Annuncio Broadens Product Line with Acquisition of brightinfo.com; Offers Combination of E-Marketing, E-Merchandising and Personalization.Business Editors/High-Tech Writers MOUNTAIN VIEW, Calif.--(BUSINESS WIRE)--March 6, 2000 Annuncio Software, a provider of e-marketing automation software and services, today announced the acquisition of privately-held brightinfo.com, a provider of online merchandising merchandising Element of marketing concerned especially with the sale of goods and services to customers. One aspect of merchandising is advertising, which aims to capture the interest of the segment of the population most likely to buy the product. and personalization Custom tailoring information to the individual. On the Web, personalization means returning a page that has been customized for the user, taking into consideration that person's habits and preferences. applications for marketing professionals. Annuncio's e-marketing automation solution, Annuncio Live(TM), helps e-businesses automate To turn a set of manual steps into an operation that goes by itself. See automation. and personalize per·son·al·ize tr.v. per·son·al·ized, per·son·al·iz·ing, per·son·al·iz·es 1. To take (a general remark or characterization) in a personal manner. 2. To attribute human or personal qualities to; personify. their marketing programs and campaigns. brightinfo.com provides an online merchandising and personalization solution that allows marketers to provide targeted offers and content to web site and web storefront visitors. Together, these solutions give marketing professionals a comprehensive e-marketing platform for campaign management, e-merchandising and personalization. Annuncio Live enables marketing professionals to design, automate, personalize and analyze marketing campaigns using internet and traditional channels. The brightinfo.com solution complements Annuncio Live by providing online merchandising and personalization capabilities for targeting offers and content to web site and web storefront visitors. With the brightinfo.com solution marketers can:
-- Implement a wide variety of pre-defined merchandising campaigns
including cross-sell and up-sell promotions, personalized product
assortments, impulse buy promotions, and holiday and gift
promotions
-- Apply merchandising rules across product lines and customer
segments
-- Segment web site visitors into target groups
-- Personalize offers and content based on customer profiles and web
site behavior
-- Analyze results and refine campaigns in real time
-- Automate the assembly and delivery of offers and content into the
existing web site or web storefront
The combined solution will enable e-marketers to reach prospects and customers with targeted messages and draw them back to their web site for personalized per·son·al·ize tr.v. per·son·al·ized, per·son·al·iz·ing, per·son·al·iz·es 1. To take (a general remark or characterization) in a personal manner. 2. To attribute human or personal qualities to; personify. shopping experiences. By personalizing an integrated series of customer interactions, marketers can drive repeat visits and turn prospects into customers. They can then test and measure the effectiveness of their marketing activities in real time, allowing them to identify successful strategies to optimize optimize - optimisation their marketing efforts. About Annuncio Software, Inc. Annuncio Software provides customer interaction software and services that enable companies to turn prospects into customers and build long-term, personalized relationships that drive revenues and profitability. The Annuncio suite of e-marketing applications allows business users to define, automate and analyze personalized marketing Personalized marketing (also called personalization, and sometimes called one-to-one marketing) is an extreme form of product differentiation. Whereas product differentiation tries to differentiate a product from competing ones, personalization tries to make a unique product campaigns and merchandising programs. Companies ranging from internet startups to global enterprises use the Annuncio suite of e-marketing applications to initiate a broad range of proactive customer interactions and act quickly to capitalize on Cap´i`tal`ize on` v. t. 1. To turn (an opportunity) to one's advantage; to take advantage of (a situation); to profit from; as, to capitalize on an opponent's mistakes s>. market opportunities. Annuncio also provides professional services (job) professional services - A department of a supplier providing consultancy and programming manpower for the supplier's products. for marketing consulting, implementation services and customer support and Annuncio ToGo(TM), a full-service hosting option that offers Annuncio Live on a hosted basis. Headquartered in Mountain View, California For the census-designated place, see Mountain View, Contra Costa County, California. For other places called "Mountain View", see . Mountain View is a city in Santa Clara County, in the U.S. state of California. The city gets its name from the views of the Santa Cruz Mountains. , Annuncio can be reached on the World Wide Web at www.annuncio.com or by calling (650) 314-6000. Annuncio Software, Annuncio Live, and Annuncio ToGo are trademarks of Annuncio Software, Inc. Other product or company names used herein may be trademarks of their respective owners. |
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