Annuncio Live 2 Raises the Bar for Sophisticated, High-Volume e-Marketing; Annuncio Live 2 Delivers Unmatched Ease-of-Use, Reliability and Scalability.Business/Technology Editors MOUNTAIN VIEW, Calif.--(BUSINESS WIRE)--Feb. 22, 2000 Annuncio Software, the leading provider of e-marketing automation software and services, today announced the general availability of Annuncio Live(tm) 2. This release advances the state of e-marketing automation by providing unmatched ease-of-use, reliability and scalability for sophisticated, high-volume e-marketing initiatives. Annuncio Live 2 offers enhanced functionality for managing the entire e-marketing process, including campaign design and execution, audience segmentation and personalization Custom tailoring information to the individual. On the Web, personalization means returning a page that has been customized for the user, taking into consideration that person's habits and preferences. , and reporting and results measurement. Annuncio's proven solution is being used by leading dot.com and Global 2000 companies such as eBay, Wells Fargo Wells Fargo armored carriers of bullion. [Am. Hist.: Brewer Dictionary, 1147] See : Protectiveness Wells Fargo company that handled express service to western states; often robbed. [Am. Hist. , Netscape, Lucent Technologies, ARTISTdirect and Tower Records. "We have been using Annuncio Live since October to provide automated au·to·mate v. au·to·mat·ed, au·to·mat·ing, au·to·mates v.tr. 1. To convert to automatic operation: automate a factory. 2. e-marketing campaigns to auto dealerships across the U.S.," said John Boas Bo·as , Franz 1858-1942. German-born American anthropologist who emphasized the systematic analysis of culture and language structures. , president of 6Gear, a leading automotive e-business services provider. "Annuncio Live 2 is a market-leading solution that combines the two key components we require for satisfying the dealerships' needs and providing true 1-to-1 marketing services: an extremely sophisticated campaign management engine matched with a highly scalable back-end implementation system. Annuncio Live 2 makes it easier than ever for us to quickly create and launch campaigns for each of our customers, including e-newsletters, real-time 1. real-time - Describes an application which requires a program to respond to stimuli within some small upper limit of response time (typically milli- or microseconds). Process control at a chemical plant is the classic example. surveys, sweepstakes sweepstakes, contest or race, usually a horse race, on which a lottery is run. Prizes are awarded to the holders of winning tickets. In the case of a horse race, the draw is made from the names of all the horses entered in the race and vast numbers of blanks. promotions and automated messaging. The new version also lets us make changes to campaigns on-the-fly, which will help to maximize targeting, responsiveness and overall marketing effectiveness Marketing Effectiveness is the function of improving how marketers go to market with the goal of optimizing their marketing spend to achieve even better results for both the short-term and long-term. Also related to Marketing ROI and Return on Marketing Investment (ROMI). ."
Annuncio Live 2 Highlights:
--High-Impact Web Documents - Marketers creating high-impact web
documents can now do so with just a few clicks. Dynamically
merging standard web site templates with campaign web documents
makes it easier to create and maintain consistent, high quality
web documents throughout a campaign. Users also have more control
over document formatting including fonts and images, allowing
them to create sharp, professional pages.
--Sophisticated Relationship Management - Marketers can easily
create and manage recurring marketing programs including welcome
campaigns, birthday campaigns, and cross-sell and up-sell
programs. By linking multiple active campaigns, marketing
professionals have the ability to learn more about their
customers and tailor future campaigns based on this aggregated
information providing greater value to each individual customer.
--Easy Customer Data Exchange - Marketers can leverage critical
customer information, importing external customer data for use in
Annuncio Live 2 campaigns, and exporting customer data for use in
offline campaigns such as traditional direct mail.
--Enhanced Response Capability - Marketers can make real-time
changes to live campaigns, allowing them to react quickly to
customer responses and adjust messages and offers accordingly
without having to pause current email jobs or web pages being
served by the campaign.
--Unparalleled Reliability - The Watchdog utility monitors the
system and notifies the designated person(s) by email or pager if
there are any problems occurring with the system. The Control
Center utility shows real-time status of email jobs and scheduled
events. Together, these utilities give administrators the ability
to make corrections immediately and confidence that their
campaigns are up and running in demanding 24x7 environments.
"This next generation of Annuncio Live further strengthens our ability to help dot.com and Global 2000 organizations execute permission-based marketing, build long-term Long-term Three or more years. In the context of accounting, more than 1 year. long-term 1. Of or relating to a gain or loss in the value of a security that has been held over a specific length of time. Compare short-term. profitable customer relationships and dramatically improve sales and marketing results," said Kim Weins, vice president of product marketing at Annuncio. "Annuncio Live 2 gives marketing professionals a powerful, yet easy-to-use solution to help them deliver on the promise of e-marketing." Hardware and Software Requirements Annuncio Live 2 runs on a Java client and the campaign server is available for either Sun Solaris or Windows NT (Windows New Technology) A 32-bit operating system from Microsoft for Intel x86 CPUs. NT is the core technology in Windows 2000 and Windows XP (see Windows). Available in separate client and server versions, it includes built-in networking and preemptive multitasking. operating environments In computing, an operating environment is the environment in which users run programs, whether in a command line interface, such as in MS-DOS or the Unix shell, or in a graphical user interface, such as in the Macintosh operating system. . Annuncio Live 2 supports both Oracle and Microsoft SQL Server A relational DBMS from Microsoft that is a major component of the Windows Server System. It is Microsoft's high-end client/server database and is closely integrated with Microsoft Visual Studio and the Microsoft Office System. databases. Pricing and Availability Annuncio Live 2 is available now and pricing starts in the $150,000 range. It is also available through the Annuncio ToGo hosting program along with a full menu of marketing services. About Annuncio Software, Inc. Annuncio Software develops and markets e-marketing software and services that enable organizations to rapidly and reliably automate To turn a set of manual steps into an operation that goes by itself. See automation. marketing campaigns. Annuncio Live(tm), the only e-marketing automation solution proven to meet the needs of the most sophisticated, demanding online marketers, is used by leading e-businesses including Netscape, eBay, Wells Fargo, Lucent Technologies, Tower Records and NBCi. Annuncio Live allows marketing professionals to easily create and automate interactive e-marketing campaigns, view real-time results and build a "live" profile database for use in real-time personalization and permission-based marketing. Annuncio offers comprehensive consulting and service programs to provide a complete e-marketing solution through licensed software or the Annuncio ToGo(tm) Marketing Service Provider (MSP (1) (Management Service Provider or Managed Service Provider) An organization that manages a customer's computer systems and networks which are either located on the customer's premises or at a third-party datacenter. ) full-service hosting program. The company's strategic partnerships include net.Genesis, Oracle, Vantive and interactive marketing agencies. Annuncio is privately held with principal investors Norwest Venture Partners, Advanced Technology Ventures and Mitsubishi Corporation Mitsubishi Corporation (三菱商事株式会社 . Headquartered in Mountain View, California For the census-designated place, see Mountain View, Contra Costa County, California. For other places called "Mountain View", see . Mountain View is a city in Santa Clara County, in the U.S. state of California. The city gets its name from the views of the Santa Cruz Mountains. , Annuncio can be reached on the World Wide Web at www.annuncio.com or by calling (650) 314-6000. Annuncio Software, Annuncio Live, Watchdog, Control Center and Annuncio ToGo are trademarks of Annuncio Software, Inc. Other product or company names used herein may be trademarks of their respective owners. |
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