Annuncio Brings e-Marketing Automation to Financial Services Sector; Wells Fargo Selects Annuncio Live for Pilot Online Direct Marketing Program.

Business Editors/High-Tech Writers

MOUNTAIN VIEW, Calif.--(BUSINESS WIRE)--Dec. 20, 1999

Annuncio Software, the leading provider of e-marketing automation solutions, today announced that Wells Fargo, one of North America's leading financial institutions, has selected Annuncio Live(TM) to deliver a pilot program for Web-based direct marketing.

Wells Fargo's Wholesale Internet Service Group is using Annuncio Live to pilot a series of innovative and targeted e-marketing campaigns designed to personalize interactions with a group of business customers. With Annuncio Live, Wells Fargo can respond more quickly and accurately to meet customer needs while increasing the effectiveness of existing offline channels.

"We are constantly evaluating ways to enhance our business customers' experience, many of whom are active Internet users and have integrated e-mail in their day-to-day business activities," said Scott Gable, vice president of marketing for Wells Fargo Wholesale Internet Services Group. "Our goal is to enhance our communications with customers and assure businesses that they will receive the right information at the right time."

To kick-start its e-marketing pilot program, Wells Fargo initiated a customer satisfaction survey. The information gathered from the survey was captured in the Annuncio Live profile database and used for real-time, personalized interactions and follow-ups. In addition, the individual customer preferences and profiles captured and managed with Annuncio Live are being used by Wells Fargo's Customer Relationship Managers to assure more relevant interactions and effective account management with their assigned customers. The business customer profiles will continue to be expanded and updated in real-time through on-going e-marketing programs created and deployed with Annuncio Live.

"Wells Fargo has demonstrated leadership and vision in its decision to combine an already effective customer relations management team with industry-leading online direct marketing methodologies," said Didier Moretti, CEO of Annuncio Software. "The use of Annuncio Live to build customer profiles and deliver relevant, personalized information and offers to business customers will set Wells Fargo apart from other financial institutions in delivering top-notch customer satisfaction and service. They are setting the bar for the industry."

"This is a significant win for Annuncio and a strong endorsement for direct marketing methodologies being deployed on the Internet," said Bill Hopkins, founder and CEO of the Knowledge Capital Group. "Being early leaders in online customer interaction, Wells Fargo, and the banking industry in general, have historically built their own applications rather than bought them from vendors," he said. "Wells Fargo's decision to pilot this program with a leading e-marketing automation solution is a key milestone for this industry. This demonstrates Wells Fargo's commitment to strengthening its online customer relationships with innovative technologies."

The Wholesale Internet Services Group is continuing to expand its use of Annuncio Live to build stronger relationships with its business customers. Future programs will include an e-newsletter targeted for individual customer interests, new product and service announcements, event information as well as other direct marketing campaigns and programs.

About Wells Fargo Wholesale Internet Services

With over 30,000 middle market and corporate business customers, Wells Fargo's Wholesale Internet Services Group allows businesses to conduct business electronically among their customers, trading partners and financial institutions. Ranked the second leading commercial bank in the world, Wells Fargo has the resources, experience and technology necessary to help businesses succeed, both online and off. Wells Fargo currently conducts business with 30 percent of the Fortune 500 companies, and is the second largest originator of automated clearing house (ACH) transactions in the United States.

About Annuncio Software, Inc.

Annuncio Software develops and markets internet marketing solutions that enable organizations to rapidly and reliably automate marketing campaigns, dramatically improve marketing results and build long-term, profitable customer relationships. Annuncio Live, Annuncio's award-winning marketing automation solution, allows marketing professionals to easily create and design interactive marketing programs, segment audiences, automate personalized Web and e-mail interactions, view real-time reports and build a "live" profile database for use in real-time personalization and targeting. Annuncio customers include both dot-com as well as Fortune 2000 companies such as Netscape, Xerox, Lucent, E-Stamp, Beyond.com and ArtistDirect. The company's strategic partnerships include net.Genesis, Oracle, Vantive, Netscape and interactive marketing agencies. Annuncio offers comprehensive consulting and service programs to provide a complete internet marketing solution through licensed software or hosted service purchase options. Annuncio Software is privately held with principal investors Norwest Venture Partners, Advanced Technology Ventures and Mitsubishi Corporation  as well as individual investors from Vantive (NASDAQ:VNTV), Oracle (NASDAQ:ORCL) and PeopleSoft (NASDAQ:PSFT). Headquartered in Mountain View, California, Annuncio can be reached on the World Wide Web at www.annuncio.com or by calling 650/314-6000.

Annuncio Software and Annuncio Live are trademarks of Annuncio Software, Inc. Other product or company names used herein may be trademarks of their respective owners.