Annuncio Live Enhances eBay Customer Experience Through Automated E-Marketing Programs.Business Editors/High-Tech Writers MOUNTAIN VIEW, Calif.--(BUSINESS WIRE)--Jan. 10, 2000 Annuncio Software, a leading provider of e-marketing automation solutions, today announced that eBay, the world's largest personal online trading community An online trading community exists to provide its members with a structured method for trading, bartering, or selling goods or services. These communities often have forums and chatrooms designed to facilitate communication between the members. , has selected Annuncio Live(TM) for delivery of e-marketing programs designed to enhance and build customer relationships with its community. eBay has been using Annuncio Live since September 1999 to reach out to its community members with updates on upcoming special events and information of specific interest to them. Annuncio Live is helping eBay provide a greater level of service to its customers by delivering personalized per·son·al·ize tr.v. per·son·al·ized, per·son·al·iz·ing, per·son·al·iz·es 1. To take (a general remark or characterization) in a personal manner. 2. To attribute human or personal qualities to; personify. , targeted communications. eBay customers are able to quickly learn about relevant activities and items for sale based on personal profiles built and managed through Annuncio Live. eBay selected Annuncio Live because it offered the functionality they needed to handle more than just simple email interactions and click-though tracking. With Annuncio Live, eBay is able to automate To turn a set of manual steps into an operation that goes by itself. See automation. and manage the personalized series of web and email interactions needed to effectively engage customers, no matter how complex the transaction. "For traders Traders Individuals who take positions in securities and their derivatives with the objective of making profits. Traders can make markets by trading the flow. When they do this, their objective is to earn the bid/ask spread. who choose to receive email communication from eBay, our work with Annuncio will allow us to provide more compelling information, giving them the latest updates on new services or the availability of items available for sale on the site," said Jim Davis, eBay's vice president of marketing. "We are continually looking for Looking for In the context of general equities, this describing a buy interest in which a dealer is asked to offer stock, often involving a capital commitment. Antithesis of in touch with. new ways to keep our passionate worldwide community of traders up to date with all that's happening at eBay, and Annuncio is helping us do just that." "eBay's decision to use Annuncio Live as a touch-point for its millions of registered users demonstrates that e-marketing automation is critical for deepening deep·en tr. & intr.v. deep·ened, deep·en·ing, deep·ens To make or become deep or deeper. Noun 1. deepening - a process of becoming deeper and more profound customer relationships," said Didier Moretti, CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of Annuncio Software. "This win reinforces our value proposition to e-businesses who are looking to experience a rapid return on marketing investment." Annuncio Live allows companies to create and continuously monitor and tailor campaigns to provide individual customers with information that is targeted specifically to them. The solution goes well beyond basic email delivery and tracking to provide on-going, value-added interactions through a combination of email, Web and traditional media. Annuncio Live makes sophisticated relationship management easy by helping e-marketers define and manage these on-going communications in the most demanding marketing environments. About Annuncio Software, Inc. Annuncio Software develops and markets e-marketing solutions that enable organizations to rapidly and reliably automate marketing campaigns. Annuncio Live(TM), the only e-marketing automation solution proven to meet the needs of the most sophisticated, demanding online marketers, is used by leading e-businesses including Netscape, eBay, Wells Fargo Wells Fargo armored carriers of bullion. [Am. Hist.: Brewer Dictionary, 1147] See : Protectiveness Wells Fargo company that handled express service to western states; often robbed. [Am. Hist. , Lucent Technologies, E-Stamp, Beyond.com and ArtistDirect. Annuncio Live allows marketing professionals to easily create and automate high-volume, interactive e-marketing campaigns, view real-time results and build a "live" profile database for use in real-time personalization Custom tailoring information to the individual. On the Web, personalization means returning a page that has been customized for the user, taking into consideration that person's habits and preferences. and permission-based marketing. Annuncio offers comprehensive consulting and service programs to provide a complete e-marketing solution through licensed software or the Annuncio ToGo(TM) Marketing Service Provider (MSP (1) (Management Service Provider or Managed Service Provider) An organization that manages a customer's computer systems and networks which are either located on the customer's premises or at a third-party datacenter. ) full-service hosting program. The company's strategic partnerships include net.Genesis, Oracle, Vantive and interactive marketing agencies. Annuncio is privately held with principal investors Norwest Venture Partners, Advanced Technology Ventures and Mitsubishi Corporation Mitsubishi Corporation (三菱商事株式会社 . Headquartered in Mountain View, Annuncio can be reached on the World Wide Web at www.annuncio.com or by calling 650/314-6000. Note to Editors: Annuncio Software, Annuncio Live, and Annuncio ToGo are trademarks of Annuncio Software, Inc. Other product or company names used herein may be trademarks of their respective owners. |
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