Annuncio Launches Agency Program with Premier Marketing Agencies and Interactive Integrators.

Business Editors/High-Tech Writers

MOUNTAIN VIEW, Calif.--(BUSINESS WIRE)--May 15, 2000

Program Combines Marketing Strategy and Creative with Proven Campaign

Automation for Delivery of Effective e-Marketing

Annuncio Software, a leading provider of e-marketing software and services, today announced the Annuncio Agency Program, offering independent marketing and advertising agencies, marketing consultants and interactive integrators access to proven e-marketing technology for their clients. The program enables members to offer comprehensive e-marketing capabilities to their clients by bringing together Annuncio Live(TM), Annuncio's campaign automation solution, with professional marketing strategy and services, and to help their clients build long-term, personalized relationships with their customers. Charter program members include Leapnet, Godbe Communications, Halleck, Pickett Advertising, Bluedot.com, Donnelley Marketing, an infoUSA Company, and S4i.

"By partnering with Annuncio, we are able to deliver a fully integrated marketing approach to our B2B and B2C clients," said Bryan Godbe, president of Godbe Communications, an integrated advertising, e-marketing and marketing communications agency. "Leveraging Annuncio's robust e-marketing solution lets us help our clients deliver effective campaigns to grow and retain their most valuable customers and increase customer lifetime value."

Agency members receive a full range of training, tools and support to help them offer dynamic e-marketing campaigns to their clients. The tiered program allows members to determine what level of service they want to provide their clients, including development of e-marketing campaign strategies, delivery of creative content and services and production of e-marketing campaigns using Annuncio Live. Through the Annuncio Agency Program, members can pursue new client opportunities and provide valuable new services and solutions to existing clients.

"Annuncio Live enables marketers to begin the process of building customer dialogues and relationships -- listening, learning, differentiating, adapting and responding to customer needs," said Ole Kahrs, executive director of strategy and business development for Leapnet, who helps companies build one-to-one relationships with their customers. "By partnering with Annuncio, we can easily produce sophisticated e-marketing campaigns for our clients."

"Annuncio continues to perfect the art of helping companies build personal relationships with their most valuable customers," said Didier Moretti, CEO of Annuncio. "Our commitment to partner with premier marketing agencies and interactive integrators creates valuable synergy for our customers. Together, we can deliver leading-edge e-marketing services and solutions to help e-businesses effectively reach and retain customers."

The Annuncio Agency Program offers membership to a wide variety of marketing providers including:

--  Interactive Agencies
--  Direct Marketing Agencies
--  Database Marketing Agencies
--  Traditional Advertising Agencies
--  Marketing Consultants
--  Interactive Integrators

About Annuncio Software, Inc.

Annuncio Software provides customer interaction software and services that enable companies to turn prospects into customers and build long-term, personalized relationships that drive revenues and profitability. The Annuncio suite of e-marketing applications allows business users to define, automate and analyze personalized marketing campaigns and merchandising programs and easily personalize websites and web stores. Companies ranging from Internet startups to global enterprises use the Annuncio suite of e-marketing applications to initiate a broad range of proactive customer interactions and act quickly to capitalize on market opportunities. Annuncio also provides professional services for marketing consulting, implementation services and customer support and Annuncio ToGo(TM), a full-service hosting option that offers Annuncio Live on a hosted basis. Headquartered in Mountain View, California, Annuncio can be reached on the World Wide Web at www.annuncio.com or by calling 650/314-6000.

Note to Editors: Annuncio Software, Annuncio Live, and Annuncio ToGo are trademarks of Annuncio Software, Inc. Other product or company names used herein may be trademarks of their respective owners.