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Annuncio Forms Alliance Partnership with iXL; Combined Solution Helps Fortune 1000 Organizations Build Personalized Customer Relationships.


Business Editors/High-Tech Writers

MOUNTAIN VIEW, Calif.--(BUSINESS WIRE)--Jan. 30, 2001

Annuncio Software(TM) today announced an alliance with leading global consulting firm Noun 1. consulting firm - a firm of experts providing professional advice to an organization for a fee
consulting company

business firm, firm, house - the members of a business organization that owns or operates one or more establishments; "he worked for a
, iXL (Nasdaq:IIXL). The alliance combines Annuncio's e-marketing platform with iXL's proven e-business strategy and systems integration services, helping companies build customer-centric solutions that deliver long term, profitable relationships. Annuncio and iXL have already successfully collaborated on solutions for Dell Computer Corporation (company) Dell Computer Corporation - One of the biggest US manufacturers of IBM PC compatibles.

"From notebooks to networks", their slogan says.

http://us.dell.com.
.

"iXL's vision and depth of technology skills helped us to identify that Annuncio's solutions could meet our immediate needs for e-marketing," said Rich Lloyd, online e-circulation manager for Dell Home Systems. "With iXL and Annuncio working together, we were able to leverage expertise and robust e-marketing solutions to build long-term, personalized per·son·al·ize  
tr.v. per·son·al·ized, per·son·al·iz·ing, per·son·al·iz·es
1. To take (a general remark or characterization) in a personal manner.

2. To attribute human or personal qualities to; personify.
 relationships with our clients."

Under the terms of the agreement, iXL is adding Annuncio's e-marketing platform as a strategic piece of its enterprise relationship management (ERM (Enterprise Relationship Management) An umbrella term with many shades of meaning over the years. It may refer to the management of information from any or all of an organization's customers, suppliers, business partners and employees. ) global solutions offering, and will provide implementation and professional services (job) professional services - A department of a supplier providing consultancy and programming manpower for the supplier's products.  for its clients. The companies will also pursue joint marketing and sales activities.

"Annuncio stands out as a major player in the eCRM market," said Lorin Coles, senior vice president for iXL Alliances. "We recognize the need to include powerful customer relationship capabilities as part of our ERM solutions, giving our clients access to the best in automated Web-enabled personalization and campaign management. Our partnership with Annuncio allows our consultants to tap into Annuncio's breadth of marketing breadth of market

The underlying strength of stock market movements in an upward or a downward direction. Determining breadth of market is important to technical analysts when they forecast whether a given market movement is likely to persist.
 knowledge and pass that on to our clients."

While Annuncio and iXL have already collaborated on eCRM solutions for customers such as Dell Computer Corporation, this alliance enhances Annuncio's implementation capabilities and extends its reach into Fortune 1000 organizations. The companies will continue to jointly target new customers that will benefit from the combined solution offerings.

In support of the Alliance Partnership, more than 25 iXL consultants will undergo Annuncio training this year. The training program will provide iXL consultants with the knowledge required to successfully architect and implement Annuncio's solutions.

"iXL is a proven leader in e-business best practices," said Didier Moretti, CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board.  of Annuncio. "By bringing together the strengths of our technology and the proven strategy and integration expertise provided by iXL, we can ensure that joint customers have the full-service eCRM solutions necessary to meet their business requirements."

About Annuncio Software, Inc.

Annuncio Software provides an industry leading e-Marketing Platform that enables companies to deliver more revenue from their marketing dollars and build satisfied, loyal customer relationships that drive revenue and profitability. The Annuncio e-Marketing Platform provides comprehensive e-marketing functionality, across multiple marketing touch points, allowing business users to easily define, automate and analyze marketing campaigns and personalize web sites and web stores. The platform includes Annuncio Live for campaign management and automation and Annuncio Bright for web personalization and e-merchandising. Global 1000 enterprises and established e-commerce companies use the platform to deliver effective customer-centric marketing strategies and increase customer life-time-value. Annuncio also provides professional services for marketing, consulting, implementation and customer support. Headquartered in Mountain View, California For the census-designated place, see Mountain View, Contra Costa County, California. For other places called "Mountain View", see .
Mountain View is a city in Santa Clara County, in the U.S. state of California. The city gets its name from the views of the Santa Cruz Mountains.
, Annuncio can be reached on the Web at www.annuncio.com or by calling 650/314-6000 or 877/933-6060.

About iXL

iXL is a global consulting firm that helps companies use the power of emerging technologies and advanced business strategy to build stronger, more profitable relationships with their customers, employees and business partners. iXL has done this successfully for some of the world's leading companies, including AIG AIG addressee indicator group (US DoD)
AIG American International Group, Inc
AiG Answers in Genesis (religious group in defense of Scripture)
AIG Artificial Intelligence Group
AIG Australian Industry Group
, , BellSouth, British Airways British Airways
 in full British Airways PLC

International passenger airline based in London. In 1936 British Airways Ltd. was founded through the merger of three smaller airlines.
, Chase, Citicorp, Coca-Cola, Delta Air Lines, FedEx, First Union, Fleet, GE, LloydsTSB, and Virgin, via its Enterprise Accounts, Travel/Transportation, Financial Services The examples and perspective in this article or section may not represent a worldwide view of the subject.
Please [ improve this article] or discuss the issue on the talk page.
 and Retail/Consumer Packaged Goods Noun 1. packaged goods - groceries that are packaged for sale
foodstuff, grocery - (usually plural) consumer goods sold by a grocer

plural, plural form - the form of a word that is used to denote more than one
 groups. For more information, visit www.ixl.com.

Note to Editors: Annuncio Software, Annuncio e-Marketing Platform, Annuncio Live, and Annuncio Bright are trademarks of Annuncio Software, Inc. Other product or company names used herein may be trademarks of their respective owners.
COPYRIGHT 2001 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2001, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Jan 30, 2001
Words:629
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