Annuncio CEO Addresses How to Increase Customer Loyalty Through Effective Internet Marketing Campaigns.

LOS ALTOS, Calif.--(BUSINESS WIRE)--Feb. 26, 1999--

Annuncio and Netscape Discuss Personalized, One-to-One Marketing

Campaigns at DMA Net.Marketing Conference

Annuncio Software, a leader in Internet Marketing Automation, and customer, Netscape Communications Corporation (Nasdaq:NSCP), home to Netscape Netcenter, one of the industry's top portal sites, will address how companies can effectively build customer loyalty through personalized, one-to-one marketing, at The DMA net.marketing Conference & Exhibition.

In a session titled: "Building Loyalty -- One Customer at a Time," Annuncio and Netscape will discuss how Netscape is implementing targeted online marketing promotions and interactions to increase customer loyalty and satisfaction for its Netscape Netcenter portal, and demonstrate how marketing automation technology can help achieve these goals.

In addition, Annuncio will be offering sneak-peak demonstrations of AnnuncioLive(TM), its premier Internet marketing automation solution. Taking place Feb. 28-March 2, The DMA net.marketing Conference is the only Web conference designed exclusively for direct marketing professionals. -0-

WHAT:     Speaker Presentation: "Building Loyalty -- One Customer at a
          Time"

WHO:      Annuncio Software, Didier Moretti, President and CEO
          Netscape Communications Corporation, Jane Smith, Group
          Manager, Netcenter Membership Marketing

WHEN:     Monday, March 1: 2:15-3:15 p.m.

BOOTH NO.:ANNUNCIO BOOTH NO. 445

          General Exhibition Hours:
          Sunday, Feb. 28: 4:30-6:00 p.m.
          Monday, March 1: 10:00 a.m.-6:00 p.m.
          Tuesday, March 2: 9:45-11:30 a.m. & 1:00-5:00 p.m.

WHERE:    The DMA net.marketing Conference & Exhibition
          Century Plaza Hotel & Tower
          Los Angeles
          310/277-2000

CONTACT:  If you need additional information or have any questions,
          please call Phoebe Berline, The Horn Group,
          [e-mail], 415/905-4038.

-0-

Annuncio and Netscape will address the issues that matter most to online direct marketers, including how to efficiently and effectively build loyalty with millions of customers through personalized, one-to-one promotions and interactions.

The session will also cover permission-based marketing techniques, the importance of real-time tracking and reporting in the online marketing environment, as well as the value of on-going customer profile development and real-time access to information for segmentation and personalization.

"Netscape is one of todays savviest interactive marketers and can share with attendees how marketing automation technology is an integral part of its direct marketing strategy for building loyal customer relationships with its millions of Netcenter members," said Annuncio CEO Didier Moretti.

"Marketing automation allows direct marketers to leverage the power of the Internet and increase marketing results through targeted, real-time Internet campaigns."

Annuncio Live(TM) applies direct marketing methodologies to the real-time, interactive capabilities of the Internet, making it the solution of choice for todays interactive marketers. It offers the scalability, reliability and availability that online direct marketers demand.

Annuncio Live(TM) enables marketing professionals to create and manage Internet and integrated marketing campaigns from their desktop, automate the execution and personalization of those campaigns, view real-time results and build contact profiles for more targeted, content-relevant communications. The end result is stronger, more profitable long-term customer relationships and significantly improved marketing return on investment.

About Netscape Netcenter

Netscape Netcenter is Netscape's fast-growing portal site, with over 10 million members Netcenter provides users with a home base on the Internet. Netscape Netcenter provides users with smart tools and services that empower users to take charge of their Internet experience.

From Netcenter, users can navigate the Internet, access a broad range of consumer and business content and services and communicate with others online. The site includes 18 content channels and a set of leading-edge services, including Netscape-branded Search, Netscape Contact, SmartUpdate, Software Download, Member Directory, My Netscape personalization service and WebMail.

About Annuncio Software, Inc.

Annuncio Software, founded in 1997, develops and markets Internet marketing solutions that enable organizations to reliably automate marketing campaigns, dramatically improve marketing results and build long-term, profitable customer relationships. The company is establishing partnerships with key systems integrators, select packaged application and technology vendors and new media agencies, and is building comprehensive consulting and service programs to provide a complete Internet marketing solution.

Annuncio Software is privately held with principal investors Norwest Venture Partners and Advanced Technology Ventures as well as individual investors from Vantive (Nasdaq:VNTV), Oracle (Nasdaq:ORCL) and PeopleSoft (Nasdaq:PSFT). Headquartered in Los Altos, Annuncio can be reached on the World Wide Web at www.annuncio.com or by calling 650/314-6000.

Note to Editors: Netscape, Netscape Navigator, Netscape Certificate Server, Netscape FastTrack Server, Netscape ONE, SuiteSpot and the Netscape N and Ship's Wheel logos are registered trademarks of Netscape Communications Corporation in the United States and other countries. Other Netscape logos, product names, and service names are also trademarks of Netscape Communications Corporation, which may be registered in other countries.