Annuncio Hosts Virtual Customer Council; Three-Part Series Offers Online Forum for Marketers to Learn Best Practices and Product Advancements.

Business Editors/High-Tech Writers

MOUNTAIN VIEW, Calif.--(BUSINESS WIRE)--Nov. 27, 2001

Annuncio Software today announced that it held its annual Customer Council online for the first time in the company's history. Annuncio opted to host this customer event, which was covered in three virtual sessions over a six-week period, online this year as a creative approach to address its customers' need to tighten travel budgets and balance the greater demands for their time. Annuncio used its own technology solution, the Annuncio Marketing Platform, to automate the entire event process including email invitations, online registration, confirmation messages, reminder emails and online surveys following the sessions. Leading customers including Charles Schwab, Dell Computers, New York Times Digital, Shutterfly, TheStreet.com and Tower Records attended the sessions to learn the latest trends and best practices in marketing automation, as well as receive an early look at Annuncio's next product release.

"Tower Records' online business is booming, in large part because of creative, well-planned marketing efforts," said Russ Eisenman, director of marketing and business development at Tower Records. "Our customers have grown to expect meaningful communications that enrich their online shopping experience. Annuncio's online Customer Council has a valuable and convenient way to pick up new tips and tricks for keeping our marketing outreach fresh and engaging."

The Customer Council series explored topics such as viral marketing, lead management and closed loop reporting. Customers received a preview of new capabilities in release 4.0 of the Annuncio Marketing Platform, to be announced early next year. Attendees also learned helpful technical tips to integrate and customize Annuncio's solution for maximum marketing results.

"Marketing is rapidly evolving as marketers and customers grow increasingly sophisticated," said Didier Moretti, CEO of Annuncio. "Now more than ever, companies must meet customers' high expectations for personalized, targeted communications. We encourage our customers to attend our online Customer Council events in order to take advantage of our deep expertise in marketing and to learn perspectives of other marketers. This is an excellent way to stay ahead of the curve with the latest marketing tools and techniques."

About Annuncio Software, Inc.

Annuncio Software provides an industry-leading marketing automation solution that enables companies to get better results for their marketing dollars and develop long-term, profitable customer relationships. The result is higher revenue, lower costs and a better bottom line. The Annuncio Marketing Platform includes modules for dialog marketing, web site marketing and analytics that help companies build customer relationships that are proactive, personalized, ongoing and optimized. The Annuncio Marketing Platform enables marketers to manage interactions and campaigns across multiple marketing touch points - including e-mail, web and offline. Global 1000 enterprises use the Annuncio Marketing Platform to implement effective customer-centric marketing strategies that increase customer lifetime value. Annuncio also provides professional services for marketing, software implementation and integration. Headquartered in Mountain View, California, Annuncio can be reached on the Web at www.annuncio.com or by calling 650/314-6000 or 877/933-6060.

Note to Editors: Annuncio Software and Annuncio Marketing Platform are trademarks of Annuncio Software, Inc. Other product or company names used herein may be trademarks of their respective owners.