereas product differentiation tries to differentiate a product from competing ones, personalization tries to make a unique product campaigns and merchandising programs. Companies ranging from Internet startups to global enterprises use the Annuncio suite of e-marketing applications to initiate a broad range of proactive customer interactions and act quickly to capitalize on market opportunities. Annuncio also provides professional services (job) professional services - A department of a supplier providing consultancy and programming manpower for the supplier's products. for marketing consulting, implementation services and customer support and Annuncio ToGo(TM), a full-service hosting option that offers Annuncio Live on a hosted basis. Headquartered in Mountain View, California For the census-designated place, see Mountain View, Contra Costa County, California. For other places called "Mountain View", see . Mountain View is a city in Santa Clara County, in the U.S. state of California. The city gets its name from the views of the Santa Cruz Mountains. , Annuncio can be reached on the World Wide Web at www.annuncio.com or by calling 650/314-6000. About Dell Computer Dell Computer Corporation is the world's leading direct computer systems company, based on revenues of $25.3 billion for the past four quarters, and is a premier provider of products and services required for customers to build their Internet infrastructures. The company ranks No. 56 on the Fortune 500, No. 210 on the Fortune Global 500 and No. 3 on the Fortune "most admired" lists of companies. Dell designs, manufactures and customizes products and services to customer requirements, and offers an extensive selection of software and peripherals. Information on Dell and its products can be obtained on the World Wide Web at www.dell.com. Annuncio Software, Annuncio Live, and Annuncio ToGo are trademarks of Annuncio Software, Inc. Other product or company names used herein may be trademarks of their respective owners. |
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